Walther Announces Shoot It. Love It. Buy It. Program

posted on February 15, 2019

Walther has announced an innovative program that shows how confident they are in their flagship model, the PPQ series of handguns. This program is called Shoot It. Love It. Buy It.

You can watch this video to see how it works.

First, a 30-Day Money Back Guarantee. Wherever you decide to buy a new PPQ, online or in-store, it is covered with this guarantee. If you don’t love it within 30 days, visit ShootItLoveItBuyIt.com and go through the “return your gun” process. Walther will provide the shipping label to have it sent back. Once received at Walther and inspected, they will issue a check for a full reimbursement of what the buyer paid for the PPQ. Including tax.

Second, a Try Before You Buy. At select dealers across the United States, which are listed on their website, you can take home a PPQ for 30 days with no money down. All you need to do is visit ShootItLoveItBuyIt.com and apply for a voucher. When you apply for a voucher, Walther will pre-authorize your card for $1000.00. This is not a charge, only to make sure you have a valid card. Once this happens, you will be emailed a voucher number. Take the voucher number to the closest participating dealer near you, pick out the model PPQ you want to try out, and give the dealer the voucher number. You will still need to fill out the standard 4473 background check paperwork. Once completed, you can take home the PPQ and shoot it as much as you like! If you love the PPQ, you will automatically be charged the dealers sales price 30 days from purchase. If you don’t love it, return the gun back to Walther through the ShootItLoveItBuyIt.com portal and your card will not be charged.

Shoot It. Love It. Buy It. Is open from Feb. 15, 2019June 30, 2019.

For all of the official rules and details, visit waltherarms.com, or check out Walther's series of videos that explain the promotion:

1. How It Works
2. 30-Day Money Back Guarantee

3. Try Before You Buy


M1 Carbine
M1 Carbine

Updating An M1 Carbine

Many M1 carbine owners would never consider such modifications to a wartime gun with significant provenance, those who have run-of-the-mill arsenal-rebuilt or commercial examples, and who are willing to experiment, are likely to find that the M1 carbine can provide service comparable to modern PDW-type platforms.

Editor’s Choice: BamBeds For Toyota Tacoma Trucks

Designed by a mechanical engineer, BamBeds is a multi-purpose sleeping and gear storage system for '05-present Toyota Tacoma short- and long-bed pickup trucks that lends the popular platform even greater utility for the hunter or camper.

In Memoriam: John Linebaugh—1955-2023

John Linebaugh, inventor of the .500 and .475 Linebaugh cartridges and custom pistolsmith, died March 19 at his home in Clark, Wyo. The road that led him to a permanent place in gunmaking history was far from a typical one.

Review: Rock Island Armory TM22

In 2021, Rock Island Armory shook things up in the defensive-pistol world when it launched the aluminum-based STK100, and in 2022 the company continues its commitment to “Total Metal” firearm construction with the TM22 rimfire rifle.

The Armed Citizen® March 27, 2023

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

New For 2023: Marlin Model 336 Classic

The first Marlin 336 introduced under Ruger's ownership will be the "Classic," and the model remains true to the original design, albeit with a few subtle updates.


Get the best of American Rifleman delivered to your inbox.