Top-End Custom 1911s Sell Fast

posted on August 26, 2011
ii2015_fs.jpg (3)

From our Go Figure Department comes word of record-setting sales in the most expensive custom pistols offered by legendary 1911 customizer Wilson Combat. “We’re back-ordered more than we’ve ever been,” founder Bill Wilson told the Insider. “It’s not our $2,000 guns that are selling, it’s our top-of-the-line $4,000 models like the Super Grade.”

It seems counter-intuitive that high-end custom handguns are in such high demand given the tempo of our economy, however, Wilson has a logical explanation. “Our customer base wants quality. Our typical customer might only buy one new gun a year, but when he does, he wants the very best,” the Arkansas-based entrepreneur said.

Bill added that the Wilson Combat custom line of AR rifles is also moving briskly. “We can’t keep up with those, either. It’s the same thing—our customer wants the best and is willing to pay for it.”

Fueling the desire to own high-quality guns might be caused by a demand for tangible investment instruments, which is pushing gold and silver to record highs. “People are scared,” Bill added. “They’ve seen their paper investments go to nothing while gold has risen. Guns are the same.”

Indeed, according to The S&A Digest—an investment newsletter—the stock of Sturm, Ruger & Co. (RGR) has out-paced gold for three-month, six-month, one-year, three-year and five-year periods. Ruger stock is up over 130 percent so far in 2011, a greater rise than gold itself.

High-grade guns like Wilson Combat custom 1911s and ARs hold their value just like precious metals, collectible art or vintage automobiles—stuff has value, paper does not.

Latest

Henry Repeating Arms New Original lever-action rifle right-side view silver engraving gun rifle carbine
Henry Repeating Arms New Original lever-action rifle right-side view silver engraving gun rifle carbine

Hand-Engraved, Silver-Plated New Original Henry Rifle Heads To Auction

There are few places in the country more impressive than The Cody Firearms Museum for history buffs and firearms enthusiasts, and Henry Repeating Arms, Baron Engraving and Davidson’s have created something special to support the facility.

Rifleman Report: Shall Not Be Infringed

As of this writing, the people of Ukraine are locked in a life-and-death struggle with the invading Russian military in the most significant warfare seen in Europe since World War II.

This Old Gun: U.S. Model Of 1842 Musket

By the latter part of the 1830s, most of the major powers finally let practicality overcome economy, realizing that it was time to switch their small arms over from flintlock to percussion. Britain and France were among the earliest, with the United States following suit in short order—the Americans fielding the handsome Model of 1842.

Preview: Brügger & Thomet Unigrip QD With Bipod Foldable

Externally configured as a standard vertical fore-grip, the B&T Unigrip QD With Bipod Foldable, as its name suggests, also features a throw-lever Picatinny-rail attachment clamp and more.

The Armed Citizen® May 23, 2022

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

2022 Rifle Of The Year: Ruger 10/22 Competition Rifle Left-Handed Model

Now in their 20th year, the Golden Bullseye Awards are chosen annually to recognize the firearm industry’s best new offerings. Here is this year’s winners as selected by the editors of “The World’s Oldest And Largest Firearm Authority.”

Interests



Get the best of American Rifleman delivered to your inbox.