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Since Hornady's inception, it has developed numerous handgun and rifle loads, in popular calibers, that proved to be top performers across a wide range of ballistic pursuits—target shooting, competition, hunting and self-defense. Similar to these loads were the company's time-tested bullets—the renowned XTP for handgun cartridges, and the accurate hollow points and boattail hollow points in the rifle loads. Developed in the late 80s, the XTP bullets were the first hollow points on the market that gave consistent, reliable terminal performance, thus becoming the centerpiece for Hornady's American Gunner Ammunition line. The line features proven loads, made from quality components, but offered at a price that presents a real value to shooters. Check out this videofrom a recent episode ofAmerican Rifleman TVwhere Joe Kurtenbach visits Hornady to test the American Gunner Ammunition line.
Following the release of its Self-Defense Revolver in 2024, Diamondback Firearms has now lightened its design and reduced the cost with the new-for-2026 SDR-A.
Walther Arms continues to expand its F-Series handgun line, a design initially developed for women but that has broad appeal across the firearm consumer market, thanks to its unique design elements and feature set.
As part of its International family of shotguns, Mossberg announced the introduction of the Maverick SA Semi-Auto, a versatile, value-focused semi-automatic platform built to deliver reliable performance.