Summer 2024 Industry Deals In Full Swing

by
posted on June 2, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Moneysaving Trend
Photo courtesy of the National Shooting Sports Foundation.

The dog days of summer are around the corner, and the thought of hot and muggy firing-line sessions isn’t much of an incentive to purchase new guns and gear. The slight sales decline in early summer is annual, but it presents an interesting cash-flow challenge for manufacturers.

With the heavy holiday shopping season approaching—and this year’s contentious presidential election looming—now’s not the time to risk idling and potentially losing experienced staff. Yet, there’s serious financial risk in continuing production at full capacity. Investing too much in an inventory collecting dust and, sooner or later, it’s tough to keep the lights on.

Some companies launch smoking-hot sales, offer rebates or add incentives to keep operations running smoothly and ensure the skilled hands they rely on can still bring home the bacon. For larger firms, the promotion season has become something of a tradition.

Either way, here are some of the best deals out there right now—more will likely be announced in the next few weeks. Bear in mind, each have specific limitations and are not allowed in certain areas of the nation. All federal, state and local laws and regulations apply.


Beretta—Whether you’re into busting clays, trying to find a California-compliant pistol or eager to claim a popular APX A1 pistol for yourself, Beretta’s offering rebates that run from $500 to $50—depending on firearm selected. The promotions expire either on July 31 or Aug. 31, depending on gun.


BrowningAct by May 30 and you could receive a $3 rebate for every box of Browning TSS Tungsten Turkey shotshells purchased. Maximum rebate amount is $100.


Heritage—Claim a Heritage Rough Rider or Rancher revolver before August arrives and you will receive, at no extra cost, a .22 WMR cylinder.


Kimber—Purchase a qualifying KDS9c pistol by July 31 and you may be eligible to receive a free set of high texture grips and two magazines. Value is $150 and full details are found here.


Ruger—There's a $25 Ruger Reward, redeemable at ShopRuger.com, with the purchase of a new, qualifying Ruger Wrangler revolver.


SavageAct before June arrives, and new owners of a Savage 110 Precision or Savage 110 Elite Precision can receive a $100. Select an Axis II Precision and there’s $50 in your future.


Springfield—Purchase a Springfield Armory 2020 Waypoint or Redline before 2024 comes to an end and qualifying new owners also take home a Model 2020 Rimfire Black Target rifle.


Taurus and Rossi—Add a qualifying Rossi or Taurus revolver (excluding the Raging Hunter) to your collection and you will receive a $50 ShopTaurus.com credit. Offer ends July 31.


Taurus—Take home a new TaurusTX 22 pistol on or before July 31 and there’s three free magazines in your future.


Walther—Free ammo is in the works for anyone who buys a qualifying Walther P22 or Walther WMP. It’s a $50 savings. Visit this webpage for more information.


Winchester—Load up with Winchester Super X or Double X turkey shotshells before June arrives and you can receive a $3 rebate per purchased box. Limits apply. Consult the promotion’s webpage for full information.


In addition, keep an eye on your local FFL’s sales and promotions. They need your support to keep the lights on, too.

Latest

Staccato P4x Review 1
Staccato P4x Review 1

First Impressions of the Staccato P4X

Down in Texas, Staccato launched a new pistol to celebrate America's 250th anniversary: the P4X. One can hardly blame them considering that the company's entire product line is based on the 1911, arguably the most American of handguns.

A Big Third Circuit Ruling on America’s Rifle

In an appeal of a case the NRA filed in 2018, the U.S. Court of Appeals for the Third Circuit struck down New Jersey’s ban on “assault weapons” and “large capacity” ammunition magazines as unconstitutional.

Top Cop: How an Armed American Saved President Trump’s Life

An NRA Benefactor Member and NRA Certified Law Enforcement Patrol Rifle Instructor, Sergeant Aaron Zaliponi likely saved the life of President Trump in Butler, Pa. For these reasons, the NRA has selected him as the 2025 Law Enforcement Officer of the Year.

Review: Rock River Arms A1 Carbine SBR

The Rock River Arms A1 SBR is just plain cool, and there’s little justification needed beyond that for picking up a new gun. It’s a mixture of throwback, retro and nostalgia with a bayonet lug, and you just can’t go wrong there.

The Armed Citizen® July 20, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Plinking Perfect: 5 Must-Haves for Your Next Rimfire Shoot

What better way to celebrate 250 years of freedom than to go out plinking this summer? Here are five great products that will make your next rimfire range trip better than ever before.

Interests



Get the best of American Rifleman delivered to your inbox.