The National Rifle Association entered into a groundbreaking partnership with We the Free, an online streaming service dedicated to Second-Amendment-based American lifestyle content. This collaboration unites the nation's oldest civil rights organization with one of the fastest-growing digital platforms for freedom-loving Americans, delivering high-octane entertainment and expert firearm content directly to millions of viewers.
NRA members get a discounted price when subscribing through the NRA's unique We The Free link. A portion of the proceeds is shared with the NRA to support its work defending the Second Amendment.
Through this alliance, the NRA further expands its reach into the newest digital media space—streaming services—by offering an adrenaline-fueled lineup that goes far beyond simple firearm instruction. Subscribers can expect cinematic storytelling, exclusive docuseries, and binge-worthy reality programming that celebrates the Second Amendment lifestyle with the intensity and production value today's audiences demand.
“This partnership is about more than just firearm education, something the NRA has done well for a very long time,” said Doug Hamlin, executive vice president and CEO of the NRA. “Rather, it's about reclaiming a stake in American pop culture through world-class entertainment within a platform that NRA has not yet captured. We The Free has built a platform that refuses to apologize for American values—values that include the use, ownership and enjoyment of firearms. Is some of it edgy? Yes, and we think it will appeal to the younger generations that consume online and streaming service.”
The partnership unlocks a massive-and-growing library of premium content for NRA members, featuring some of the most recognizable personalities in the 2A community. The new content slate focuses on “edutainment”—merging tactical expertise with high-stakes challenges, comedy, and lifestyle programming.
“By combining the NRA's 150-years of expertise with WTF’s cutting-edge content creators, we are giving our members a front-row seat to some of the most exciting, curated firearm content on the planet,” Hamlin added. “NRA members will immediately receive a 10-percent discount for a We The Free subscription, while We The Free subscribers who are not NRA members will be encouraged to join by seeing what the NRA has to offer them.”
Featured Shows and Talent on 'We the Free' Include:
- Guns Out TV: Hosted by John Keys and Shermichael Singleton, this flagship series blends pop culture, politics, and firepower, delivering a fresh, stylish take on the gun world that is as informative as it is entertaining.
- Print Shoot Repeat: The internet's most viral 3D-printing firearm enthusiast brings his signature humor, music and "burrr" to the big screen, testing the limits of home-built engineering in high-energy experiments.
- Keep & Bear News: Jared J. Yanis provides rapid-fire analysis of the latest industry tech and Second Amendment news, keeping viewers ahead of the curve.
- I Carry: NRA Staff's expert evaluation of current carry options.
- The Kim Klacik Show: Cultural commentator Kim Klacik explores the intersection of politics and freedom, featuring unfiltered interviews with the voices leading the fight for liberty.
In addition to the star-studded lineup, the platform will feature "The Freedom Front," a new collaborative series between the NRA and WTF that highlights the human side of gun ownership—from competitive shooting docuseries to hunting adventures in America's wildest frontiers. Other classic shows such as "I Have this Old Gun" will also be included.
“We are building the Netflix of the Second Amendment,” said We The Free’s Shermichael Singleton. “This isn’t just about reviewing gear; it’s about the culture, the humor and the excitement of the lifestyle. With partners like NRA, we are taking the production quality and the stakes to a whole new level.”
