Fear & Loading: Leupold ”Relentless + Ready” Campaign

by
posted on October 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
leupold_lead.jpg

Leupold is conducting a free social media “Relentless + Ready” campaign to award dedicated fans of the brand all this month. Selections from the company’s Pro Gear catalog of products are up for grabs in the event. To enter, consumers can tag @LeupoldOptics on Instagram with the hashtag #LeupoldCore in the caption or submit photos directly to Leupold at Leupold.com/LeupoldCore

If that isn’t enough incentive, every tagged or submitted photo during the month of October will automatically be entered to win the Grand Prize, a package which features a new-for-2018 optic that will be revealed later this month. All month long, Leupold’s social media accounts will exclusively feature photos submitted by the brand’s dedicated fans. 

Every submission featured on Leupold’s Instagram page will also receive a branded Core hat. Additional prize packages—featuring hats, shirts, and more from the Leupold Pro Gear line—will be awarded to the top entry each week. All entries are eligible for the Grand Prize drawing.

With the heat finally retreating, temperatures are finally comfortable again on outdoor ranges—making this ideal time to take part in the campaign. In addition, “Hunting seasons have arrived throughout the country, and our consumers are some of the most dedicated outdoorsmen and women in the sport,” said Michael Wunnicke, director of marketing for Leupold. “So get out there, get after it, and show us that you’re relentless and ready for whatever comes your way—you might be hearing from us if you do.”  

Leupold’s “Relentless + Ready” campaign officially launched Oct. 1 and runs through Oct. 31. The Grand Prize winner will be notified upon the completion of the campaign.

Leupold was established as a family-owned business—and still is to this day—in 1907, producing precision surveying equipment. It created the first water-level recorder, later improved its versatility by inventing a version that allowed the information to be transmitted over phone lines and changed its name to what we know today—technically, Leupold & Stevens. In 1947, driven by management’s passion for shooting, it introduced the first American-made, fog-proof riflescope. Today its optics are some of the most popular on firing lines across the globe and serve on the front line of freedom.

 

Latest

Army 250Th Part 4 6
Army 250Th Part 4 6

250 Years of the U.S. Army: From Vietnam to Today

For more than half a century, the U.S. Army's standard infantry rifle has undergone a remarkable transformation, from the battle rifles of World War II to the compact, modular carbines carried by soldiers today.

The Alpha Foxtrot Attila: Not Just Another 2011

In a marketplace filled with 2011-style pistols, Alpha Foxtrot decided to go a different direction with its Attila handgun design, which is built to use Shield Arms S15 magazines.

JP Morgan Rescinds Discriminatory Policy Against Gunmakers

In January, JPMorgan Chase joined Citigroup and Bank of America in rescinding policies discriminating against lawful businesses in the firearm industry—in this case, reversing their policy against lending to rifle manufacturers.

Remembering Past NRA President David A. Keene

David A. Keene, a prominent conservative leader and NRA President from 2011 to 2013, died on March 8, 2026, at 80 years old, from pancreatic cancer.

Semi-Automatic Bans Are Unconstitutional

If the logical application of the rule of law means anything in this constitutional republic, bans on massively popular semi-automatic firearms will be found unconstitutional.

New Handloading Helpers: The Latest Reloading Gear From RCBS

When Hodgdon Powder Company took over RCBS in 2024, company leaders said positive change was coming. By looking at the new products RCBS introduced in 2026, it’s clear they were right.

Interests



Get the best of American Rifleman delivered to your inbox.