Bushnell Outdoor Products and MidOcean Partners announced that Bushnell has been acquired by ATK of Arlington, Va. The acquisition should be complete by the third or fourth quarter of ATK's fiscal year 2014.
"I am very proud of what the Bushnell team has accomplished during our time with MidOcean Partners. The passion we have for our brands, products and the enthusiasts we serve has allowed us to build one of the strongest consumer products portfolios in the outdoor industry. The opportunity to join ATK will give us the chance to take that passionate pursuit to the next level," said Bushnell Outdoor Products president and CEO Blake Lipham.
Bushnell will be integrated into ATK's Sporting Group, complimenting a portfolio that includes BLACKHAWK!, Alliant Powder, RCBS, Champion, Gunslick Pro, Outers and Weaver.
"The Bushnell acquisition is consistent with ATK's focus on establishing leadership positions in our core markets," said ATK president and CEO Mark DeYoung. "This acquisition will broaden our existing capabilities in the commercial shooting sports and expand our portfolio of branded shooting sports products. In addition, this transaction will allow the company to effectively enter new sporting markets in golf, snow skiing and camping. ATK will leverage Bushnell's strong sourcing, marketing, branding and distribution capabilities and capitalize on Bushnell's track record of successfully integrating acquisitions and delivering profitable growth."
For more information, visit ATK.com.
