Sturm, Ruger & Company: A History

by
posted on January 8, 2022
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Ruger

Known more affectionately as “Ruger” by enthusiasts, the Sturm, Ruger & Company story begins with William Batterman Ruger, who was born in Brooklyn, N.Y., in 1916. It was there that his lifelong passion for firearms developed, but his design expertise first showed while he was attending the University of North Carolina. He came up with a new machine gun design during his studies, and subsequently began work in a Springfield Armory machine shop. During World War II, he helped Auto Ordnance improve on firearm designs.

The firearm industry slowed as peace treaties were signed, so Ruger opened a small machine shop in Southport, Conn. His primary business was tool manufacturing, but between projects he designed and patented a new .22-cal., semi-automatic pistol that would launch his company.

Finding revenue to manufacture and market it, however, proved to be a challenge. In 1949, he formed a partnership with Alexander Sturm—a firearm collector, author and artist—who provided $50,000 in seed money and designed the logo.

Operations were set up in a small shop nicknamed the “Red Barn,” and two of the first eight Ruger Standard Models produced went to noted gun writers at the time, including NRA Publications’ Maj. Gen. Julian Hatcher. Another went to a competitive shooter who won a variety of matches. The combined publicity they generated resulted in 9,000 back-orders by summer of 1950.

Alexander Sturm died in 1951, at the young age of 28. In honor of his memory, black replaced the red in the company’s original eagle logo. It remained there until 1999, when the company celebrated its Golden Anniversary.

In 1963, Ruger’s intimate knowledge of metalwork paid another big dividend when he established a casting company. To this day, it provides products for a variety of industries, including firearms, sporting goods and even medical equipment. That was also the first year the public could purchase stock in the company. In 1990, it was listed on the New York Stock Exchange, where it remains under ticker initials RGR.

In 1969, Calloway Golf recognized the quality of castings coming out of the Ruger plant and entered into a contract for it to produce titanium golf club heads. There’s no denying that sport was popular, but another trend caught Ruger’s interest. Muscle cars—GTOs, Roadrunners, Barracudas and 396 Super Sport Novas—were a hot commodity in Detroit. So, he designed an open touring car, with 1930’s luxury and a rubber-burning 427-cubic-inch Ford V8 under the hood. It turned heads, but not checkbooks. Only two 1970 Ruger Sports Tourer protypes were made.

Today Ruger’s firearm offices and factories are located in Arizona, Connecticut, New Hampshire and North Carolina. It has built some of the finest firearms available today, including the venerable 10/22 that never goes out of style.

In 2019, Sturm, Ruger & Company celebrated its 70th anniversary. The company’s innovation and tradition of making affordable firearms with a reputation for rugged and reliable performance remains the same to this day—much like that original Ruger Standard.

Latest

springfield armory kuna
springfield armory kuna

Springfield Kuna: A PDW For The Masses

Small, yet fierce, the namesake of Springfield Armory’s latest large-format pistol is a revered forest dweller in the land of its Croatian manufacturing partner, HS Produkt. The new Kuna is poised to be just as welcome in America.

The Armed Citizen® June 30, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Book Review: Clockwork Basilisk: The Early Revolvers Of Elisha Collier & Artemas Wheeler

The result of a decade of research, Clockwork Basilisk is a comprehensive, two-volume history of the rare revolvers that preceded the development of the well-known Colt guns of the 1830s.

Preview: 1791 Gunleather Cobra Gun Belt 01

Employing the same rugged and rigid 0.25"-thick American steerhide as 1791 Gunleather’s original Gun Belt 01, the new Cobra Gun Belt 01 offers enhanced ease of use by taking advantage of a high-strength Cobra quick-latch/release buckle.

NRA CEO Hamlin and President Bachenberg Hold First Virtual Townhall

In the interests of transparency, NRA CEO and EVP Doug Hamlin and NRA President Bill Bachenberg held a live Townhall event, where both answered direct questions from NRA members.

Benelli Adds New 28-Gauge Models to Super Black Eagle 3 Line

Benelli initially introduced the 28-ga. chambering to its Super Black Eagle 3 line in 2022, but this year, the company added three new models tailored specifically to hunters.

Interests



Get the best of American Rifleman delivered to your inbox.