The Ruger 10/22 rifle, which celebrated its 50th anniversary in 2014, remains one of the most ubiquitous rifles extant with dozens of variations and endless possibilities for customization.
In his Nov. 2014 American Rifleman feature story, Brian Sheetz wrote that, "according to current company sources, the 10/22 was far from Bill Ruger’s favorite gun. He thought of it more as an understudy for the .44 Mag. Carbine. But when the gun-buying public first laid eyes on the little rimfire it was rewarded with the sight of a firearm that was, on the outside, aesthetically pleasing and comfortably traditional in form. For readers of The American Rifleman who saw the magazine’s Sept. 1964 “Dope Bag” review, however, it was obvious that the gun was just as brilliantly innovative on the inside where it really counted. It seemed that Ruger had managed to do something that is rarely carried off in a commercially successful way even today: Wrap an ingenious design in a classic form, make it function flawlessly and manufacture it with economical processes so that it is available to people of ordinary means."
The 10/22 remains one of the mostly popular rifles today, and is listed as one of Gunbroker.com's top-selling guns. For more, watch this "I Have This Old Gun" segment from a recent episode of American Rifleman TV as editors look back on 50 years of the Ruger 10/22 rifle.