EoTech Expands With New Building

by
posted on January 6, 2022
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Eotech Expands

Increased demand for EOTech’s battle-proven optics, designed for law enforcement, military and civilian use, has required the company to acquire additional headquarters space, as well expand to accommodate increased production, warehousing and development. Last summer the company’s new manufacturing facility—a state-of-the-art, 22,000 sq.-ft. building—was up and running in Traverse, Mich. The company’s 67,000 sq.-ft. headquarters in Plymouth, Mich., is the firm’s latest move. It will be fully operational by year’s end.

The company conducted a lengthy search for the new facilities, but determined Traverse City and Plymouth are ideally situated within Michigan’s regional technology and manufacturing hub. Both cities also offer a talented labor pool and enhanced supplier access. “The choice to move was clear. Both Traverse City and Plymouth welcomed EOTech with open arms,” said Dean Loebig, EOTech chief technical and operations officer. “Offering an economic development incentive proved these cities wanted our business, plus it’s a strategic place to base our operations.” 

In 2020 American Holoptics—an affiliate of Koucar Management—acquired EOTech from L3 Harris Technologies. At the time it was estimated EOTech generated roughly $60 million annually from sales, although 20201’s expansions make it obvious that figure has increased significantly since the transaction.

Headquartered in Ann Arbor, Mich., the EOTech designs, manufactures and markets the original Holographic Weapon Sight, Vudu rifle optics, thermal and night vision systems as well as laser devices. Since 1996, EOTech holographic weapon sights have been designed, developed and manufactured in the United States. In 2016 the company expanded its optics line with the introduction of its Vudu line of premium magnified optics.

Koucar Management is headquartered in Troy, Mich., and oversees a diverse portfolio of companies. They include a variety of firms from commercial and residential real estate, as well as the hospitality industry. It also has long list of diversified companies that includes EOTech.

Latest

Dead Air Rxd910ti Suppressor F
Dead Air Rxd910ti Suppressor F

"9 mm Optimized, But 10 mm Capable:" Dead Air's New RXD910Ti Suppressor

The new Dead Air RXD910Ti harnesses the technology of the patented Triskelion baffle system to make for a 9 mm-optimized silencer that is also capable for use with 10 mm pistol cartridges and more.

Revisiting A World War II Marine’s Story

Secretary of War Pete Hegseth, in his speech to 800 assembled generals, admirals and senior enlisted at Quantico, Va., on Sept. 30, 2025, quoted Eugene Sledge from his timeless classic With The Old Breed published in 1981.

Review: Leupold Rendezvous Soft Cases

Looking for something better than a cheap nylon bag, but don’t need it armored for air travel? Leupold has you covered.

Preview: Hiperfire Hipertrain

Hiperfire’s Hipertrain is a cast aluminum housing into which the AR-style trigger system, safety selectors and pistol grip of the user’s choice (none of which are included) can be installed to create a trigger demonstrator/dry-fire trainer

New For 2026: Kimber 2K11 Comp

Kimber increased its 2K11 product line with the addition of two models with single-port compensators.

AR-15 vs. Bullpup Rifles: Which One Is Right For You?

Though bullpup-style rifle designs have become popular elsewhere in the world, they aren't nearly as popular with the American shooting public as the ubiquitous AR-15.

Interests



Get the best of American Rifleman delivered to your inbox.