Benelli Introduces the Ethos

by
posted on December 18, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
benelli_ethos_launch_f.jpg

Bird hunters and target shooters alike will have the opportunity to get their hands on the next generation of Benelli shotguns in 2014, thanks to the impending introduction and release of the company's new Ethos model.

The Ethos is comprised of some of Benelli's most successful innovations, both old and new. Naturally, the shotgun is centered around the company's famous Inertia Driven operating system. The carrier has been redesigned, making shells easier to load, and an enlarged bolt release makes for simpler and faster operation. The cartridge drop lever has been likewise changed, making the shotgun easier to handle and operate-even for a shooter in gloves. A newly patented Easy Locking System in the bolt body is designed to ensure that the rotating bold head locks up, and the Ethos' system is designed to cycle even the lightest of shotgun loads-right on down to 7/8 ozs. And all that's just scratching the surface of this potential game-changer.

The name, meanwhile, is representative of the craftsmanship that Benelli puts into its firearms. Ethos means "character," and has long been used to describe the guiding beliefs or ideals that characterize a community, nation or ideology. The Benelli brand has long prided itself on credibility, respect, integrity and merit-and the company views its new shotgun as the culmination of its own guiding ethos.

More coverage of the shotgun is on the way, and you won't have to wait long. We can tell you that American Rifleman Editor-in-Chief Mark Keefe had the opportunity to put the Ethos to the test last May on a trip to Africa. All told, the group of invited gun writers fired more than 15,000 rounds during their stay-and experienced no  malfunctions.

Ethos Features Include:

• Easy loading

• Larger bolt release

• Easy access cartridge drop lever

• Newly patented easy locking system

• Patented anti-seize magazine cap

• Wider range of LOP adjustment

• Interchangeable carbon fiber rib

• Interchangeable fiber optic sights

• Combines form and function for improved ergonomics

• Ability to cycle the lightest loads

• Patented recoil system provides greater recoil reduction

Benelli will officially launch the Ethos in Las Vegas, Nev., at SHOT Show 2014.

For more information, stay tuned to AmericanRifleman.org. Video coverage and a complete review of the Ethos will be published soon.

Latest

Yhm Victra 12 Suppressor Review 1
Yhm Victra 12 Suppressor Review 1

Review: Yankee Hill Machine Victra-12 Shotgun Suppressor

Yankee Hill Machine has recently released its Victra-12 shotgun suppressor, which promises to quiet the report of a 12-gauge shotgun while adding less weight than ever before.

A Clear Advantage: The Shield Sights OSMx Competition Red-Dot

Based on its OMSsc red-dot optic introduced last year, Shield Sights has launched the larger, competition-oriented OSMx red-dot for 2026.

Gun of the Week: Taurus 66 Combat Revolver

Taurus USA recently expanded its revolver line with the 66 Combat, a larger, all-steel revolver chambered for the .357 Magnum cartridge. Watch our "Gun of the Week" video to see the 66 Combat in use on the range.

The Armed Citizen® March 6, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Armed Citizens Outperform the Police in Stopping Mass Murderers

A recent crime study indicates that armed citizens are better at stopping mass killers than the police.

Building A Legacy: One Hunter's Journey Toward a 338 ARC Bolt-Action

Hornady's 338 ARC cartridge was designed to pack plenty of subsonic power into an AR-sized platform. But how does it perform if you're looking to build something a bit more traditional?

Interests



Get the best of American Rifleman delivered to your inbox.