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In 2012, after seeing an increasing interest in long-range shooting, Hornady decided to develop a match-accurate, reliably expanding hunting bullet for use at extended ranges. But the challenge set before Hornady’s engineers was to develop a projectile that would embody the company’s keystones—”Accurate, Deadly, Dependable”—at any distance. After overcoming obstacles with the tip of the bullet expanding due to aerodynamic heating, Hornady was able to create a bullet with match-grade accuracy, high retained velocity and energy, and impressive terminal ballistics from less than 100 yards to beyond 800 yards. Thus the ELD-X bullet, standing for Extreme Low Drag-eXpanding, was formed. Check out this video from a recent episode of American Rifleman TV where Joe Kurtenbach visits Hornady's headquarters in Grand Island, Neb., to test the ELD-X Ammunition.
As part of a new family of guns, SAR USA offers its SAR9 SC Gen3, a small, subcompact, striker-fired design made for daily carry. Watch our video to see this concealable pistol in use on the range.
Announced publicly in April 2025 at the NRA Annual Meetings and Events convention in Atlanta, Ga., Taurus USA has filled the traditional double-action void of full-size .380-ACP-chambered handguns within its American catalog by launching the Model 58.
Smith & Wesson's American Guardians Rebate program allows military veterans and first responders to get a break on the cost of Smith & Wesson firearms or Gemtech suppressors.
Smith & Wesson went back to the drawing board with its Bodyguard .380, and in 2024, the company rolled out the Bodyguard 2.0, which is one of the smallest and lightest defensive pistols in the S&W lineup.