Benelli Introduces the Ethos

by
posted on December 18, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
benelli_ethos_launch_f.jpg

Bird hunters and target shooters alike will have the opportunity to get their hands on the next generation of Benelli shotguns in 2014, thanks to the impending introduction and release of the company's new Ethos model.

The Ethos is comprised of some of Benelli's most successful innovations, both old and new. Naturally, the shotgun is centered around the company's famous Inertia Driven operating system. The carrier has been redesigned, making shells easier to load, and an enlarged bolt release makes for simpler and faster operation. The cartridge drop lever has been likewise changed, making the shotgun easier to handle and operate-even for a shooter in gloves. A newly patented Easy Locking System in the bolt body is designed to ensure that the rotating bold head locks up, and the Ethos' system is designed to cycle even the lightest of shotgun loads-right on down to 7/8 ozs. And all that's just scratching the surface of this potential game-changer.

The name, meanwhile, is representative of the craftsmanship that Benelli puts into its firearms. Ethos means "character," and has long been used to describe the guiding beliefs or ideals that characterize a community, nation or ideology. The Benelli brand has long prided itself on credibility, respect, integrity and merit-and the company views its new shotgun as the culmination of its own guiding ethos.

More coverage of the shotgun is on the way, and you won't have to wait long. We can tell you that American Rifleman Editor-in-Chief Mark Keefe had the opportunity to put the Ethos to the test last May on a trip to Africa. All told, the group of invited gun writers fired more than 15,000 rounds during their stay-and experienced no  malfunctions.

Ethos Features Include:

• Easy loading

• Larger bolt release

• Easy access cartridge drop lever

• Newly patented easy locking system

• Patented anti-seize magazine cap

• Wider range of LOP adjustment

• Interchangeable carbon fiber rib

• Interchangeable fiber optic sights

• Combines form and function for improved ergonomics

• Ability to cycle the lightest loads

• Patented recoil system provides greater recoil reduction

Benelli will officially launch the Ethos in Las Vegas, Nev., at SHOT Show 2014.

For more information, stay tuned to AmericanRifleman.org. Video coverage and a complete review of the Ethos will be published soon.

Latest

Springfield Armory SA-35 4"
Springfield Armory SA-35 4"

Review: Springfield Armory SA-35 4"

Springfield Armory has made its SA-35 High Power clone even more appealing to those interested in a compact, concealed-carry pistol with a new 4-inch barreled version of its SA-35.

Legacy Sports International Expands Howa Bolt-Action Rifle Lineup

Japanese-made Howa M1500 rifles continue to be some of the best value-for-the-money bolt-actions on the market, and for 2026, the company is adding two new models, along with a new chambering.

The Armed Citizen® Aug. 17, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Skills Check: The Tabula Rasa Method

Too many shooters step onto the range carrying the emotional residue of every missed shot, every bad stage and every ugly drill from the last six months like a tactical backpack full of disappointment. The Tabula Rasa method is designed to change that relationship.

Canadian Law Enforcement Agencies Select Federal Ammunition

Federal Ammunition will supply the Canadian Department of National Defense and the Royal Canadian Mounted Police with rifle and shotgun ammunition, respectively.

Shooting Surplus: Finding Affordable Mil-Surp Ammo in 2026

Today, the market for mil-surp ammo is vastly different than it was even just a few years ago. If you're a military-surplus collector and shooter, what should you look for in 2026? Here's our guide.

Interests



Get the best of American Rifleman delivered to your inbox.