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For 2019, Winchester Ammunition added Snow Goose to its tried-and-true Xpert line of waterfowl shotshells. Snow Goose combines Xpert steel shot housed within its Diamond Cut Wad to produce effective patterns with optimized payloads. American Rifleman's Mark Keefe met up with Winchester's Nathan Robinson during the 2019 SHOT Show Industry Day at the Range to learn more about this cost-effective new load, which is designed to meet performance expectations without breaking the bank. Watch the video here.
Following the release of its Self-Defense Revolver in 2024, Diamondback Firearms has now lightened its design and reduced the cost with the new-for-2026 SDR-A.
Walther Arms continues to expand its F-Series handgun line, a design initially developed for women but that has broad appeal across the firearm consumer market, thanks to its unique design elements and feature set.
As part of its International family of shotguns, Mossberg announced the introduction of the Maverick SA Semi-Auto, a versatile, value-focused semi-automatic platform built to deliver reliable performance.