It’s Time to Believe in the Good Guys

by
posted on September 14, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
keefe2015_fs.jpg

My boss, NRA Publications Executive Director Doug Hamlin received this letter from a U.S. Marine Corps veteran friend of his that I thought worth sharing:

“Dear Doug:

“I want to complement NRA for the for the television advertisement I saw tonight on the 5 Fox show. In it, a former SEAL speaks of supporting our warriors as well as extending to our youngsters the price of and the honor earned in serving our country.

“I hope NRA’s plans for screening this ad goes beyond just that station, as this message needs to be seen all across the country. It just might register with some who, in their hearts, know the path we are currently on will only open us up to more vulnerability.

“Simply put, this is the finest message NRA has had since President Charlton Heston was our spokesman. It is a great campaign that respects the honor and valor this nation can generate within the guts and soul of our warriors and within the hearts and mindsets of the American citizens who still believe in the destiny and potential of our great country.

—Jim N.,”

The spot described above is one of 17 NRA is running across the nation in areas with critical legislative races. You can watch three of them below.

According to NRA Executive Vice President Wayne LaPierre, “To preserve our values and protect our freedom, America needs the good guys to step up like never before." The campaign’s message is “It's time to believe in the good guys again. We are the 5 million men and women of the National Rifle Association of America. Join us: JoinNRAnow.Org.”

Latest

Gotw Springfield Armory Kuna 2
Gotw Springfield Armory Kuna 2

Gun Of The Week: Springfield Armory Kuna

In our latest Gun Of The Week segment, we hit the range with the Springfield Armory Kuna to get a better sense of how this PDW package really works and feels.

The Armed Citizen® Nov. 21, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

The Taurus 650: Embracing The Snubby Lifestyle

With more people embracing the "snubby lifestyle," companies like Taurus USA are providing capable self-defense platforms like the 650, a snag-free design that offers plenty of punch in a pocketable package.

White Flyer Supports Opening Of South Dakota Shooting Sports Complex

Thanks to a generous donation from White Flyer and Winchester Ammunition, South Dakota's newest shooting sports facility opened with plenty of targets available to shotgunners.

Walther Arms Suspends Production Of PPK Line

Walther Arms announced a suspension of its PPK, PPK/S and PP production lines, as the company plans what it calls a "multi-year modernization journey."

Rifleman Review: Colt Viper

As part of Colt's continued expansion of its second-generation "snake guns," the Viper revolver offers a compact, carry-ready variant that offers magnum power in a strong steel-frame format.

Interests



Get the best of American Rifleman delivered to your inbox.