Fear & Loading: “Stockpilers” Account for 44 Percent of Ammo Sales

by
posted on May 28, 2019
ammo.jpg

Results from a recently released Southwick Associates survey indicate “stockpilers”—those who set aside 1/5th of whatever they buy for future use—accounted for 44 percent of all ammunition purchases in the past five years. Primary reasons cited by respondents for the accumulation include uncertainty in future supplies (69%), concerns about changes in the political climate (64%), money savings (57%), swings in economic conditions/income (54%) and time savings (39%). 

The report found avid shooters and hunters average around $400 annually on ammunition. Sixty-five percent invest less than $300 each year and only 15 percent of those surveyed reported spending more than $600 every 12-months.

The Southwick Associates effort digs into changes into buying habits, further dissecting the decline in ammunition sales—a slowdown the firm’s press release explains is largely caused by “… a firearm friendly White House and U.S. Senate … .” It found that, in the past three years, 24 percent of ammo purchasers are now spending less, 38 percent about the same and 33 percent more. 

Those results would allude to an overall sales increase, were it not for the fact that those who reduced their annual purchases did so by 38 percent, outpacing those who reported increased buys—whose volume of orders rose by a more modest 23 percent—by 15 percent. “Combined, the net effect of the two groups translates into a roughly 2 percent decline in overall retail ammunition sales,” according to the report. 

“Concerns about future availability drove many consumers to buy greater supplies of ammunition than normal,” said Nancy Bacon, vice president of Southwick Associates. “It is our opinion that, once excess ammunition supplies are shot, we’ll see a lift in sales and a return to normal, stable buying patterns—barring any new political shocks.”

Latest

Defend The 2Nd F
Defend The 2Nd F

I Defend The 2nd: Ronnie Barrett

For more than 150 years, the NRA has been at the forefront of the battle to preserve, protect and defend the Second Amendment. Today, we need your help to ensure that our great association continues to thrive.

Handloads: Shooting .45 ACP On The Cheap

The increasing cost of components has put an emphasis on handloading to achieve the most bang for your buck. Paying attention to the cost of reloading components will compound the savings when you shoot a lot.   

USSOCOM Selects Speer Gold Dot G2 As Duty Load

Speer Ammo is now supplying the United States Special Operations Command, having been awarded a three-year contract to produce up to 8.5 million rounds of its Speer Gold Dot G2 147-grain 9 mm Luger load for special forces use.

Success In Texas At NRA Inaugural Women’s Leadership Forum

Beretta USA and the National Rifle Association (NRA) have announced the remarkable success of the Beretta 92XI American Combat Series auction held at the 2024 NRA Inaugural Women’s Leadership Forum Gala & Auction in Dallas, Texas.

I Have This Old Gun: Winchester Model 90

When Colt introduced its Lightning slide-action repeating rifle, Winchester called upon John and Matthew Browning to create a slide-action rifle that would be superior to the Colt product. The Browning brothers succeeded, designing the Winchester Model 90.

The Armed Citizen® June 24, 2024

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.