Bass Pro Shops Founder Donates 1 Million Face Masks

by
posted on April 30, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
bass-pro-cabelas-small.jpg

Johnny Morris, founder of nationwide retailer Bass Pro Shops that acquired Cabela’s in 2016, is personally donating one million FDA-approved ASTM Level 1 Procedure Face Masks to healthcare workers and first responders working on the front lines of the COVID-19 crisis across the United States. The donation comes as supplies for personal protective equipment are in high demand and short supply in the wake of the COVID-19 pandemic.

“We are extremely grateful to our nation’s healthcare workers serving on the frontlines of this unprecedented global health crisis,” Morris said. “These heroic men and women continue to dedicate their lives to save the loved ones of others, and we are all honored to support them on behalf of everyone at Bass Pro Shops and Cabela’s, and the communities we serve.”

Convoy of Hope is utilizing its national network of partners and volunteers to identify appropriate local hospitals and medical facilities, and help distribute the masks based on area needs and demands. The donation will provide thousands of hard-to-find masks to every local community with a Bass Pro Shops or Cabela’s store, boat center, distribution center, and White River Marine Group manufacturing facility—more than 200 communities in total. Each will receive thousands of face masks for area healthcare providers.

“The generosity of Johnny Morris will make a significant impact in the battle against coronavirus across North America,” said Jeff Nene, national spokesperson for Convoy of Hope. “At a time when our healthcare workers are being pushed to the limit physically and emotionally, we’re grateful for partners like Johnny and his incredible team of Outfitters who continue to place a priority on giving back and helping our medical professionals safely perform their live-saving duties.”

The logistics of the donation have been in the works since in the onset of the crisis. Morris worked with Bass Pro Shops partner Rusty Sellars, CEO of True Timber, to source the masks through his apparel and fabric suppliers.

Latest

First Time Shooting Experience F
First Time Shooting Experience F

Creating the Ideal First-Time Shooting Experience

That first time behind a trigger can shape a newcomer’s attitude towards firearms. Here are five ways to make the experience a success.

Henry Repeating Arms Founder & CEO Honored as Law Enforcement Supporter of the Year

Henry Repeating Arms founder and CEO Anthony Imperato has been named Law Enforcement Supporter of the Year by New York State Fraternal Order of Police Memorial Lodge 100.

New For 2026: TriStar Arms APOC Pro

The new APOC Pro takes the original TriStar Arms APOC pistol design introduced in 2025 and makes it optics- and suppressor-ready.

With its FPC, the Folding Pistol-caliber Carbine, Smith & Wesson entered the PCC market in a big way.

7 New Over-Under Shotguns for 2026

Ever since the development of the iconic Browning Superposed shotgun in the early 1930s, the concept of an over-under shotgun has remained popular not just with American shooters but shotgunners the world over.

DOJ Sues Denver Over Unconstitutional Bans

The Department of Justice (DOJ) has filed suit against the city of Denver, Colo., for banning “certain constitutionally protected semi-automatic rifles."

Interests



Get the best of American Rifleman delivered to your inbox.