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For the centennial anniversary of the Buffalo Bill Center of the West in Cody, Wyo., Winchester released its Navy Arms Centennial 1873 Presentation Model. An ornate lever-action that boasts gorgeous color case hardening and beautiful engraving, this particular Model 1873 is just as at home in a place of prominence on the wall, as it is at the range. For more, check out this "Rifleman Review" from a recent episode of American Rifleman Television.
Following the release of its Self-Defense Revolver in 2024, Diamondback Firearms has now lightened its design and reduced the cost with the new-for-2026 SDR-A.
Walther Arms continues to expand its F-Series handgun line, a design initially developed for women but that has broad appeal across the firearm consumer market, thanks to its unique design elements and feature set.
As part of its International family of shotguns, Mossberg announced the introduction of the Maverick SA Semi-Auto, a versatile, value-focused semi-automatic platform built to deliver reliable performance.