Fear & Loading: Leupold ”Relentless + Ready” Campaign

by
posted on October 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
leupold_lead.jpg

Leupold is conducting a free social media “Relentless + Ready” campaign to award dedicated fans of the brand all this month. Selections from the company’s Pro Gear catalog of products are up for grabs in the event. To enter, consumers can tag @LeupoldOptics on Instagram with the hashtag #LeupoldCore in the caption or submit photos directly to Leupold at Leupold.com/LeupoldCore

If that isn’t enough incentive, every tagged or submitted photo during the month of October will automatically be entered to win the Grand Prize, a package which features a new-for-2018 optic that will be revealed later this month. All month long, Leupold’s social media accounts will exclusively feature photos submitted by the brand’s dedicated fans. 

Every submission featured on Leupold’s Instagram page will also receive a branded Core hat. Additional prize packages—featuring hats, shirts, and more from the Leupold Pro Gear line—will be awarded to the top entry each week. All entries are eligible for the Grand Prize drawing.

With the heat finally retreating, temperatures are finally comfortable again on outdoor ranges—making this ideal time to take part in the campaign. In addition, “Hunting seasons have arrived throughout the country, and our consumers are some of the most dedicated outdoorsmen and women in the sport,” said Michael Wunnicke, director of marketing for Leupold. “So get out there, get after it, and show us that you’re relentless and ready for whatever comes your way—you might be hearing from us if you do.”  

Leupold’s “Relentless + Ready” campaign officially launched Oct. 1 and runs through Oct. 31. The Grand Prize winner will be notified upon the completion of the campaign.

Leupold was established as a family-owned business—and still is to this day—in 1907, producing precision surveying equipment. It created the first water-level recorder, later improved its versatility by inventing a version that allowed the information to be transmitted over phone lines and changed its name to what we know today—technically, Leupold & Stevens. In 1947, driven by management’s passion for shooting, it introduced the first American-made, fog-proof riflescope. Today its optics are some of the most popular on firing lines across the globe and serve on the front line of freedom.

 

Latest

.308 Win.
.308 Win.

Handloads: A Quiet .308 Win. For Large-Format Pistols

Of the many commercial .308 Winchester loads, few, if any, are designed for barrels shorter than 16". The one that follows helps address this gap while remaining simple to suppress and light on the wrists.

Court Approves Watchtower Firearms DIP Financing

Watchtower Firearms was granted final approval for debtor-in-possession (DIP) financing by the U.S. Bankruptcy Court for the Northern District of Texas in late June.

Review: Ruger LC Carbine In 10 mm Auto

Following the success of its .45 ACP-chambered LC Carbine, Ruger realized that this platform would go a long way toward making the 10 mm Auto more controllable and fun to shoot, and a new 10 mm version was released in 2024.

The Armed Citizen® July 14, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Favorite Firearms: A Little Stevens From Chicago

"Over the next five or six years, and before I went off to college, I fired hundreds and hundreds of rounds of .22 BB Caps, CB Caps, Shorts and Longs through this rifle."

Preview: Strike Industries T-Bone Charging Handle

The T-Bone from Strike Industries is an ideal fit for suppressed applications, as it can be configured by the user to redirect gas blowback entirely to either side ...

Interests



Get the best of American Rifleman delivered to your inbox.