BLACKHAWK! has redesigned its logo to incorporate a trident inspired by the brand’s Navy Special Operations heritage. The new logo is said to reinforce the commitment of the company’s founder, a Navy SEAL who in 1990 experienced a pack failure while navigating a minefield. As his gear tumbled to the ground, he vowed that he would get out alive and manufacturer quality gear.
“While BLACKAWK! has progressed from a small nylon company to a worldwide provider of tactical and duty gear, we still have that same passion to produce only the highest-quality gear,” said company Product Director Chuck Buis. “The original vow still exists in everything we do. Our new logo not only is a nod to our past but a promise to continue this dedication in future endeavors.”
The company produces some of the industry’s most notable products, such as the Serpa holster, which is used by U.S. military members, law enforcement agencies and private citizens throughout the world.