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In 2012, after seeing an increasing interest in long-range shooting, Hornady decided to develop a match-accurate, reliably expanding hunting bullet for use at extended ranges. But the challenge set before Hornady’s engineers was to develop a projectile that would embody the company’s keystones—”Accurate, Deadly, Dependable”—at any distance. After overcoming obstacles with the tip of the bullet expanding due to aerodynamic heating, Hornady was able to create a bullet with match-grade accuracy, high retained velocity and energy, and impressive terminal ballistics from less than 100 yards to beyond 800 yards. Thus the ELD-X bullet, standing for Extreme Low Drag-eXpanding, was formed. Check out this video from a recent episode of American Rifleman TV where Joe Kurtenbach visits Hornady's headquarters in Grand Island, Neb., to test the ELD-X Ammunition.
For more than half a century, the U.S. Army's standard infantry rifle has undergone a remarkable transformation, from the battle rifles of World War II to the compact, modular carbines carried by soldiers today.
In a marketplace filled with 2011-style pistols, Alpha Foxtrot decided to go a different direction with its Attila handgun design, which is built to use Shield Arms S15 magazines.
In January, JPMorgan Chase joined Citigroup and Bank of America in rescinding policies discriminating against lawful businesses in the firearm industry—in this case, reversing their policy against lending to rifle manufacturers.
If the logical application of the rule of law means anything in this constitutional republic, bans on massively popular semi-automatic firearms will be found unconstitutional.
When Hodgdon Powder Company took over RCBS in 2024, company leaders said positive change was coming. By looking at the new products RCBS introduced in 2026, it’s clear they were right.