Top-End Custom 1911s Sell Fast

posted on August 26, 2011
ii2015_fs.jpg (3)

From our Go Figure Department comes word of record-setting sales in the most expensive custom pistols offered by legendary 1911 customizer Wilson Combat. “We’re back-ordered more than we’ve ever been,” founder Bill Wilson told the Insider. “It’s not our $2,000 guns that are selling, it’s our top-of-the-line $4,000 models like the Super Grade.”

It seems counter-intuitive that high-end custom handguns are in such high demand given the tempo of our economy, however, Wilson has a logical explanation. “Our customer base wants quality. Our typical customer might only buy one new gun a year, but when he does, he wants the very best,” the Arkansas-based entrepreneur said.

Bill added that the Wilson Combat custom line of AR rifles is also moving briskly. “We can’t keep up with those, either. It’s the same thing—our customer wants the best and is willing to pay for it.”

Fueling the desire to own high-quality guns might be caused by a demand for tangible investment instruments, which is pushing gold and silver to record highs. “People are scared,” Bill added. “They’ve seen their paper investments go to nothing while gold has risen. Guns are the same.”

Indeed, according to The S&A Digest—an investment newsletter—the stock of Sturm, Ruger & Co. (RGR) has out-paced gold for three-month, six-month, one-year, three-year and five-year periods. Ruger stock is up over 130 percent so far in 2011, a greater rise than gold itself.

High-grade guns like Wilson Combat custom 1911s and ARs hold their value just like precious metals, collectible art or vintage automobiles—stuff has value, paper does not.

Latest

NEWQ&A
NEWQ&A

Rifleman Q&A: What Does 'MOA' Mean?

American Rifleman subscriber writes to Dope Bag questioning whether or not there is terminology crossover from aviation to the shooting sports.

The Ruger American Rifle: A Budget Friendly Bolt Action

Since its introduction a decade ago, the Ruger American rifle line has grown both in popularity as well as the number of models available.

SIG Sauer P238: The 1911 Inspired Micro .380 ACP Handgun

Since 2009, the SIG Sauer P238 has become a popular micro-compact, 1911-based .380 ACP chambered handgun for the concealed carry market.

Unexpected Longevity: Foreign Use of the M1 Garand

More than eight decades after its invention, the M1 Garand rifle continues to see use today fir both ceremonial and combat by foreign nations and militant groups across the globe.

The L42A1: A Sniper Rifle To Remember

For most of the 20th century, Lee-Enfield rifles were the backbone of the British army. The last British service Lee was the L42A1 sniping rifle. Built on the World War II No.4(T), the reliable and accurate L42A1 was retired in the early 1990s.

The Armed Citizen® July 30, 2021

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Subscribe to the NRA American Rifleman newsletter