It’s Time to Believe in the Good Guys

by
posted on September 14, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
keefe2015_fs.jpg

My boss, NRA Publications Executive Director Doug Hamlin received this letter from a U.S. Marine Corps veteran friend of his that I thought worth sharing:

“Dear Doug:

“I want to complement NRA for the for the television advertisement I saw tonight on the 5 Fox show. In it, a former SEAL speaks of supporting our warriors as well as extending to our youngsters the price of and the honor earned in serving our country.

“I hope NRA’s plans for screening this ad goes beyond just that station, as this message needs to be seen all across the country. It just might register with some who, in their hearts, know the path we are currently on will only open us up to more vulnerability.

“Simply put, this is the finest message NRA has had since President Charlton Heston was our spokesman. It is a great campaign that respects the honor and valor this nation can generate within the guts and soul of our warriors and within the hearts and mindsets of the American citizens who still believe in the destiny and potential of our great country.

—Jim N.,”

The spot described above is one of 17 NRA is running across the nation in areas with critical legislative races. You can watch three of them below.

According to NRA Executive Vice President Wayne LaPierre, “To preserve our values and protect our freedom, America needs the good guys to step up like never before." The campaign’s message is “It's time to believe in the good guys again. We are the 5 million men and women of the National Rifle Association of America. Join us: JoinNRAnow.Org.”

Latest

FN “Moroccan” Mauser, semi-automatic LRB M14SA
FN “Moroccan” Mauser, semi-automatic LRB M14SA

Scout The Trail To A General Purpose Rifle

The search for a universal longarm—one suitable for both hunting and defensive scenarios—is a trek that involves a bit of doubling back.

Trijicon Releases Green-Dot RMR

For the first time, the Trijicon RMR will now be available with a green aiming dot, providing some benefits to shooters with astigmatism and red-green color blindness.

The Armed Citizen® Sept. 15, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Firearm Industry Companies Consolidate, Others Close Doors In 2025

This year has already seen some big changes in the firearm industry. They don’t quite reach the tectonic shift in 2020, when legendary firms owned by Remington Outdoor were auctioned off, but there have still been some notable shifts within the industry in 2025.

Preview: Uni-Loader

The easy-to-use Uni-Loader can save high-volume shooters a lot of time and finger pain.

CZ 600+ Introduces Switch-Barrel Capability

In 2025, CZ USA expanded its 600 series rifle lineup with the CZ 600+, a design that delivers on the company's promise of a switch-barrel platform.

Interests



Get the best of American Rifleman delivered to your inbox.