ATK's Sporting Group Becomes Vista Outdoor Inc.

by
posted on February 10, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista.jpg

The Sporting Group of Alliant Techsystems Inc. has officially spun off from ATK to become Vista Outdoor Inc. The company, which is parent to many well-known outdoor brands such as Bushnell, Savage Arms and Federal Premium Ammunition and dozens of others becomes a stand-alone, publicly traded outdoor sports and recreation company. 

“Today marks the creation of a new leading commercial and consumer-products company focused on innovative solutions, strategic customer partnerships, execution excellence and creating long-term shareholder value,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “Our consumers depend on our products to deliver quality and performance in a variety of outdoor environments and activities."

DeYoung went on to say that the company’s mission is to bring the world outside and to support and facilitate the success of outdoor enthusiasts as they strive to achieve their own rugged independence. “We are focused on delivering value to our customers, maintaining and increasing our market share, supporting communities where we do business and growing into adjacent markets through capturing both organic and external growth opportunities,” he said. “I am proud of the skilled and highly qualified executive leadership team we have assembled to lead Vista Outdoor and of our 5,800 passionate employees around the globe who are working to deliver quality products and services that support Vista Outdoor's business strategies.”

For more, visit vistaoutdoor.com.

 

Latest

Taurus GX2
Taurus GX2

Review: Taurus GX2

From cars to cellphones, as a product gets more sophisticated, it usually also gets more expensive. And, as modern handguns get more modular and optic-ready, their prices tend to go up.

Rifleman Q&A: A Garand Puzzlement

"We are a father-and-son NRA member tandem in search of an answer regarding the branding of an M1 Garand rifle. We own an M1 rifle that has markings indicating it was a “lend lease to England,” and it also has a .308 barrel/sleeve."

$160K Raised For HAVA At SIG Sauer Event

SIG Sauer hosted its 9th Annual Honored American Veterans Afield (HAVA) Charity Golf event early last month and raised more than $160,000 to support disabled veterans.

Scout The Trail To A General Purpose Rifle

The search for a universal longarm—one suitable for both hunting and defensive scenarios—is a trek that involves a bit of doubling back.

Trijicon Releases Green-Dot RMR

For the first time, the Trijicon RMR will now be available with a green aiming dot, providing some benefits to shooters with astigmatism and red-green color blindness.

The Armed Citizen® Sept. 15, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.