EoTech Expands With New Building

by
posted on January 6, 2022
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Eotech Expands

Increased demand for EOTech’s battle-proven optics, designed for law enforcement, military and civilian use, has required the company to acquire additional headquarters space, as well expand to accommodate increased production, warehousing and development. Last summer the company’s new manufacturing facility—a state-of-the-art, 22,000 sq.-ft. building—was up and running in Traverse, Mich. The company’s 67,000 sq.-ft. headquarters in Plymouth, Mich., is the firm’s latest move. It will be fully operational by year’s end.

The company conducted a lengthy search for the new facilities, but determined Traverse City and Plymouth are ideally situated within Michigan’s regional technology and manufacturing hub. Both cities also offer a talented labor pool and enhanced supplier access. “The choice to move was clear. Both Traverse City and Plymouth welcomed EOTech with open arms,” said Dean Loebig, EOTech chief technical and operations officer. “Offering an economic development incentive proved these cities wanted our business, plus it’s a strategic place to base our operations.” 

In 2020 American Holoptics—an affiliate of Koucar Management—acquired EOTech from L3 Harris Technologies. At the time it was estimated EOTech generated roughly $60 million annually from sales, although 20201’s expansions make it obvious that figure has increased significantly since the transaction.

Headquartered in Ann Arbor, Mich., the EOTech designs, manufactures and markets the original Holographic Weapon Sight, Vudu rifle optics, thermal and night vision systems as well as laser devices. Since 1996, EOTech holographic weapon sights have been designed, developed and manufactured in the United States. In 2016 the company expanded its optics line with the introduction of its Vudu line of premium magnified optics.

Koucar Management is headquartered in Troy, Mich., and oversees a diverse portfolio of companies. They include a variety of firms from commercial and residential real estate, as well as the hospitality industry. It also has long list of diversified companies that includes EOTech.

Latest

Keltec Pr57 Rifleman Review 1
Keltec Pr57 Rifleman Review 1

Rifleman Review: KelTec PR57

KelTec is known for its out-of-the-box designs, so when it came to designing a dedicated personal-protection firearm, the PR57, the company took a different approach than nearly every other firearm maker out there.

VOID Suppressors: Canik Joins the Silence Movement

Canik is largely known for its handguns, but with its new VOID line, the company recently joined the movement of manufacturers producing their own suppressors.

Falco Holsters Launches CarryArt Holster Series

Falco Holsters has officially launched its new CarryArt series, introducing two of its most unconventional designs to date: the CX14 Pineapple and CX15 Strawberry leather OWB holsters.

The NRA Whittington Center's Adventure Camp: An Outdoor Education For Kids

If you have kids between the ages of 13 and 17, there is quite simply no better summer experience you can give them than the NRA Whittington Center Adventure Camp.

Army Testing New XM8 Carbine (No, Not That XM8)

Some members of the U.S. Army will begin receiving a new XM8 carbine for testing, a shorter, lighter version of the M7 rifle introduced under the branch’s Next Generation Squad Weapons (NGSW) program.

When Price IS the Object

You get what you pay for, right? Maybe yes, maybe no.

Interests



Get the best of American Rifleman delivered to your inbox.