Fear & Loading: Leupold ”Relentless + Ready” Campaign

by
posted on October 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
leupold_lead.jpg

Leupold is conducting a free social media “Relentless + Ready” campaign to award dedicated fans of the brand all this month. Selections from the company’s Pro Gear catalog of products are up for grabs in the event. To enter, consumers can tag @LeupoldOptics on Instagram with the hashtag #LeupoldCore in the caption or submit photos directly to Leupold at Leupold.com/LeupoldCore

If that isn’t enough incentive, every tagged or submitted photo during the month of October will automatically be entered to win the Grand Prize, a package which features a new-for-2018 optic that will be revealed later this month. All month long, Leupold’s social media accounts will exclusively feature photos submitted by the brand’s dedicated fans. 

Every submission featured on Leupold’s Instagram page will also receive a branded Core hat. Additional prize packages—featuring hats, shirts, and more from the Leupold Pro Gear line—will be awarded to the top entry each week. All entries are eligible for the Grand Prize drawing.

With the heat finally retreating, temperatures are finally comfortable again on outdoor ranges—making this ideal time to take part in the campaign. In addition, “Hunting seasons have arrived throughout the country, and our consumers are some of the most dedicated outdoorsmen and women in the sport,” said Michael Wunnicke, director of marketing for Leupold. “So get out there, get after it, and show us that you’re relentless and ready for whatever comes your way—you might be hearing from us if you do.”  

Leupold’s “Relentless + Ready” campaign officially launched Oct. 1 and runs through Oct. 31. The Grand Prize winner will be notified upon the completion of the campaign.

Leupold was established as a family-owned business—and still is to this day—in 1907, producing precision surveying equipment. It created the first water-level recorder, later improved its versatility by inventing a version that allowed the information to be transmitted over phone lines and changed its name to what we know today—technically, Leupold & Stevens. In 1947, driven by management’s passion for shooting, it introduced the first American-made, fog-proof riflescope. Today its optics are some of the most popular on firing lines across the globe and serve on the front line of freedom.

 

Latest

Mantis X Review 1
Mantis X Review 1

Review: Mantis TitanX Training System

You don’t have to go all the way to the range to enhance your shooting skills.

Radical Update: The Benelli M2-G1 Tactical Shotgun

For 2026, Benelli has given its tactical M2 shotgun a radical update with the new M2-G1 version.

President’s Column | President Meets President

I am quite certain, that for the first time in NRA history the President of the United States met with the NRA president, the NRA president asked for his support for national Right-to-Carry (NRTC), and then, on a national stage, President Trump called out the NRA president’s name and pledged his support for national Right-to-Carry legislation. But that’s exactly what happened at a rally near Allentown, Pa., in late June.

Gun of the Week: TriStar Arms KR.22

Semi-automatic .22 rifles have been a staple in the firearm marketplace for decades, and the TriStar Arms KR.22 brings yet another lightweight, affordable option that accepts Ruger 10/22 rotary magazines.

Political Report | Trump Reiterates National Right-to-Carry Support

I am repeatedly reminded of how critical it was that the NRA engaged early in supporting Donald Trump’s 2016 candidacy—and that he won. A recent example came in June, when President Trump spoke to American workers at a Mack Trucks facility in Macungie, Pa.

The Armed Citizen® Aug. 21, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.