The National Rifle Association unveiled its new video (see above) for its Eddie Eagle GunSafe Program during the 2015 NRA Annual Meetings & Exhibits at Nashville, Tenn., in April. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.
Eddie has a modernized look and some new friends known as the Wing Team. Together, they learn the right thing to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up. The video also features a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.
“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”
The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.
The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Visit eddieeagle.com to meet the new Eddie.
NRA Launches New Eddie Eagle Video
More like this from around the NRA
Latest
Making The KelTec PR57 In Wyoming
To make its PR57 handgun, KelTec invested in an entirely new manufacturing facility located in Rock Springs, Wyo. "American Rifleman Television" headed out for an inside look at the company's efficient production process.
Taurus 66 Combat: A New "Fighting Revolver"
First introduced in the 1970s, the Taurus 66 Combat is a medium-frame revolver that has seen several evolutions in its lifetime, and the latest update creates what the company considers "the final word in fighting revolvers."
Review: Taurus GX2
From cars to cellphones, as a product gets more sophisticated, it usually also gets more expensive. And, as modern handguns get more modular and optic-ready, their prices tend to go up.
Rifleman Q&A: A Garand Puzzlement
"We are a father-and-son NRA member tandem in search of an answer regarding the branding of an M1 Garand rifle. We own an M1 rifle that has markings indicating it was a “lend lease to England,” and it also has a .308 barrel/sleeve."
$160K Raised For HAVA At SIG Sauer Event
SIG Sauer hosted its 9th Annual Honored American Veterans Afield (HAVA) Charity Golf event early last month and raised more than $160,000 to support disabled veterans.
Scout The Trail To A General Purpose Rifle
The search for a universal longarm—one suitable for both hunting and defensive scenarios—is a trek that involves a bit of doubling back.
Interests
SECTIONS
IN THE SPOTLIGHT
EXPLORE MORE NRA PUBLICATIONS
