SHOT Show 2019: Norma USA .17 HMR and .22 Mag Rimfire Ammunition

by
posted on January 30, 2019
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
norma.jpg
Norma Ammunition is among the top producers of high-quality factory ammunition in the world. However, this Swedish company recognizes that it hasn't done much to catch the eye of American shooting enthusiasts in a while. This is a problem the company's American division, Norma USA, is striving to rectify this year with a strong marketing push and new products Americans are looking for including new .17 HMR and .22 Mag. rimfire offerings. 

The new .17 HMR V-MAX is topped of with a 17-gr. polymer tipped V-MAX bullet for quick expansion for for varmints and small game. With a listed velocity of 2560 f.p.s., this round produces 245 ft.-lbs. of muzzle energy with an effective range of up to 200 yards. The .22 Mag. load features a copper-jacketed hollow point designed for optimal penetration and expansion on small game. The 40-gr. bullet launches at 1877 f.p.s. for 312 ft.-lbs. of muzzle energy. Norma's .17 HMR will be available in 50-round boxes for a suggested retail price of $12.78 and 50 rounds of .22 Mag. will be priced at $10.30

Latest

Army 250Th Part 4 6
Army 250Th Part 4 6

250 Years of the U.S. Army: From Vietnam to Today

For more than half a century, the U.S. Army's standard infantry rifle has undergone a remarkable transformation, from the battle rifles of World War II to the compact, modular carbines carried by soldiers today.

The Alpha Foxtrot Attila: Not Just Another 2011

In a marketplace filled with 2011-style pistols, Alpha Foxtrot decided to go a different direction with its Attila handgun design, which is built to use Shield Arms S15 magazines.

JP Morgan Rescinds Discriminatory Policy Against Gunmakers

In January, JPMorgan Chase joined Citigroup and Bank of America in rescinding policies discriminating against lawful businesses in the firearm industry—in this case, reversing their policy against lending to rifle manufacturers.

Remembering Past NRA President David A. Keene

David A. Keene, a prominent conservative leader and NRA President from 2011 to 2013, died on March 8, 2026, at 80 years old, from pancreatic cancer.

Semi-Automatic Bans Are Unconstitutional

If the logical application of the rule of law means anything in this constitutional republic, bans on massively popular semi-automatic firearms will be found unconstitutional.

New Handloading Helpers: The Latest Reloading Gear From RCBS

When Hodgdon Powder Company took over RCBS in 2024, company leaders said positive change was coming. By looking at the new products RCBS introduced in 2026, it’s clear they were right.

Interests



Get the best of American Rifleman delivered to your inbox.