EoTech Expands With New Building

by
posted on January 6, 2022
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Eotech Expands

Increased demand for EOTech’s battle-proven optics, designed for law enforcement, military and civilian use, has required the company to acquire additional headquarters space, as well expand to accommodate increased production, warehousing and development. Last summer the company’s new manufacturing facility—a state-of-the-art, 22,000 sq.-ft. building—was up and running in Traverse, Mich. The company’s 67,000 sq.-ft. headquarters in Plymouth, Mich., is the firm’s latest move. It will be fully operational by year’s end.

The company conducted a lengthy search for the new facilities, but determined Traverse City and Plymouth are ideally situated within Michigan’s regional technology and manufacturing hub. Both cities also offer a talented labor pool and enhanced supplier access. “The choice to move was clear. Both Traverse City and Plymouth welcomed EOTech with open arms,” said Dean Loebig, EOTech chief technical and operations officer. “Offering an economic development incentive proved these cities wanted our business, plus it’s a strategic place to base our operations.” 

In 2020 American Holoptics—an affiliate of Koucar Management—acquired EOTech from L3 Harris Technologies. At the time it was estimated EOTech generated roughly $60 million annually from sales, although 20201’s expansions make it obvious that figure has increased significantly since the transaction.

Headquartered in Ann Arbor, Mich., the EOTech designs, manufactures and markets the original Holographic Weapon Sight, Vudu rifle optics, thermal and night vision systems as well as laser devices. Since 1996, EOTech holographic weapon sights have been designed, developed and manufactured in the United States. In 2016 the company expanded its optics line with the introduction of its Vudu line of premium magnified optics.

Koucar Management is headquartered in Troy, Mich., and oversees a diverse portfolio of companies. They include a variety of firms from commercial and residential real estate, as well as the hospitality industry. It also has long list of diversified companies that includes EOTech.

Latest

Cz P10 Ported Review 1
Cz P10 Ported Review 1

Review: CZ USA P10 Ported

CZ expanded its popular line of P10 handguns with a specially configured model that features integral barrel ports just behind the muzzle to aid in recoil management.

Keeping The Wilderness Quiet: Bergara's BTi30 Suppressor

Bergara joined the growing crowd of suppressor manufacturers in 2026 with its BTi30 design.

New for 2026: Ruger American Rifle Generation II Scout

Ruger adds a Scout rifle option to its Generation II American rifle.

New for 2026: Springfield Armory SA-35 Polished Pistol

Springfield Armory’s homage to the Hi Power now has an even better-looking option.

New for 2026: Franchi Momentum Mule Rifle

Franchi’s do-it-all MULE rifle is designed as a general-purpose carbine.

New for 2026: Smith & Wesson Spec Series M&P9 and R Handguns

Smith & Wesson expands its Spec series with the Spec Series IV M&P9 M2.0 Metal Compact pistol and the Spec Series R revolver.

Interests



Get the best of American Rifleman delivered to your inbox.