Walther Announces Shoot It. Love It. Buy It. Program

Walther has announced an innovative program that shows how confident they are in their flagship model, the PPQ series of handguns. This program is called Shoot It. Love It. Buy It.

You can watch this video to see how it works.

First, a 30-Day Money Back Guarantee. Wherever you decide to buy a new PPQ, online or in-store, it is covered with this guarantee. If you don’t love it within 30 days, visit ShootItLoveItBuyIt.com and go through the “return your gun” process. Walther will provide the shipping label to have it sent back. Once received at Walther and inspected, they will issue a check for a full reimbursement of what the buyer paid for the PPQ. Including tax.

Second, a Try Before You Buy. At select dealers across the United States, which are listed on their website, you can take home a PPQ for 30 days with no money down. All you need to do is visit ShootItLoveItBuyIt.com and apply for a voucher. When you apply for a voucher, Walther will pre-authorize your card for $1000.00. This is not a charge, only to make sure you have a valid card. Once this happens, you will be emailed a voucher number. Take the voucher number to the closest participating dealer near you, pick out the model PPQ you want to try out, and give the dealer the voucher number. You will still need to fill out the standard 4473 background check paperwork. Once completed, you can take home the PPQ and shoot it as much as you like! If you love the PPQ, you will automatically be charged the dealers sales price 30 days from purchase. If you don’t love it, return the gun back to Walther through the ShootItLoveItBuyIt.com portal and your card will not be charged.

Shoot It. Love It. Buy It. Is open from Feb. 15, 2019—June 30, 2019.

For all of the official rules and details, visit waltherarms.com, or check out Walther's series of videos that explain the promotion:

1. How It Works
2. 30-Day Money Back Guarantee
3. Try Before You Buy