Benelli Introduces the Ethos

by
posted on December 18, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
benelli_ethos_launch_f.jpg

Bird hunters and target shooters alike will have the opportunity to get their hands on the next generation of Benelli shotguns in 2014, thanks to the impending introduction and release of the company's new Ethos model.

The Ethos is comprised of some of Benelli's most successful innovations, both old and new. Naturally, the shotgun is centered around the company's famous Inertia Driven operating system. The carrier has been redesigned, making shells easier to load, and an enlarged bolt release makes for simpler and faster operation. The cartridge drop lever has been likewise changed, making the shotgun easier to handle and operate-even for a shooter in gloves. A newly patented Easy Locking System in the bolt body is designed to ensure that the rotating bold head locks up, and the Ethos' system is designed to cycle even the lightest of shotgun loads-right on down to 7/8 ozs. And all that's just scratching the surface of this potential game-changer.

The name, meanwhile, is representative of the craftsmanship that Benelli puts into its firearms. Ethos means "character," and has long been used to describe the guiding beliefs or ideals that characterize a community, nation or ideology. The Benelli brand has long prided itself on credibility, respect, integrity and merit-and the company views its new shotgun as the culmination of its own guiding ethos.

More coverage of the shotgun is on the way, and you won't have to wait long. We can tell you that American Rifleman Editor-in-Chief Mark Keefe had the opportunity to put the Ethos to the test last May on a trip to Africa. All told, the group of invited gun writers fired more than 15,000 rounds during their stay-and experienced no  malfunctions.

Ethos Features Include:

• Easy loading

• Larger bolt release

• Easy access cartridge drop lever

• Newly patented easy locking system

• Patented anti-seize magazine cap

• Wider range of LOP adjustment

• Interchangeable carbon fiber rib

• Interchangeable fiber optic sights

• Combines form and function for improved ergonomics

• Ability to cycle the lightest loads

• Patented recoil system provides greater recoil reduction

Benelli will officially launch the Ethos in Las Vegas, Nev., at SHOT Show 2014.

For more information, stay tuned to AmericanRifleman.org. Video coverage and a complete review of the Ethos will be published soon.

Latest

Concealedcarry 1
Concealedcarry 1

Surprising Concealed Carry Statistics

A survey conducted by the Crime Prevention Research Center studied how many likely voters regularly carry concealed handguns, and the results defy expectations.

I Have This Old Gun: Universal Model 1000 Carbine

To meet the domestic demand for M1 carbines while the original guns were still in government service, several manufacturers emerged, and one of them was Universal Firearms of Florida.

FN Browning Group to Acquire Accuracy International

Accuracy International will join a roster of companies that includes FN America, FN Herstal, Browning firearms and Winchester firearms—among others—in FN Browning Group’s Defense & Security and Hunting & Sports Shooting divisions.

The CZ 75 Legend: Rebirth of an Icon

If you make a short list of the most influential handgun designs of the 20th century, the CZ 75 would make the cut. A half century since its introduction, CZ is honoring that legendary status with the CZ 75 Legend.

39 New Rifles for 2026

Today's new rifles run the gamut from the latest and greatest packed with the most up-to-date features money can buy to retro-inspired models that give us a glimpse of the way things used to be if you wanted to send a bullet "over there somewhere."

The Armed Citizen® June 1, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.