SHOT Show 2019: Norma USA .17 HMR and .22 Mag Rimfire Ammunition

by
posted on January 30, 2019
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
norma.jpg
Norma Ammunition is among the top producers of high-quality factory ammunition in the world. However, this Swedish company recognizes that it hasn't done much to catch the eye of American shooting enthusiasts in a while. This is a problem the company's American division, Norma USA, is striving to rectify this year with a strong marketing push and new products Americans are looking for including new .17 HMR and .22 Mag. rimfire offerings. 

The new .17 HMR V-MAX is topped of with a 17-gr. polymer tipped V-MAX bullet for quick expansion for for varmints and small game. With a listed velocity of 2560 f.p.s., this round produces 245 ft.-lbs. of muzzle energy with an effective range of up to 200 yards. The .22 Mag. load features a copper-jacketed hollow point designed for optimal penetration and expansion on small game. The 40-gr. bullet launches at 1877 f.p.s. for 312 ft.-lbs. of muzzle energy. Norma's .17 HMR will be available in 50-round boxes for a suggested retail price of $12.78 and 50 rounds of .22 Mag. will be priced at $10.30

Latest

Stoeger STR-9 Thinline+ pistol
Stoeger STR-9 Thinline+ pistol

New for 2026: Stoeger STR-9 Thinline+ Pistol

Stoeger refines its STR-9 Thinline pistol to be even easier to carry.

Finding The Natural Point Of Aim

Nearly every shooter understands the basic principles of marksmanship: position, grip, sight alignment, breathing, trigger control and follow-through.

Firearm Ownership Reaches New Record

The NSSF estimates there are more than 32 million modern sporting rifles in circulation.

Preview: Hornady 12th Edition Reloading Manual

While the internet offers quick access to information, trusting unvetted recipes for cooking up ammunition is less than ideal, which is why makers of reloading products like Hornady publish thorough books for such tasks.

Review: Bushmaster V-Radicator

The business of dispatching unwanted critters requires a platform capable of a high degree of accuracy. Nuisance animals such as prairie dogs are both small and skittish in nature, meaning that they tend to keep their distance and scurry away upon the arrival of incoming fire.

New for 2026: Smith & Wesson FPC in 5.7x28 mm

The folding carbine line expands to include the 5.7 mm chambering.

Interests



Get the best of American Rifleman delivered to your inbox.