It’s Time to Believe in the Good Guys

by
posted on September 14, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
keefe2015_fs.jpg

My boss, NRA Publications Executive Director Doug Hamlin received this letter from a U.S. Marine Corps veteran friend of his that I thought worth sharing:

“Dear Doug:

“I want to complement NRA for the for the television advertisement I saw tonight on the 5 Fox show. In it, a former SEAL speaks of supporting our warriors as well as extending to our youngsters the price of and the honor earned in serving our country.

“I hope NRA’s plans for screening this ad goes beyond just that station, as this message needs to be seen all across the country. It just might register with some who, in their hearts, know the path we are currently on will only open us up to more vulnerability.

“Simply put, this is the finest message NRA has had since President Charlton Heston was our spokesman. It is a great campaign that respects the honor and valor this nation can generate within the guts and soul of our warriors and within the hearts and mindsets of the American citizens who still believe in the destiny and potential of our great country.

—Jim N.,”

The spot described above is one of 17 NRA is running across the nation in areas with critical legislative races. You can watch three of them below.

According to NRA Executive Vice President Wayne LaPierre, “To preserve our values and protect our freedom, America needs the good guys to step up like never before." The campaign’s message is “It's time to believe in the good guys again. We are the 5 million men and women of the National Rifle Association of America. Join us: JoinNRAnow.Org.”

Latest

Canik Prime Radian Review 1
Canik Prime Radian Review 1

Range Review: Canik Prime Radian

With the new Canik Prime Radian, you can have your compensator and your flared magazine well, too, all inside an easily carried, compact handgun.

New for 2026: Franklin Armory 5.56 Rabbit Rounds

Franklin Armory's new 5.56 NATO Rabbit Rounds provide a spin-stabilized, multi-projectile ammunition option for America's rifle.

ATF Ends Enforcement of NFA Registration & Approval Requirements for Suppressors, SBRs, and SBSs Following NRA Victory in Jensen v. ATF

Today, the ATF confirmed it will no longer enforce National Firearms Act (NFA) registration, application and tax-stamp requirements for short-barreled rifles, short-barreled shotguns, suppressors and certain other concealable firearms.

Gun of the Week: H&K VP9CC

Hot on the heels of its CC9 micro-compact, Heckler & Koch introduced a micro companion to its popular VP9 lineup that includes some noteworthy features.

A Raven at 50: Five Days at Gunsite Academy

In Gunsite Academy's 50th year, NRA Director Jerry Kraus made his inaugural visit to the famed training institute and left a Raven.

The Armed Citizen® Oct. 9, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.