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In 2012, after seeing an increasing interest in long-range shooting, Hornady decided to develop a match-accurate, reliably expanding hunting bullet for use at extended ranges. But the challenge set before Hornady’s engineers was to develop a projectile that would embody the company’s keystones—”Accurate, Deadly, Dependable”—at any distance. After overcoming obstacles with the tip of the bullet expanding due to aerodynamic heating, Hornady was able to create a bullet with match-grade accuracy, high retained velocity and energy, and impressive terminal ballistics from less than 100 yards to beyond 800 yards. Thus the ELD-X bullet, standing for Extreme Low Drag-eXpanding, was formed. Check out this video from a recent episode of American Rifleman TV where Joe Kurtenbach visits Hornady's headquarters in Grand Island, Neb., to test the ELD-X Ammunition.
Ruger has officially launched its 250th Anniversary Series of firearms, commemorating the United States Semiquincentennial and celebrating the company’s deep roots in American manufacturing.
With processing power advancing and manufacturing costs decreasing, thermal technology continues to become more accessible. Armasight’s newest release, the Contractor 320 Lite, reflects this trend.
2026 marks the 50th anniversary of Gunsite, an elite training establishment in Arizona founded by Lt. Col. Jeff Cooper to help train Americans in the pragmatic use of firearms for personal protection.
Long available only in rimfire chamberings, Heritage Manufacturing's popular Rough Rider revolver series is now available in the .32 H&R Magnum centerfire chambering for the first time.