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In 2012, after seeing an increasing interest in long-range shooting, Hornady decided to develop a match-accurate, reliably expanding hunting bullet for use at extended ranges. But the challenge set before Hornady’s engineers was to develop a projectile that would embody the company’s keystones—”Accurate, Deadly, Dependable”—at any distance. After overcoming obstacles with the tip of the bullet expanding due to aerodynamic heating, Hornady was able to create a bullet with match-grade accuracy, high retained velocity and energy, and impressive terminal ballistics from less than 100 yards to beyond 800 yards. Thus the ELD-X bullet, standing for Extreme Low Drag-eXpanding, was formed. Check out this video from a recent episode of American Rifleman TV where Joe Kurtenbach visits Hornady's headquarters in Grand Island, Neb., to test the ELD-X Ammunition.
One of the latest expansions at S&W's new Maryville facility is the addition of an entirely new training ground, the new home of the legendary Smith & Wesson Academy.
This year, EAA Corp. expanded its catalog with a new hunting rifle, the Balikli BLK bolt-action, which has high-end features for its price, as well as compatibility with broad aftermarket.
Exuberance was the defining spirit of the 2026 NRA Annual Meetings. More than 73,000 attendees packed the George R. Brown Convention Center in Houston to celebrate 250 years of America, concurrent with 155 years of their NRA.
On June 4, 2026, the Appellate Court of Maryland ruled that law enforcement cannot stop and search a person merely because they see a gun—or the outline of one printing from a concealed holster.
While the company's beginnings go back to 1994, the Rock River Arms story officially started in 1996, meaning that it is celebrating 30 years in business in 2026.