Snapshot: Winchester’s Rimfire Rout

by
posted on February 5, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
rout.jpg

It seemed like a good idea at the time. When the Winchester Repeating Arms Co. rolled out its graceful, 10-shot semi-automatic Model 1903 rifle, it wasn’t entirely clear that the .22 Long Rifle would become the most dominant rimfire cartridge of all time. Back in 1903, smokeless powder was still a relatively new thing in commercial firearms, and Winchester was concerned that blackpowder .22 Long Rifle cartridges would be used in the Thomas Crossley Johnson-designed Model 1903.


To keep blackpowder .22s from gumming up the works in the blowback-operated, tubular-magazine-fed Model 1903,
Winchester decided to chamber the gun for a new rimfire cartridge, the .22 Winchester Automatic. It featured a proprietary case and an inside-lubricated 45-gr. bullet. When Winchester commissioned this piece of art to promote the then-brand-new Model 1903 and its brand-spanking-new cartridge, the company thought it had a winner on its hands.

But Winchester lost the battle—and the war—against the .22 Long Rifle. The company waved the white flag in 1933, and its Model 1903 became the Model 63—chambered in .22 Long Rifle. No factory guns for the .22 Winchester Automatic cartridge have been produced since the 1930s. And Winchester now makes billions of .22 Long Rifle cartridges every year, but no .22 Winchester Automatic. That said, Aguila Ammunition has done special runs of .22 Winchester Automatic for the more than 125,000 Model 1903s made.

Image courtesy WinfieldGalleries.com.

Latest

1860 Spencer Carbine 2
1860 Spencer Carbine 2

I Have This Old Gun: Model 1860 Spencer Carbine

One of the most revolutionary shoulder arms of the American Civil War, the Model 1860 Spencer carbine went from being an experimental design at the war's beginning to ultimately becoming the official issue arm of the U.S. Cavalry by war's end.

New For 2025: Tippmann Arms Integrally Suppressed M4-22s

In anticipation of the upcoming $0 NFA tax stamp enactment, Tippmann Arms is now offering integrally suppressed versions of its M4-22 design.

Favorite Firearms: A Winchester Model 54 Turns 100

Serving during World War I in 1918, my father completed two years in the Engineer Corps. In addition to his engineering duties, he and all the other soldiers had to carry and qualify with the Model 1903 Springfield rifle, since they were often on the front lines.

Winchester Ammunition Opens New Office In Missouri

Winchester Ammunition opened a new office in Clayton, Mo., which will accommodate much of the company's full-time administrative staff and is located several hours away from the Lake City Army Ammunition Plant.

Searching For The Perfect Single-Action Revolver

Bitten by the cowboy handgun bug early on—and influenced by no less an innovator than Elmer Keith—the author finds that, in the search for the ultimate single-action revolver, perfection is an elusive target.

The Armed Citizen® Dec. 15, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.