ATK's Sporting Group Becomes Vista Outdoor Inc.

by
posted on February 10, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista.jpg

The Sporting Group of Alliant Techsystems Inc. has officially spun off from ATK to become Vista Outdoor Inc. The company, which is parent to many well-known outdoor brands such as Bushnell, Savage Arms and Federal Premium Ammunition and dozens of others becomes a stand-alone, publicly traded outdoor sports and recreation company. 

“Today marks the creation of a new leading commercial and consumer-products company focused on innovative solutions, strategic customer partnerships, execution excellence and creating long-term shareholder value,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “Our consumers depend on our products to deliver quality and performance in a variety of outdoor environments and activities."

DeYoung went on to say that the company’s mission is to bring the world outside and to support and facilitate the success of outdoor enthusiasts as they strive to achieve their own rugged independence. “We are focused on delivering value to our customers, maintaining and increasing our market share, supporting communities where we do business and growing into adjacent markets through capturing both organic and external growth opportunities,” he said. “I am proud of the skilled and highly qualified executive leadership team we have assembled to lead Vista Outdoor and of our 5,800 passionate employees around the globe who are working to deliver quality products and services that support Vista Outdoor's business strategies.”

For more, visit vistaoutdoor.com.

 

Latest

SDS Arms MAC-5K
SDS Arms MAC-5K

Review: Military Armament Corporation MAC-5K

SDS Arms, under its Military Armament Corporation (MAC) brand, imports Turkish-made roller-delayed handguns of the H&K MP5 pattern called the MAC-5K.

8 New Revolvers for 2026

Despite the incredible array of polymer-frame, striker-fired, semi-automatic handguns on the market, the classic revolver not only refuses to die, it has seen something of a resurgence in recent years.

The Armed Citizen® May 18, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

8 New Semi-Auto Shotguns for 2026

For 2026, the semi-automatic shotgun market has seen even more growth, with some manufacturers expanding their current offerings and other makers entering the marketplace with novel designs.

SAAMI Celebrates 100th Anniversary

For the past 100 years, the Sporting Arms and Ammunition Manufacturers’ Institute (SAAMI) has established the standards that ensure our safety when using modern shotshells, cartridges, firearms and more.

Shooting Is Fun: How I Rediscovered the Benefits of Rimfire

A recent event at Range Ready in Robert, La., reminded us how much fun the simple rimfire firearm can be, whether in handgun, carbine or rifle form.

Interests



Get the best of American Rifleman delivered to your inbox.