EoTech Expands With New Building

by
posted on January 6, 2022
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Eotech Expands

Increased demand for EOTech’s battle-proven optics, designed for law enforcement, military and civilian use, has required the company to acquire additional headquarters space, as well expand to accommodate increased production, warehousing and development. Last summer the company’s new manufacturing facility—a state-of-the-art, 22,000 sq.-ft. building—was up and running in Traverse, Mich. The company’s 67,000 sq.-ft. headquarters in Plymouth, Mich., is the firm’s latest move. It will be fully operational by year’s end.

The company conducted a lengthy search for the new facilities, but determined Traverse City and Plymouth are ideally situated within Michigan’s regional technology and manufacturing hub. Both cities also offer a talented labor pool and enhanced supplier access. “The choice to move was clear. Both Traverse City and Plymouth welcomed EOTech with open arms,” said Dean Loebig, EOTech chief technical and operations officer. “Offering an economic development incentive proved these cities wanted our business, plus it’s a strategic place to base our operations.” 

In 2020 American Holoptics—an affiliate of Koucar Management—acquired EOTech from L3 Harris Technologies. At the time it was estimated EOTech generated roughly $60 million annually from sales, although 20201’s expansions make it obvious that figure has increased significantly since the transaction.

Headquartered in Ann Arbor, Mich., the EOTech designs, manufactures and markets the original Holographic Weapon Sight, Vudu rifle optics, thermal and night vision systems as well as laser devices. Since 1996, EOTech holographic weapon sights have been designed, developed and manufactured in the United States. In 2016 the company expanded its optics line with the introduction of its Vudu line of premium magnified optics.

Koucar Management is headquartered in Troy, Mich., and oversees a diverse portfolio of companies. They include a variety of firms from commercial and residential real estate, as well as the hospitality industry. It also has long list of diversified companies that includes EOTech.

Latest

Springfield Armory SA-35 4"
Springfield Armory SA-35 4"

Review: Springfield Armory SA-35 4"

Springfield Armory has made its SA-35 High Power clone even more appealing to those interested in a compact, concealed-carry pistol with a new 4-inch barreled version of its SA-35.

Legacy Sports International Expands Howa Bolt-Action Rifle Lineup

Japanese-made Howa M1500 rifles continue to be some of the best value-for-the-money bolt-actions on the market, and for 2026, the company is adding two new models, along with a new chambering.

The Armed Citizen® Aug. 17, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Skills Check: The Tabula Rasa Method

Too many shooters step onto the range carrying the emotional residue of every missed shot, every bad stage and every ugly drill from the last six months like a tactical backpack full of disappointment. The Tabula Rasa method is designed to change that relationship.

Canadian Law Enforcement Agencies Select Federal Ammunition

Federal Ammunition will supply the Canadian Department of National Defense and the Royal Canadian Mounted Police with rifle and shotgun ammunition, respectively.

Shooting Surplus: Finding Affordable Mil-Surp Ammo in 2026

Today, the market for mil-surp ammo is vastly different than it was even just a few years ago. If you're a military-surplus collector and shooter, what should you look for in 2026? Here's our guide.

Interests



Get the best of American Rifleman delivered to your inbox.