Benelli Introduces the Ethos

by
posted on December 18, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
benelli_ethos_launch_f.jpg

Bird hunters and target shooters alike will have the opportunity to get their hands on the next generation of Benelli shotguns in 2014, thanks to the impending introduction and release of the company's new Ethos model.

The Ethos is comprised of some of Benelli's most successful innovations, both old and new. Naturally, the shotgun is centered around the company's famous Inertia Driven operating system. The carrier has been redesigned, making shells easier to load, and an enlarged bolt release makes for simpler and faster operation. The cartridge drop lever has been likewise changed, making the shotgun easier to handle and operate-even for a shooter in gloves. A newly patented Easy Locking System in the bolt body is designed to ensure that the rotating bold head locks up, and the Ethos' system is designed to cycle even the lightest of shotgun loads-right on down to 7/8 ozs. And all that's just scratching the surface of this potential game-changer.

The name, meanwhile, is representative of the craftsmanship that Benelli puts into its firearms. Ethos means "character," and has long been used to describe the guiding beliefs or ideals that characterize a community, nation or ideology. The Benelli brand has long prided itself on credibility, respect, integrity and merit-and the company views its new shotgun as the culmination of its own guiding ethos.

More coverage of the shotgun is on the way, and you won't have to wait long. We can tell you that American Rifleman Editor-in-Chief Mark Keefe had the opportunity to put the Ethos to the test last May on a trip to Africa. All told, the group of invited gun writers fired more than 15,000 rounds during their stay-and experienced no  malfunctions.

Ethos Features Include:

• Easy loading

• Larger bolt release

• Easy access cartridge drop lever

• Newly patented easy locking system

• Patented anti-seize magazine cap

• Wider range of LOP adjustment

• Interchangeable carbon fiber rib

• Interchangeable fiber optic sights

• Combines form and function for improved ergonomics

• Ability to cycle the lightest loads

• Patented recoil system provides greater recoil reduction

Benelli will officially launch the Ethos in Las Vegas, Nev., at SHOT Show 2014.

For more information, stay tuned to AmericanRifleman.org. Video coverage and a complete review of the Ethos will be published soon.

Latest

Taurus RPC
Taurus RPC

Review: Taurus RPC

Taurus’s RPC brings a large-format pistol to the company’s lineup of revolvers and affordable semi-automatic pistols.

Old Meets New: The Springfield Armory Kuna Tri-Lug and .40 S&W Models

The iconic tri-lug muzzle of the H&K MP5 is now available on the Springfield Armory Kuna, allowing it to more closely match the original HS Produkt design while also allowing for easy mounting of suppressors.

The Armed Citizen® Sept. 7, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Review: High Desert Cartridge Company Ammunition

Ammunition brands like High Desert Cartridge may not be as well-known as larger makers, but they can still offer excellent bang for your buck.

Beretta Introduces Shotgun-Based Turret System for Drone Defense

Beretta Defense Technologies has introduced the LIVET Remote Controlled Weapon Station, an AI-driven turret system that can bring eight Benelli M4 Drone Guardian shotguns accurately to bear on incoming unfriendly drones.

Competition Ready: Winchester's New Super Match Ammunition

Winchester Ammunition has answered the call of competitive shooters with its new Super Match lineup, comprised of cartridges tailored to perform in a variety of events.

Interests



Get the best of American Rifleman delivered to your inbox.