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Fear & Loading: Leupold ”Relentless + Ready” Campaign

Fear & Loading: Leupold ”Relentless + Ready” Campaign

Leupold is conducting a free social media “Relentless + Ready” campaign to award dedicated fans of the brand all this month. Selections from the company’s Pro Gear catalog of products are up for grabs in the event. To enter, consumers can tag @LeupoldOptics on Instagram with the hashtag #LeupoldCore in the caption or submit photos directly to Leupold at Leupold.com/LeupoldCore

If that isn’t enough incentive, every tagged or submitted photo during the month of October will automatically be entered to win the Grand Prize, a package which features a new-for-2018 optic that will be revealed later this month. All month long, Leupold’s social media accounts will exclusively feature photos submitted by the brand’s dedicated fans. 

Every submission featured on Leupold’s Instagram page will also receive a branded Core hat. Additional prize packages—featuring hats, shirts, and more from the Leupold Pro Gear line—will be awarded to the top entry each week. All entries are eligible for the Grand Prize drawing.

With the heat finally retreating, temperatures are finally comfortable again on outdoor ranges—making this ideal time to take part in the campaign. In addition, “Hunting seasons have arrived throughout the country, and our consumers are some of the most dedicated outdoorsmen and women in the sport,” said Michael Wunnicke, director of marketing for Leupold. “So get out there, get after it, and show us that you’re relentless and ready for whatever comes your way—you might be hearing from us if you do.”  

Leupold’s “Relentless + Ready” campaign officially launched Oct. 1 and runs through Oct. 31. The Grand Prize winner will be notified upon the completion of the campaign.

Leupold was established as a family-owned business—and still is to this day—in 1907, producing precision surveying equipment. It created the first water-level recorder, later improved its versatility by inventing a version that allowed the information to be transmitted over phone lines and changed its name to what we know today—technically, Leupold & Stevens. In 1947, driven by management’s passion for shooting, it introduced the first American-made, fog-proof riflescope. Today its optics are some of the most popular on firing lines across the globe and serve on the front line of freedom.


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