Sellmark Expands International Production

by
posted on July 28, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
sellmark-in-bulgaria.jpg

Sellmark OOD, the European branch of Mansfield, TX-based Sellmark, is about to triple the capacity of its Sofia, Bulgaria, facility. The expansion will address increased demand from international customers for the company’s Sightmark, Firefield, Pulsar and Kopfjäger lines, which has not diminished during the COVID-19 pandemic.

“In the beginning, we were excited about the ability to better service our European customers,” said Sellmark Corporation founder, CEO and President James Sellers. “Now, I’m excited to see the fruits of Sellmark OOD’s labors translate into an international reputation the team can be proud of and their resulting growth. This expansion is a testament to hard work and dedication to serving international outdoor enthusiasts in a way that demonstrates we truly care about their experiences.”

While the Bulgaria facility is a relatively new one, having only opened in February 2017, increased demand dictated the expansion. “While Sellmark OOD has already established world-class servicing, including order fulfillment and product support here in the E.U. and surrounding continents, we realized the time is right to move into a larger facility and incorporate enhanced technologies to better serve our customers,” said Sellmark OOD Director Greg Sharpe. "Equally as important, we wanted to accommodate the exciting trend of growth we’ve experienced thus far and expect to see well into the future.”

Sellmark was founded in 2000 from a garage and has grown to serve more 5,000 retailers and dozens of distributors across six continents. It wasn’t until 2007, though, that it began the design and production of outdoor products.

In June 2019 the company acquired Kopfjäger Industries, a company that launched with a tripod-mounted rifle rest designed by a pair of SWAT team members. Today the Reaper Rest and Reaper Grip are in use by precision marksmen in both the military and law enforcement.

Latest

Gotw Walther Pdp Prox Pmm Web
Gotw Walther Pdp Prox Pmm Web

Gun Of The Week: Walther Arms PDP Pro-X PMM Compact

Within Walther Arms' line of Performance Duty Pistols, the Pro-X PMM stands out, thanks to a number of features. We head to the range to see exactly how these upgrades and enhancements impact the design.

The Armed Citizen® Oct. 31, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Review: CZ 600 Alpha

One of several models in the CZ 600 series of rifles, the CZ 600 Alpha is an affordable bolt-action design with a unique action that incorporates a lightweight receiver and a "hybrid controlled feed" system.

San Tan Tactical Launches Defender Program

San Tan Tactical has launched a Defender Program to provide increased support for the professional community of law enforcement officers, servicemen and women and veterans.

I Have This Old Gun: The Ortgies Pistol

One of the lesser-known, German-made handguns from the early 20th century, the Ortgies pistol has a fascinating history stretching from the end of World War I all the way to the conclusion of World War II.

New For 2025: Taurus GX4 Strike Bravo

In a collaboration with Strike Industries, Taurus USA has launched its GX4 Strike Bravo, which combines elements of its popular micro-compact handgun with a chassis-frame design capable of accepting a stabilizing brace.

Interests



Get the best of American Rifleman delivered to your inbox.