Bass Pro Shops Founder Donates 1 Million Face Masks

by
posted on April 30, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
bass-pro-cabelas-small.jpg

Johnny Morris, founder of nationwide retailer Bass Pro Shops that acquired Cabela’s in 2016, is personally donating one million FDA-approved ASTM Level 1 Procedure Face Masks to healthcare workers and first responders working on the front lines of the COVID-19 crisis across the United States. The donation comes as supplies for personal protective equipment are in high demand and short supply in the wake of the COVID-19 pandemic.

“We are extremely grateful to our nation’s healthcare workers serving on the frontlines of this unprecedented global health crisis,” Morris said. “These heroic men and women continue to dedicate their lives to save the loved ones of others, and we are all honored to support them on behalf of everyone at Bass Pro Shops and Cabela’s, and the communities we serve.”

Convoy of Hope is utilizing its national network of partners and volunteers to identify appropriate local hospitals and medical facilities, and help distribute the masks based on area needs and demands. The donation will provide thousands of hard-to-find masks to every local community with a Bass Pro Shops or Cabela’s store, boat center, distribution center, and White River Marine Group manufacturing facility—more than 200 communities in total. Each will receive thousands of face masks for area healthcare providers.

“The generosity of Johnny Morris will make a significant impact in the battle against coronavirus across North America,” said Jeff Nene, national spokesperson for Convoy of Hope. “At a time when our healthcare workers are being pushed to the limit physically and emotionally, we’re grateful for partners like Johnny and his incredible team of Outfitters who continue to place a priority on giving back and helping our medical professionals safely perform their live-saving duties.”

The logistics of the donation have been in the works since in the onset of the crisis. Morris worked with Bass Pro Shops partner Rusty Sellars, CEO of True Timber, to source the masks through his apparel and fabric suppliers.

Latest

Kimber 1911 Ds Warrior F
Kimber 1911 Ds Warrior F

The 1911 DS Warrior: Kimber's Budget-Priced Double-Stack

With its new 1911 DS Warrior, Kimber is offering a more affordably priced option to handgun enthusiasts looking for a do-it-all double-stack that still retains key 1911 features.

Deciphering (Mostly Nonsensical) Cartridge Nomenclature

If you’re perplexed by the naming practices used by our wildcatting forefathers and cartridge makers but are still curious about what they mean, read on.

The Armed Citizen® Jan. 19, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

"9 mm Optimized, But 10 mm Capable:" Dead Air's New RXD910Ti Suppressor

The new Dead Air RXD910Ti harnesses the technology of the patented Triskelion baffle system to make for a 9 mm-optimized silencer that is also capable for use with 10 mm pistol cartridges and more.

Revisiting A World War II Marine’s Story

Secretary of War Pete Hegseth, in his speech to 800 assembled generals, admirals and senior enlisted at Quantico, Va., on Sept. 30, 2025, quoted Eugene Sledge from his timeless classic With The Old Breed published in 1981.

Review: Leupold Rendezvous Soft Cases

Looking for something better than a cheap nylon bag, but don’t need it armored for air travel? Leupold has you covered.

Interests



Get the best of American Rifleman delivered to your inbox.