Gun Sales Numbers Bucking Election Year Trends

by
posted on August 11, 2024
Slow Election Year Gun Sales
Photo courtesy of the National Shooting Sports Foundation (NSSF).

For six months in a row, monthly sales estimates from the National Shooting Sports Foundation (NSSF)—based on the volume of National Instant Criminal Background Systems (NICS) checks performed by the FBI prior to a firearm purchase—have been down when compared to the same periods in 2023. The trend defies what has become something of a rule of thumb in the industry: Contentious presidential election races fuel demand.

There’s no doubt manufacturers, suppliers, distributors and retailers are watching the situation closely. There are number of possible catalysts, including inflation, oversaturation during COVID’s heightened safety concerns, relative vacuum of political rhetoric targeting the Second Amendment and others. It’s more likely a combination of several, but rather than hazarding a guess, here’s a look at the figures below.

December 2023 was the last month that saw a year-over-year increase in the NSSF gun-sale estimate. That traditional holiday shopping season came in up by 1.6 percent when compared to 2022 figures. Positive results stopped summarily on New Years Day.

January 2024 suffered a decline of 5.8 percent. February came close to tying 2023 numbers, but it was still down by .01 percent—admittedly not enough to move most FFL needles.

What came in March was a big one, though—a drop of 7.4 percent. April was even worse with an 11.2 percent decline.

There was no letup with the numbers in May and June, either. They came in below 2023’s figures down 7.2 percent and 4.7 percent, respectively.

There is some good news, however. June 2024 was the 59th month in a row that more than 1 million firearms purchases were reflected in NICS background checks.

That month also showed the lowest loss—in percentage points—since February. With luck, it signals the shift toward the positive column. We’ll let you know when final figures are in.

Latest

Colt Model of 1911
Colt Model of 1911

Rifleman Q&A: “Black” Colt M1911s

From the pages of American Rifleman, read the latest Rifleman Q&A poorly finished Colt M1911s.

Favorite Firearms: A Marlin 39 Legacy

Nearly every shooter has a favorite firearm. Read about NRA member Donald E. Brandt and his personal favorite, a Marlin Model 39A.

Hornady’s 22 ARC Strikes A Chord

Hornady’s latest flat-shooting Advanced Rifle Cartridge and its 62-grain .22-cal. bullet are tailor-made for AR-15s and short-action bolt guns—and the author also found them to be “good medicine for bad dogs.”

The Armed Citizen® Jan. 13, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Scam Alert: Fraudulent Ammo-Related Ads On The Rise

Internet and social-media scammers have impersonated a number of popular ammunition brands and retailers in an effort to defraud deal-seeking shoppers. Here's what to watch out for.

Preview: Southern Trapper OWB/IWB Alligator Trim Holster

Add a touch of the exotic to your concealed-carry kit with the OWB/IWB Alligator Trim Holster by Southern Trapper.

Interests



Get the best of American Rifleman delivered to your inbox.