Snapshot: Winchester’s Rimfire Rout

by
posted on February 5, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
rout.jpg

It seemed like a good idea at the time. When the Winchester Repeating Arms Co. rolled out its graceful, 10-shot semi-automatic Model 1903 rifle, it wasn’t entirely clear that the .22 Long Rifle would become the most dominant rimfire cartridge of all time. Back in 1903, smokeless powder was still a relatively new thing in commercial firearms, and Winchester was concerned that blackpowder .22 Long Rifle cartridges would be used in the Thomas Crossley Johnson-designed Model 1903.


To keep blackpowder .22s from gumming up the works in the blowback-operated, tubular-magazine-fed Model 1903,
Winchester decided to chamber the gun for a new rimfire cartridge, the .22 Winchester Automatic. It featured a proprietary case and an inside-lubricated 45-gr. bullet. When Winchester commissioned this piece of art to promote the then-brand-new Model 1903 and its brand-spanking-new cartridge, the company thought it had a winner on its hands.

But Winchester lost the battle—and the war—against the .22 Long Rifle. The company waved the white flag in 1933, and its Model 1903 became the Model 63—chambered in .22 Long Rifle. No factory guns for the .22 Winchester Automatic cartridge have been produced since the 1930s. And Winchester now makes billions of .22 Long Rifle cartridges every year, but no .22 Winchester Automatic. That said, Aguila Ammunition has done special runs of .22 Winchester Automatic for the more than 125,000 Model 1903s made.

Image courtesy WinfieldGalleries.com.

Latest

Dead Air Rxd910ti Suppressor F
Dead Air Rxd910ti Suppressor F

"9 mm Optimized, But 10 mm Capable:" Dead Air's New RXD910Ti Suppressor

The new Dead Air RXD910Ti harnesses the technology of the patented Triskelion baffle system to make for a 9 mm-optimized silencer that is also capable for use with 10 mm pistol cartridges and more.

Revisiting A World War II Marine’s Story

Secretary of War Pete Hegseth, in his speech to 800 assembled generals, admirals and senior enlisted at Quantico, Va., on Sept. 30, 2025, quoted Eugene Sledge from his timeless classic With The Old Breed published in 1981.

Review: Leupold Rendezvous Soft Cases

Looking for something better than a cheap nylon bag, but don’t need it armored for air travel? Leupold has you covered.

Preview: Hiperfire Hipertrain

Hiperfire’s Hipertrain is a cast aluminum housing into which the AR-style trigger system, safety selectors and pistol grip of the user’s choice (none of which are included) can be installed to create a trigger demonstrator/dry-fire trainer

New For 2026: Kimber 2K11 Comp

Kimber increased its 2K11 product line with the addition of two models with single-port compensators.

AR-15 vs. Bullpup Rifles: Which One Is Right For You?

Though bullpup-style rifle designs have become popular elsewhere in the world, they aren't nearly as popular with the American shooting public as the ubiquitous AR-15.

Interests



Get the best of American Rifleman delivered to your inbox.