ATK's Sporting Group Becomes Vista Outdoor Inc.

by
posted on February 10, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista.jpg

The Sporting Group of Alliant Techsystems Inc. has officially spun off from ATK to become Vista Outdoor Inc. The company, which is parent to many well-known outdoor brands such as Bushnell, Savage Arms and Federal Premium Ammunition and dozens of others becomes a stand-alone, publicly traded outdoor sports and recreation company. 

“Today marks the creation of a new leading commercial and consumer-products company focused on innovative solutions, strategic customer partnerships, execution excellence and creating long-term shareholder value,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “Our consumers depend on our products to deliver quality and performance in a variety of outdoor environments and activities."

DeYoung went on to say that the company’s mission is to bring the world outside and to support and facilitate the success of outdoor enthusiasts as they strive to achieve their own rugged independence. “We are focused on delivering value to our customers, maintaining and increasing our market share, supporting communities where we do business and growing into adjacent markets through capturing both organic and external growth opportunities,” he said. “I am proud of the skilled and highly qualified executive leadership team we have assembled to lead Vista Outdoor and of our 5,800 passionate employees around the globe who are working to deliver quality products and services that support Vista Outdoor's business strategies.”

For more, visit vistaoutdoor.com.

 

Latest

Weatherby New Magnums 01
Weatherby New Magnums 01

Enough Gun: Weatherby's New Mark V Frontier & Dangerous Game Rifle

Weatherby's new Mark V Frontier and Dangerous Game Rifle (DRG) are ultra-reliable, accurate and devastatingly powerful rifles designed to go after the nastiest creatures on four legs the world has to offer.

Preview: Safariland Pro Impulse Bluetooth

One of several new additions to Safariland’s Impulse line of hearing-protection solutions, the Pro Impulse Bluetooth is a set of Bluetooth-enabled earmuffs that is equally easy on your ears and your pocketbook.

Gun Of The Week: Smith & Wesson Model 19 Carry Comp

In our latest Gun Of The Week episode, we’re on the range with the Smith & Wesson Model 19 Carry Comp, a medium-size revolver chambered for .357 Magnum.

The Armed Citizen® Dec. 26, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

The Overlooked Austrian: The Schwarzlose M1907 Machine Gun

Among the machine guns used by all the powers involved in World War I, the Austrian Schwarzlose is often forgotten. But this simple, reliable arm saw service for more than 20 years across two world wars.

New Hodgdon Reloading Manual, Sierra Bullets Announced

Hodgdon announced the launch of its 2026 reloading manual, while Sierra Bullets launched a collection of heavy-for-caliber bullets for handloaders.

Interests



Get the best of American Rifleman delivered to your inbox.