ATK's Sporting Group Becomes Vista Outdoor Inc.

by
posted on February 10, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista.jpg

The Sporting Group of Alliant Techsystems Inc. has officially spun off from ATK to become Vista Outdoor Inc. The company, which is parent to many well-known outdoor brands such as Bushnell, Savage Arms and Federal Premium Ammunition and dozens of others becomes a stand-alone, publicly traded outdoor sports and recreation company. 

“Today marks the creation of a new leading commercial and consumer-products company focused on innovative solutions, strategic customer partnerships, execution excellence and creating long-term shareholder value,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “Our consumers depend on our products to deliver quality and performance in a variety of outdoor environments and activities."

DeYoung went on to say that the company’s mission is to bring the world outside and to support and facilitate the success of outdoor enthusiasts as they strive to achieve their own rugged independence. “We are focused on delivering value to our customers, maintaining and increasing our market share, supporting communities where we do business and growing into adjacent markets through capturing both organic and external growth opportunities,” he said. “I am proud of the skilled and highly qualified executive leadership team we have assembled to lead Vista Outdoor and of our 5,800 passionate employees around the globe who are working to deliver quality products and services that support Vista Outdoor's business strategies.”

For more, visit vistaoutdoor.com.

 

Latest

HK VP9CC 01
HK VP9CC 01

Heckler & Koch VP9CC: The VP9 Goes Micro-Compact

Based on the company's popular striker-fired VP9 platform, the new Heckler & Koch VP9CC takes the features of the full-size original and shrinks them into a micro-compact package for concealed-carry use.

The "Frenchified" BAR: France's FM 24/29 LMG

Following World War I, the French military considered adopting the Browning Automatic Rifle, but cost considerations and national pride forced the development of a domestic design: the FM 24/29 LMG.

How Money Turned the Mainstream Media Against Our Freedom

Major changes in the American media landscape have thus far, and in general, contributed to a more partisan treatment of the Second Amendment.

I Carry: Springfield Armory SA-35 in a Galco Combat Master Holster

See the Springfield Armory SA-35 4" High Power pistol paired with a classically styled Galco leather OWB holster and a Buck 110 Auto knife our latest "I Carry" EDC kit.

How the Mainstream Media Turned Against Armed Citizens

Why is so much of the mainstream, legacy or corporate media opposed to our right to keep and bear arms? There are real answers to this question.

The Armed Citizen® April 10, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.