American Outdoor Brands Report Includes Some Surprises

by
posted on March 31, 2022
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
American Outdoor Brands logo

Recently released quarterly figures from American Outdoor Brands (AOB) indicates enthusiasm for firearm ownership and outdoor pursuits, in general, remains significantly higher than levels prior to the pandemic and widespread social unrest. The company’s net sales for the third quarter of fiscal 2022 came in at $70.1 million, 61.8 percent higher than the same period in 2020, just as Covid-19 evolved into a global threat.

“Over the past two years, many consumers have discovered for the first time, or rediscovered, a passion for outdoor lifestyle activities, as well as for shooting sports and personal protection,” said Brian Murphy, president and chief executive officer of AOB. “This new, larger base of consumer participation has helped drive significant growth in our business and should fuel our future growth as well. During the third quarter, net sales of products in our outdoor lifestyle category, which consists of products primarily related to hunting, fishing, camping and rugged outdoor activities, grew by more than 80 percent versus the pre-pandemic third quarter of fiscal 2020, and net sales of products in our firearm-related shooting sports category, which includes shooting accessories and products related to personal protection, grew by approximately 45 percent versus the third quarter of fiscal 2020.”

AOB—a provider of products and accessories for rugged outdoor enthusiasts in a corporate family that includes Frankford Arsenal, Crimson Trace and Schrade, among others—reported a slight sales dip, like nearly the entire industry did, in its firearm related 2021 sales. However, Murphy emphasized, “Our outdoor lifestyle category grew by 7% in the third quarter versus fiscal 2021. Growth in our outdoor lifestyle category is an important component of our long-term strategic plan, and today we are excited to announce that we will acquire Grilla Grills, a direct-to-consumer provider of high-quality grills, smokers and accessories to the $7 billion, growing U.S. barbecue grill market.”

Latest

Springfield Armory 1911 DS Prodigy Compact 3.5" AOS black pistol handgun right-side view
Springfield Armory 1911 DS Prodigy Compact 3.5" AOS black pistol handgun right-side view

Gun Of The Week: Springfield Armory Prodigy Compact 3.5” AOS

For this episode, we’re on the range with a double-stack, M1911-style handgun that’s more compact and lightweight than we’re used to seeing. This is the Springfield Armory Prodigy Compact 3.5” AOS chambered for 9 mm Luger.

The Armed Citizen® Aug. 1, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Budget Pistol Rigs With AIM Surplus

It's still possible to pull together a budget-friendly, name-brand pistol rig for $300 to $400, if you play your cards right.

Nextorch Celebrating 20th Anniversary—A Timely Preparedness Reminder

Nextorch North America is celebrating the company’s 20 years of providing lighting solutions for consumers, law enforcement professionals and military forces around the world.

Rifleman Review: Smith & Wesson M&P 22 Magnum

One of Smith & Wesson's recent additions to its M&P handgun line is the M&P 22 Magnum, and there's a lot more going on in this gun, technologically, than it appears at first glance.

New For 2025: Beretta BRX1 Ranch

Beretta has expanded its BRX1 straight-pull action into a "ranch rifle" configuration, providing a handy, lightweight platform that still includes some of the groundbreaking features of the original BRX1 rifle.

Interests



Get the best of American Rifleman delivered to your inbox.