Fear & Loading: New BPI Logo and Cutting-Edge Rifle Flavors

by
posted on July 12, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
bpi_1609sf_.jpg

Shooters’ preferences and spending habits aren’t what they were 20 years ago, and a new logo rolled out by BPI Outdoors reflects some of that subtle shift. “For many years almost all of our products were hunting related, but now that has changed substantially with the addition of our tactical and competition oriented Bergara rifle models and our Dead Air brand of suppressors,” said Dudley McGarity, then CEO of the company. “We are no longer just a hunting products company—we are a shooting sports company.”

BPI’s previous logo incorporated a silhouette of an antlered buck, indicative of the company’s product concentration. The new logo replaces the deer head with a stylized image of a scope reticle and the tagline “Brands for Serious Shooters” completes the message that defines the expanded focus of the firm.

The firm has gently changed without abandoning all the things that have made it one of my favorites. Jeff Johnston took a look at some of the quality, craftsmanship and military experience now going into the company’s rifles recently here at AmericanRifleman.org. Don’t worry, those tight grouping Accuras are still available. In fact, I carried one of the muzzleloaders with confidence a few weeks ago on a bear hunt in Canada. 

A few weeks ago, Dudely McGarity—one of the nicest people I’ve ever met—stepped down from the role of company CEO to that of General Manager, where he will focus mainly on strategic initiatives related to product development, marketing and sales for BPI's various consumer brands. He’s replaced by Nate Treadaway, who has spent most of his career with the company. It’s a rarity in today’s corporate environment when someone within is promoted to the top, but then again, it’s just business as usual for BPI…yet another reason it will stay at the top of my list.  

Image: Dudley McGarity with the company’s Electra muzzleloader during a prairie dog hunt in Montana. Photo by author.

Latest

Gotw Rra Lar 22 Tactical Carbine Web
Gotw Rra Lar 22 Tactical Carbine Web

Gun Of The Week: Rock River Arms LAR-22 Tactical Carbine

This week, we're on the range with the Rock River Arms LAR-22 Tactical Carbine, a rimfire variant of the AR-15 that's designed for reliability and gives enthusiasts a way to shoot affordably.

The Armed Citizen® July 11, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Japanese Last-Ditch Small Arms Of World War II

The crude assortment of fighting tools used by the Japanese during World War II give clues of an unprepared and unmatched last-ditch fight that ultimately lead to Allied victory.

Federal Ammunition Awards 2025 Tom Knapp Memorial Scholarships

Federal Ammunition recently awarded the 2025 Tom Knapp Memorial Scholarships to two 4-H shooting sports teen ambassadors.

2025 Optic Of The Year: Burris Eliminator 6

Even as new generation after new generation of Burris Eliminator continued to add more advanced technology and functionality, it remained odd-looking—until the launch of this year’s sixth-generation product, which is the first in the line that can mount atop a rifle using standard 34 mm scope rings.

I Have This Old Gun: Star Model B

Of the many Spanish-made firearms to emerge throughout the 19th and 20th century, one of the most recognizable is the Star Model B, largely due to its similarity to the Colt Model 1911.

Interests



Get the best of American Rifleman delivered to your inbox.