Primary Arms Optics Expands Into State-Of-The-Art Facility

by
posted on April 14, 2022
Primary Arms company logo red circle black letters font bold

Primary Arms Optics has completed its move to a new 50,000-square-foot facility, located near the company’s Houston-based headquarters. The new plant is another milestone for the growing optics brand and further expansion of its technological and logistical operations.

It will be maintained separate from Primary Arms’ retail operation to provide support for expanded engineering and quality-control staff to maintain the company’s standard of quality and continue the innovation that’s driven the firm’s growth. The building features a state-of-the-art clean room, which enables Primary Arms Optics to pursue a variety of project it couldn’t undertake in its own facility before. Additional warehouse space will also allow the company to maintain fast shipping speeds for its optics line.

“This move is a defining development for our company,” says Marshall Lerner, founder and CEO of Primary Arms. “With the new facility, Primary Arms Optics will now be able to undertake advanced manufacturing projects that were just not possible in the old facility, while expanding support for our growing dealer network both in the U.S. and internationally.”

Primary Arms Optics was founded in 2008 and specializes in tactical optics. Its line includes riflescopes, prism scopes, red-dot sights, optic mounts and accessories.

The company’s Advanced Combined Sighting System (ACSS), for example, is a high-performance reticle solution that addresses the challenges of modern marksmanship by distilling complex mathematics into intuitive holdovers that enhance speed and precision. Its Vulcan version, which provides intuitive feedback to get a shooter on target, recently received a utility patent. Other models feature bullet drop compensation, auto-ranging stadia lines, wind holds, moving-target leads and more.

The firm is part of Primary Arms, a firearm, accessories and parts retailer that offers online purchases and operates a showroom in Houston, Texas, at 3219 S Sam Houston Pkwy E, #100.

Latest

academy sports + outdoors logo bass pro shops cabelas store front building
academy sports + outdoors logo bass pro shops cabelas store front building

Academy, Bass Pro Announce Expansions

Two of the largest outdoor retailers, Academy Sports + Outdoors and Bass Pro Shops announced east- and west-coast expansion.

Preview: Galco COP 3 Slot Holster

Designed for those who enjoy outside-the-waistband carry with a traditional pancake-style holster, Galco offers its COP 3 Slot made of premium cowhide that fits belts up to 1¾" wide.

Rifleman Report: Industrial Innovations

Just when it seems the firearm industry has exhausted itself by way of striving to keep up with demand for existing models, it’s a pleasant surprise to learn that, behind the scenes, engineers and marketing folks have been working on new offerings that have either been created from whole cloth, are significantly revised or are unfamiliar to the American market.

Preview: TactaLoad Flash-5 Gunstock

TactaLoad developed a buttstock for Mossberg and Remington pump-action shotguns in 12 gauge that allows fast access to additional rounds stored in its internal cavity.

Loading Bench: The Berger Juggernaut At 1,000 Yards

Although frequently used in 1,000-yard engagements, the .308 Winchester is often regarded as a “900-yard cartridge.” It gets this reputation because most bullets fired from .308 Win. rifles fall below the speed of sound slightly before they reach 1,000 yards.

2022 Ammunition Product Of The Year: Hornady Subsonic

American Rifleman is pleased to announce the 2022 Ammunition Product Of The Year Award goes to Hornady.

Interests



Get the best of American Rifleman delivered to your inbox.