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Smith & Wesson opened its Performance Center in 1989 in order to create custom race guns, eventually expanding to a variety of guns ranging from hunting rifles to carry guns. What makes S&W Performance Center firearms unique is that although many of the firearms might contain special features that are typically found only in "one off" custom guns, the manufacturer produces them in large enough quantities to keep them affordable and available to everyone. Many Performance Center guns—like thePorted M&P Shield—originate from standard designs and are then customized and tuned for precision, while others are created from the ground up to include hand cutting and fitting. Overall, Smith & Wesson prides itself not only on its products but also its employees, with some of its workers being the third generation of their family to work for the company. Check out this segmentfrom a recent episode ofAmerican Rifleman TV to learn more about Smith & Wesson's Performance Center.
For the 24th year, NRA Media is pleased to announce the winners of the 2026 NRA Golden Bullseye Awards, highlighting new, innovative products offered by the firearm, ammunition, and optics industries.
When initially released in 1973, the Ruger Mini-14 quickly made a name for itself on the recreational-shooting market. Designed by L. James Sullivan and Bill Ruger, it combined the best attributes of the M1 Garand and the M1 carbine with a “rock-’n’-lock” detachable box magazine inspired by the M14.
Mec-Gar took its expertise in metal-formed magazines and applied the technology to one of the most ubiquitous designs on the market: Glock. Now you can have incredibly durable metal magazines for your 9 mm Luger-chambered Glock handgun, as all of Mec-Gar’s offerings are made using heat-treated carbon steel.
Weatherby's new Mark V Frontier and Dangerous Game Rifle (DRG) are ultra-reliable, accurate and devastatingly powerful rifles designed to go after the nastiest creatures on four legs the world has to offer.
One of several new additions to Safariland’s Impulse line of hearing-protection solutions, the Pro Impulse Bluetooth is a set of Bluetooth-enabled earmuffs that is equally easy on your ears and your pocketbook.