ATK's Sporting Group Becomes Vista Outdoor Inc.

by
posted on February 10, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista.jpg

The Sporting Group of Alliant Techsystems Inc. has officially spun off from ATK to become Vista Outdoor Inc. The company, which is parent to many well-known outdoor brands such as Bushnell, Savage Arms and Federal Premium Ammunition and dozens of others becomes a stand-alone, publicly traded outdoor sports and recreation company. 

“Today marks the creation of a new leading commercial and consumer-products company focused on innovative solutions, strategic customer partnerships, execution excellence and creating long-term shareholder value,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “Our consumers depend on our products to deliver quality and performance in a variety of outdoor environments and activities."

DeYoung went on to say that the company’s mission is to bring the world outside and to support and facilitate the success of outdoor enthusiasts as they strive to achieve their own rugged independence. “We are focused on delivering value to our customers, maintaining and increasing our market share, supporting communities where we do business and growing into adjacent markets through capturing both organic and external growth opportunities,” he said. “I am proud of the skilled and highly qualified executive leadership team we have assembled to lead Vista Outdoor and of our 5,800 passionate employees around the globe who are working to deliver quality products and services that support Vista Outdoor's business strategies.”

For more, visit vistaoutdoor.com.

 

Latest

Smith Wesson Model 29 10 Facts 1
Smith Wesson Model 29 10 Facts 1

10 Things You (Probably) Didn't Know About The Smith & Wesson Model 29

Without a doubt, the Smith & Wesson Model 29 is one of the 20th century’s most shootable, collectible "superstar" revolvers. Here are a few little-known facts about the gun.

Packable Punch: Discreet Ways to Carry More Firepower

While folding and takedown firearms chambered for full-power rifle cartridges may be niche defensive tools, the dark situations in which they shine brightest aren’t going away anytime soon.

Southpaw Solution: Ruger Introduces Left-Handed American Gen II Ranch Rifles

Traditionally, Ruger has offered a range of left-handed rifle models for the southpaws among us, and now, the company's Gen II American rifles are available in a left-handed variant, starting with the Ranch models.

Gun of the Week: Kimber 1911 DS Warrior LW

In 2026, Kimber developed its 1911 DS Warrior, an American-made, double-stack design that is intended to be an affordable entry point into Kimber's double-stack handgun line.

The Armed Citizen® April 24, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Spin Difference: The Impact of Barrel Twist Rates on Terminal Performance

When most shooters think of rifling-twist rates, they mostly think of rifles with their high BC projectiles, but the rpm of a bullet also plays a part in terminal performance.

Interests



Get the best of American Rifleman delivered to your inbox.