ATK's Sporting Group Becomes Vista Outdoor Inc.

by
posted on February 10, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista.jpg

The Sporting Group of Alliant Techsystems Inc. has officially spun off from ATK to become Vista Outdoor Inc. The company, which is parent to many well-known outdoor brands such as Bushnell, Savage Arms and Federal Premium Ammunition and dozens of others becomes a stand-alone, publicly traded outdoor sports and recreation company. 

“Today marks the creation of a new leading commercial and consumer-products company focused on innovative solutions, strategic customer partnerships, execution excellence and creating long-term shareholder value,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “Our consumers depend on our products to deliver quality and performance in a variety of outdoor environments and activities."

DeYoung went on to say that the company’s mission is to bring the world outside and to support and facilitate the success of outdoor enthusiasts as they strive to achieve their own rugged independence. “We are focused on delivering value to our customers, maintaining and increasing our market share, supporting communities where we do business and growing into adjacent markets through capturing both organic and external growth opportunities,” he said. “I am proud of the skilled and highly qualified executive leadership team we have assembled to lead Vista Outdoor and of our 5,800 passionate employees around the globe who are working to deliver quality products and services that support Vista Outdoor's business strategies.”

For more, visit vistaoutdoor.com.

 

Latest

25 Weatherby RPM
25 Weatherby RPM

Weatherby Revs Up With Its 25 WBY RPM

The 25 Weatherby RPM might just be the best quarter-bore rifle cartridge yet.

Beretta Releases 500th Anniversary Medal

In honor of its quincentennial, Beretta is offering a keepsake medal with the purchase of certain firearms in 2026.

New for 2026: Mission First Tactical Ultra Low Ride Holster

Mission First Tactical now offers a deep-concealment version of its Boltaron staple.

New for 2026: Smith & Wesson Night Guard Revolvers

Smith & Wesson brings back the Night Guard series of revolvers in .44 Special and .357 Magnum.

Battle On The Border: Pancho Villa’s Raid On America

In March 1916, Americans living in the quiet town of Columbus, N.M., suddenly found themselves attacked by Mexican bandits, and many citizens sought to arm themselves and fight back, both during the raid and afterward.

The Armed Citizen® Feb. 9, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.