Olin Purchase Of Ammo, Inc. Assets to Streamline Ammo Production

by
posted on February 20, 2025
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Olin To Acquire Ammunition Portion Of Ammo Inc
Logo courtesy of Winchester.com.

Olin Corporation announced it has entered into a definitive agreement to purchase the small-caliber ammunition manufacturing assets from Ammo Inc.—parent firm of Gunbroker.com—for $75 million. Olin’s legendary Winchester Ammunition business will assume management of the assets—including a world-class, 185,000-sq.-ft. shell case production facility in Manitowoc, Wis.—once the acquisition is complete.

“The Manitowoc assets will extend Winchester’s leadership position and expand the reach and value of our near full integration,” said Brett Flaugher, president of Winchester Ammunition. “The acquired assets will enable our legacy plants to lower costs of existing high-volume products and increase our ability to participate in higher-margin specialty rounds at a cost advantage.”

The Wisconsin site, which was built in 2022, and its employees will complement Winchester’s existing production capabilities. The addition of the plant will enable the company to increase specialization and enhance offerings in specialty calibers. Combined with Winchester's industry-leading economies of scale the acquisition is anticipated to yield realized synergies of $40 million. The transaction is expected to close sometime in the second quarter of this year and is subject to customary terms and closing conditions.

“As highlighted during our recent Investor Day, this investment continues the Winchester acquisition strategy, which began with our White Flyer acquisition in 2023, to identify and secure small bolt-on opportunities that are highly strategic and immediately accretive to Olin,” said Ken Lane, Olin president and CEO. “We expect the Manitowoc assets to generate $15 million to $20 million of incremental adjusted EBITDA in the first year and, by the third year, we expect to have paid less than two times adjusted EBITDA.”

In 2022, Ammo, Inc., separated Gunbroker.com and its Wisconsin ammunition operations into two companies—Outdoor Online and Action Outdoor Sports, respectively. Commercial cartridges currently available from the latter firm include Streak, Signature, Blackline, stelTH, Blueline, Ammo Brass and Hunt Ammunition.

Latest

Keltec KP50 01
Keltec KP50 01

KelTec's KP50: The "Next Evolution Of The PDW"

KelTec has been a consistent innovator in the 5.7 mm firearm market, and its latest design, the KP50, utilizes a bottom-mounted, P90-style magazine that provides an on-board capacity of up to 100 rounds.

The Role of the Pocket Pistol

A backup gun deserves your best effort and attention. Here’s why.

The Future Of American Rifleman

Greetings! As you are no doubt aware based on the cover wrap of this issue and your January edition, big changes are afoot at NRA. American Rifleman will now publish a quarterly print magazine and a monthly digital edition.

The Armed Citizen® Feb. 23, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Prices On Rifles, Ammo, Optics & Suppressors Dropped In 2025, According To Retail Report

The average price enthusiasts paid for ammunition, rifles, optics and suppressors dropped in 2025, according to a recently released RetailBI Report.

Preview: A-Zoom Snap Caps Instructor Pack

Firearm safety is a primary concern for all gun owners, which is a substantial part of what your NRA strives to ingrain into the shooting public, and products like Snap Caps help make this training both easier and safer.

Interests



Get the best of American Rifleman delivered to your inbox.