ATK's Sporting Group Becomes Vista Outdoor Inc.

by
posted on February 10, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista.jpg

The Sporting Group of Alliant Techsystems Inc. has officially spun off from ATK to become Vista Outdoor Inc. The company, which is parent to many well-known outdoor brands such as Bushnell, Savage Arms and Federal Premium Ammunition and dozens of others becomes a stand-alone, publicly traded outdoor sports and recreation company. 

“Today marks the creation of a new leading commercial and consumer-products company focused on innovative solutions, strategic customer partnerships, execution excellence and creating long-term shareholder value,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “Our consumers depend on our products to deliver quality and performance in a variety of outdoor environments and activities."

DeYoung went on to say that the company’s mission is to bring the world outside and to support and facilitate the success of outdoor enthusiasts as they strive to achieve their own rugged independence. “We are focused on delivering value to our customers, maintaining and increasing our market share, supporting communities where we do business and growing into adjacent markets through capturing both organic and external growth opportunities,” he said. “I am proud of the skilled and highly qualified executive leadership team we have assembled to lead Vista Outdoor and of our 5,800 passionate employees around the globe who are working to deliver quality products and services that support Vista Outdoor's business strategies.”

For more, visit vistaoutdoor.com.

 

Latest

6 Reasons Gunsmith 1 F
6 Reasons Gunsmith 1 F

6 Reasons Why You Should Have a Good Gunsmith

Not every gunsmithing job needs to or should be a DIY job, and it pays to get to know a good gunsmith and develop a relationship with that person. Here are six reasons why.

New for 2026: Breda's Victoria Over-Under Shotguns

While it's a historic Italian firearm brand, Breda guns have long been elusive in the United States. This year, Breda America is adding to its lineup of shotguns with the Victoria family of over-unders.

I Carry: A Look at Today's Latest Duty Holsters

Duty holsters have their place, particularly in law-enforcement and security circles, and they do provide some benefits to civilian users, too.

Political Report | Oregon’s Hunting, Fishing, and Agricultural Gambit Accelerates the End Game

Gun control activists have become increasingly emboldened. The shift from targeting the margins to challenging the mainstream signals nothing is off-limits. Gun bans are being aimed at the most popular firearms in America. Now, even hunting—which survives in countries that ban defensive gun use—is being targeted.

ACGG Creates Doug Turnbull Firearms Restoration Arts Grant

The American Custom Gunmakers Guild Foundation announced the introduction of its new "Doug Turnbull Firearms Restoration Arts Grant," which is an expansion on the foundation's mission to support gunsmithing education in the United States.

Interests



Get the best of American Rifleman delivered to your inbox.