First Look: Federal Premium Punch

by
posted on January 29, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
federal-premium-punch-handgun-ammunition-new-products-shotshow2020.jpg
All-new for 2020, Federal Premium offers Punch handgun ammunition specifically designed for effective use in today's concealed-carry guns. The new Punch line will be available in five load options: .380 ACP, .38 Spl., 9 mm Luger, .40 S&W and .45 ACP.  

“Things to consider such as function, reliable ignition, barrier performance, terminal performance, ballistics and other considerations are a lot to digest for most people. What some consumers really need to know is it will function in their gun, every time, and that it will be effective stopping a threat as quickly as possible. Punch is our easy answer for them,” said Federal Premium’s Chris Laack.

Building off of a need for reliable, accurate and terminally effective ammunition, Federal pulls no stops with delivering its new Punch. Cases will come nickel-finished to enhance lubricity and ensure reliable feeding in modern concealed-carry handguns. Additionally, the use of specifically-formulated powders in conjunction with sealed cases and sensitive, yet safe primers will increase effectiveness when time matters most.

What makes the Punch lineup particularly unique is that it isn't a derivative of Federal Premium's law-enforcement lineup of ammunition. Traditionally, the company's collection of self-defense rounds, such as Hydra-Shok and HST, were offshoots of ammunition developed specifically for law-enforcement use. Because Federal Premium Punch was developed from the start as a consumer ammunition lineup, the bullets aren't overbuilt to meet the additional penetration needs required by police performance protocols. Instead, Federal Premium Punch is purpose-built for close-range encounters through heavy clothing, which typifies the kind of defensive scenarios in which most armed citizens will find themselves.

To learn more about Federal Premium and its expansive line of modern ammunition, visit federalpremium.com.

Latest

target with holes
target with holes

Resisting the Temptation of "Good Enough" for Firearm Performance

No matter what firearm you're using for whatever purpose, even if it's simply a trip to the range, always resist the temptation to accept “good enough” if there is the possibility of better performance.

Armed Citizens Stop a Lot More Criminals Than Most in the Media Will Admit

Since January 2025, the Crime Prevention Research Center has documented 16 defensive gun uses in which police say armed citizens stopped mass public killings.

Federal & Mossberg Collaborate on Autonomous Airborne Drone Defense

Federal and Mossberg are working with Palladyne AI in the creation of SwarmShot, a kinetic defense system that employs swarms of armed drones to shield troops from unmanned aircraft system threats.

Cold Performance: How to Prepare for the Uncertainty of Self-Defense

Defensive gun use is defined by uncertainty. You don’t know when it will happen, how far away the threat will be, how many threats you will face or what position you will be in when it begins.

Derya Goes Silent: The OBone Suppressor

In 2025, Turkish manufacturer Derya Arms opened a new facility in Florida, enabling the company to produce a number of new products domestically, such as its new OBone suppressor.

The Armed Citizen® Oct. 26, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.