Firearm Industry Deals For The Holidays

by
posted on November 23, 2023
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Don

It’s the biggest shopping season of the year, and gun and gear companies are offering huge deals before, on and after Black Friday. This year, we’re ditching the flowery holiday prose and diving straight into the deals, because these bargains won’t last long. 

Let’s start with something guaranteed to appeal to every "die-hard" gun owner. American Strong has cut prices by 25 percent, site-wide, for Black Friday. The deals include the festive shirt above celebrating Bruce Willis and likely his most memorable role. It’s ideal for every “Yippee-Ki-Yay”-muttering cowboy on your list.

Stack Up The Savings
Beretta’s online store has slashed prices on select clothing, gun cases, magazines and much more.

Ed Brown is cutting the price of in-stock handguns by 10 percent, no special code needed. If you use HLKN10W on or before Nov. 23 at checkout, however, you will, receive a 10 percent savings on holsters.

Faxon Firearms has special offers on AR receivers, M&P slides, FX22 rifles and more.

Kimber dropped prices across its webstore by 25 percent, and items available include lights, knives and other accessories. The specials last until Nov. 27. Use code BFBOGO23 at checkout when buying a shirt, and you’ll get 50 percent off a second one.

Nighthawk Custom logo wearing flashlights, drinkware, knives and more are marked down for Black Friday on the firm’s website.

Over at Palmetto State Armory, parts, uppers, lowers and other gear are on special.

Use code Save13! to save 13 percent on everything on the Primary Arms website.

Not quite sure what to buy for that special someone on your holiday shopping list? Never fear, the internet equivalent of the old Sears Wish Book is found at Midway USA or Cabela's. There’s something for everyone—even those hard-to-buy-for friends. 

And you can’t go wrong with half off select lighting solutions from Olight? Hurry though, the deal ends Nov. 27.

Gun Rebates/Deals/Refunds
You can get a $300 rebate on a new Beretta 92X Performance pistol or $150, $100 or $75 back on select models of the company’s Tomcat, Bobcat, PX4 Storm or APX A1. The offers run until the end of the year and complete details are here

Take home a new Diamondback Sidekick 4.5" revolver and you could qualify for a $50 rebate. Go with the Diamondback DBX and there’s likely a $100 rebate in your future. Offers are valid through the end of the year.

Up to $200 in rebates are being offered by FN America on some of its most popular models, including select FN 509 and 502 pistols, FN Five-seveN MRD pistols and the FN SCAR 15P.

A $100 rebate is available for those who claim a new KelTec Sub2000.

More Incentives
New SIG Sauer P365-XMacro buyers qualify for three spare magazines. Or you can take home a Savior Tombstone Covert Bag with the purchase of one of the company’s Cross rifles.

Claim a Smith & Wesson M&P15, M&P15 Sport II or M&P10 Volunteer and receive a free Vortex Strikefire II red-dot optic valued at $274.99. The company is also offering a $50 rebate with the purchase a new Shield. Here’s a detailed look at guns included in the promotions.

Qualifying Springfield Armory pistols purchased before the end of the year mean three extra magazines and range back to stuff into that special someone’s stocking. Some of the firm’s most popular models are included in the promotion, too.

And finally, claim a new Taurus G2, G3, G3c, GX4 or GX4XL pistol and there’s a $30 rebate in your future. Here’s a PDF with complete details.

Across the industry, there are plenty of deals to take advantage of, so it's worth looking around. We wish every American Rifleman reader a safe, healthy and happy Thanksgiving—one filled with the joy, laughter and warmth of time spent with family and friends.  

Latest

Smith & Wesson Model 386 Night Guard
Smith & Wesson Model 386 Night Guard

Review: Smith & Wesson Model 386 Night Guard

Lipsey’s has teamed up with Smith & Wesson to revive a pair of short-lived, but highly sought after, Night Guard revolvers. The K-frame options include the Model 386, a seven-shot design chambered in .357 Mag.

Standing Guard | We Need to Stand Tall Together

In the short time I have been in this position—humbled and honored to be serving you and our cause—I have focused on streamlining our programs and services, refocusing our efforts on our competitions and other events, and committing resources to the many legal and legislative fights we are in to defend and, where necessary, to win back our Second Amendment-protected freedom.

B&T USA Expands Manufacturing Operations in Utah

B&T USA's Utah location now handles product design and development, 3D-printing, machining, Cerakoting, engraving and shipping, and it boasts a production capacity of 7,000 suppressors a month.

PenFed Reports Strong Second-Quarter Performance

Building on the company's impressive first-quarter results for 2026, PenFed Credit Union, one of the nation's largest credit unions, reported strong financial results through the second quarter of 2026.

The NSCA Sporting Clays National Championship

Every fall, the National Sporting Clays Association holds its national championship at The National Shooting Complex in San Antonio, Texas, and thousands of sporting clays shooters from across the world come to compete for titles.

Rifleman Interview: Smith & Wesson Model 617 Mountain Gun

Smith & Wesson and Lipseys brought a special .22 LR revolver to the Plinkapalooza event in May.

Interests



Get the best of American Rifleman delivered to your inbox.