Shop Early: Guns by the Numbers

by
posted on November 6, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
gsagi2015_fs-1.jpg

October’s figures are in, and the record-setting pace continued in National Instant Criminal Background Check System (NICS) volume. Each check does not necessarily constitute the sale of a gun, but it’s the most accurate reflection we have and a warning to gun owners that those special firearms will be in short supply once the shopping season kicks off later this month.

Nearly 2 million NICS checks were conducted in October, according to the Bureau of Alcohol, Tobacco, Firearms and Explosives (BATFE). The exact total was 1,976,759, which shattered the previous record for the month, set in October 2013 at 1,687,599. That makes six months in a row with a new monthly high-water mark.

The NICS checks total for the year 2013—when a record number of guns sold—was 21,093,273. If you subtract its November and December sales from that figure, though, it comes to 17,238,102. This year’s total so far is 17,584,346, which puts it 346,244 NICS ahead, thanks to a steady gain through the summer and last month’s incredible performance. 

Ruger’s third-quarter report, issued this week, confirms gun sales are up considerably. The company had net sales of $120.9 million for the three months included, compared to $98.3 million during the same period in 2014. Sales increased 23 percent over the previous quarter. Overwhelming response to the firm’s 2 Million Gun Challenge to Benefit the NRA has helped, but there’s no denying the gun-buying public is making a political statement with its pocketbook.

If a firearm is on your holiday shopping list and you’re one of those last-minute shoppers, the numbers should get your attention. The good news is the firearm industry has recognized the increased demand. Ruger’s report stated, “Inventory of the Company's products at the independent distributors increased by 19,800 units during the third quarter of 2015 and the Company’s finished goods inventory increased by 45,200 units during the same period.”

But, then again, with shiny new buyers flocking to the stores and inventory flying off the shelves, I’d still shop early—and often.    

Latest

Wilson Combat eXperior Elite
Wilson Combat eXperior Elite

Gun Locker: Wilson Combat eXperior Elite

Wilson Combat continues its fine tradition of making excellent guns even better with its new eXperior Elite design.

The Sako 90 Grizzly: Modernity Meets Tradition

Hunting remains a largely traditional activity, and some of us just like the feel of a nice wood stock. For those purists among us, Sako has introduced its new-for-2026 Grizzly.

The Armed Citizen® July 13, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

New Digital Surveillance Tools Threaten Gun Owner Privacy

Technology contained within new digital surveillance hardware recently introduced by defense contractor Leonardo could conceivably track who has recently purchased firearm and where they're taking it.

First Look: Shell Tech Ammo Dog Bowl

The materials used in your dog’s bowl matter for all the same reasons the materials in your own water bottle matter. That's why this dog bowl from Shell Tech Ammo is worth looking at.

Pony Power: Colt Launches Optics Division with VMR Riflescopes

Colt Optics grew out of a market where military, law enforcement and civilian customers increasingly expect a firearms manufacturer to offer a complete package that goes beyond just the firearm

Interests



Get the best of American Rifleman delivered to your inbox.