Benelli Introduces the Ethos

by
posted on December 18, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
benelli_ethos_launch_f.jpg

Bird hunters and target shooters alike will have the opportunity to get their hands on the next generation of Benelli shotguns in 2014, thanks to the impending introduction and release of the company's new Ethos model.

The Ethos is comprised of some of Benelli's most successful innovations, both old and new. Naturally, the shotgun is centered around the company's famous Inertia Driven operating system. The carrier has been redesigned, making shells easier to load, and an enlarged bolt release makes for simpler and faster operation. The cartridge drop lever has been likewise changed, making the shotgun easier to handle and operate-even for a shooter in gloves. A newly patented Easy Locking System in the bolt body is designed to ensure that the rotating bold head locks up, and the Ethos' system is designed to cycle even the lightest of shotgun loads-right on down to 7/8 ozs. And all that's just scratching the surface of this potential game-changer.

The name, meanwhile, is representative of the craftsmanship that Benelli puts into its firearms. Ethos means "character," and has long been used to describe the guiding beliefs or ideals that characterize a community, nation or ideology. The Benelli brand has long prided itself on credibility, respect, integrity and merit-and the company views its new shotgun as the culmination of its own guiding ethos.

More coverage of the shotgun is on the way, and you won't have to wait long. We can tell you that American Rifleman Editor-in-Chief Mark Keefe had the opportunity to put the Ethos to the test last May on a trip to Africa. All told, the group of invited gun writers fired more than 15,000 rounds during their stay-and experienced no  malfunctions.

Ethos Features Include:

• Easy loading

• Larger bolt release

• Easy access cartridge drop lever

• Newly patented easy locking system

• Patented anti-seize magazine cap

• Wider range of LOP adjustment

• Interchangeable carbon fiber rib

• Interchangeable fiber optic sights

• Combines form and function for improved ergonomics

• Ability to cycle the lightest loads

• Patented recoil system provides greater recoil reduction

Benelli will officially launch the Ethos in Las Vegas, Nev., at SHOT Show 2014.

For more information, stay tuned to AmericanRifleman.org. Video coverage and a complete review of the Ethos will be published soon.

Latest

Belt1 1911 Timer
Belt1 1911 Timer

Tactical Belts For The Rest Of Us

Most shooters don’t need a "war belt." While enthusiasts like the idea of preparing for every contingency, the vast majority of us need a reliable platform for a range session, a training class or a local club match.

18 New Shotguns for 2026

Among today's firearm platforms, the shotgun remains one of the most time-tested, but that doesn't mean there isn't room for improvement. Today's new crop of shotguns runs the gamut, giving modern shotgunners new options in nearly every conceivable category.

Derya Arms RAN Series: A New Take on the Lever-Action

Derya Arms' latest entry in the lever-action market, the RAN series of rifles and pistols, seeks to “reimagine” the modern lever gun.

Gun of the Week: Robinson Armament XCR-L

One man, Alex Robinson, took it upon himself to address what he saw as several shortcomings in the AR-15 design. He consulted with special forces operators and asked what they wanted in a rifle platform. The result was the Robinson Armament XCR.

Maryland Bans Glocks and the NRA Responds

Legislation recently signed into law by Maryland Gov. Wes Moore essentially bans nearly every Glock and Glock-style pistol on the market from being sold within the state.

The Armed Citizen® May 29, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.