SHOT Show 2019: Norma USA .17 HMR and .22 Mag Rimfire Ammunition

by
posted on January 30, 2019
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
norma.jpg
Norma Ammunition is among the top producers of high-quality factory ammunition in the world. However, this Swedish company recognizes that it hasn't done much to catch the eye of American shooting enthusiasts in a while. This is a problem the company's American division, Norma USA, is striving to rectify this year with a strong marketing push and new products Americans are looking for including new .17 HMR and .22 Mag. rimfire offerings. 

The new .17 HMR V-MAX is topped of with a 17-gr. polymer tipped V-MAX bullet for quick expansion for for varmints and small game. With a listed velocity of 2560 f.p.s., this round produces 245 ft.-lbs. of muzzle energy with an effective range of up to 200 yards. The .22 Mag. load features a copper-jacketed hollow point designed for optimal penetration and expansion on small game. The 40-gr. bullet launches at 1877 f.p.s. for 312 ft.-lbs. of muzzle energy. Norma's .17 HMR will be available in 50-round boxes for a suggested retail price of $12.78 and 50 rounds of .22 Mag. will be priced at $10.30

Latest

Cz P10 Ported Review 1
Cz P10 Ported Review 1

Review: CZ USA P10 Ported

CZ expanded its popular line of P10 handguns with a specially configured model that features integral barrel ports just behind the muzzle to aid in recoil management.

Keeping The Wilderness Quiet: Bergara's BTi30 Suppressor

Bergara joined the growing crowd of suppressor manufacturers in 2026 with its BTi30 design.

New for 2026: Ruger American Rifle Generation II Scout

Ruger adds a Scout rifle option to its Generation II American rifle.

New for 2026: Springfield Armory SA-35 Polished Pistol

Springfield Armory’s homage to the Hi Power now has an even better-looking option.

New for 2026: Franchi Momentum Mule Rifle

Franchi’s do-it-all MULE rifle is designed as a general-purpose carbine.

New for 2026: Smith & Wesson Spec Series M&P9 and R Handguns

Smith & Wesson expands its Spec series with the Spec Series IV M&P9 M2.0 Metal Compact pistol and the Spec Series R revolver.

Interests



Get the best of American Rifleman delivered to your inbox.