ATK's Sporting Group Becomes Vista Outdoor Inc.

by
posted on February 10, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista.jpg

The Sporting Group of Alliant Techsystems Inc. has officially spun off from ATK to become Vista Outdoor Inc. The company, which is parent to many well-known outdoor brands such as Bushnell, Savage Arms and Federal Premium Ammunition and dozens of others becomes a stand-alone, publicly traded outdoor sports and recreation company. 

“Today marks the creation of a new leading commercial and consumer-products company focused on innovative solutions, strategic customer partnerships, execution excellence and creating long-term shareholder value,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “Our consumers depend on our products to deliver quality and performance in a variety of outdoor environments and activities."

DeYoung went on to say that the company’s mission is to bring the world outside and to support and facilitate the success of outdoor enthusiasts as they strive to achieve their own rugged independence. “We are focused on delivering value to our customers, maintaining and increasing our market share, supporting communities where we do business and growing into adjacent markets through capturing both organic and external growth opportunities,” he said. “I am proud of the skilled and highly qualified executive leadership team we have assembled to lead Vista Outdoor and of our 5,800 passionate employees around the globe who are working to deliver quality products and services that support Vista Outdoor's business strategies.”

For more, visit vistaoutdoor.com.

 

Latest

Colt’s 1849 London Pocket
Colt’s 1849 London Pocket

I Have This Old Gun: Colt’s 1849 London Pocket

Encouraged by his generally positive reception at the Great Exhibition in 1851, and always anxious to gain elusive government contracts, Colt, in 1853, opened a London factory where he would make a number of revolvers, including his popular 1849 Pocket Model.

Modern Cowboy Gun: The Savage Arms Revel Tactical

Savage Arms jumped back into the lever-action market in 2024 with its rimfire Revel platform, and this year, the company is expanding with a feature-rich Revel Tactical model.

Hunting with a Legend: Sierra’s MatchKing X Bullet

Sierra’s MatchKing is a highly respected target bullet, but for the new trend of long-range hunting, the design needed to offer improved terminal performance. Enter the MatchKing X.

The Armed Citizen® Oct. 19, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Review: Stoeger STR-9 Thinline

The new Stoeger carry gun loses nothing—except some weight and girth. This is the Stoeger STR-9 Thinline.

5 Great Products for Your Next Hunt

These five products will help boost your chances at success in the field.

Interests



Get the best of American Rifleman delivered to your inbox.