EoTech Expands With New Building

by
posted on January 6, 2022
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Eotech Expands

Increased demand for EOTech’s battle-proven optics, designed for law enforcement, military and civilian use, has required the company to acquire additional headquarters space, as well expand to accommodate increased production, warehousing and development. Last summer the company’s new manufacturing facility—a state-of-the-art, 22,000 sq.-ft. building—was up and running in Traverse, Mich. The company’s 67,000 sq.-ft. headquarters in Plymouth, Mich., is the firm’s latest move. It will be fully operational by year’s end.

The company conducted a lengthy search for the new facilities, but determined Traverse City and Plymouth are ideally situated within Michigan’s regional technology and manufacturing hub. Both cities also offer a talented labor pool and enhanced supplier access. “The choice to move was clear. Both Traverse City and Plymouth welcomed EOTech with open arms,” said Dean Loebig, EOTech chief technical and operations officer. “Offering an economic development incentive proved these cities wanted our business, plus it’s a strategic place to base our operations.” 

In 2020 American Holoptics—an affiliate of Koucar Management—acquired EOTech from L3 Harris Technologies. At the time it was estimated EOTech generated roughly $60 million annually from sales, although 20201’s expansions make it obvious that figure has increased significantly since the transaction.

Headquartered in Ann Arbor, Mich., the EOTech designs, manufactures and markets the original Holographic Weapon Sight, Vudu rifle optics, thermal and night vision systems as well as laser devices. Since 1996, EOTech holographic weapon sights have been designed, developed and manufactured in the United States. In 2016 the company expanded its optics line with the introduction of its Vudu line of premium magnified optics.

Koucar Management is headquartered in Troy, Mich., and oversees a diverse portfolio of companies. They include a variety of firms from commercial and residential real estate, as well as the hospitality industry. It also has long list of diversified companies that includes EOTech.

Latest

Making B&P Shotshells 1
Making B&P Shotshells 1

Making Baschieri & Pellagri Shotshells

Italy is known for its many makers of fine-quality shotguns, but what many might not known is that Italy is also home to one of the industry's top manufacturers of shotshells for hunting and sporting use: Baschieri & Pellagri.

Rifleman Interview: Volquartsen Firearms

Several of Volquartsen’s excellent rimfire firearms were on display at “Plinkapalooza” earlier this year.

Army Purchases EOTECH Electro-Optics

EOTECH recently announced that the U.S. Army had purchased 14,000 of its lasers, holographic optics and magnifiers for use on the military's M7, XM8 and M250 platforms.

A Shorter 2011: Springfield Armory 1911 DS Prodigy 3.5" AOS

In its latest 1911 DS Prodigy 3.5" AOS model, Springfield Armory has combined features from its Standard Prodigy and its Prodigy Compact models.

Going the Distance: Winchester's New Supreme Long Range Ammunition

Winchester’s new Supreme Long Range ammunition means it’s now easier to “go long” when on the hunt for game.

36 New Rifle Suppressors for 2026

Today's suppressor makers have developed a host of new rifle suppressors that reduce weight and overall length while still offering impressive sound reduction.

Interests



Get the best of American Rifleman delivered to your inbox.