Three Hundred Words: Winchester's Horse and Rider

posted on January 18, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
winhorseandrider.jpg

Somewhere along the Bow River near Banff, Phillip Goodwin sat with a sketchbook on his lap, trying to capture the ethereality of the mountain scenery. He’d been successfully painting wildlife scenes for years already but had never actually painted them in the outdoors. He was in the Canadian Rockies at the invitation of his friend Carl Rungius, a German who’d fallen in love with the North American West. Carl gave Philip the sage advice of an experienced outdoorsman: “As sure as you bring your paintbrush, bring your rifle, you’re bound to run into game on the day you don’t. “

Philip had forgotten his rifle. But that didn’t occur to him until he saw the Grizzly come up from the river some 40 feet from him. They both stood at the same time. A short staring contest ensued before both turned tail and ran in opposite directions. The fortunate ending to this surprise meeting influenced a later series of paintings by Philip revolving around unexpected predicaments, several involving bears.

Just a few short years later, the world went to war, an unexpected predicament of the likes that humanity had never seen, that brought the modern technological marvels of trench warfare, tanks, mustard gas, machine guns, airplanes, minefields, and shell shock. When it ended and 4 million doughboys began flooding home, America was suffering from fatigue and ready to turn back inward to find the good within itself.

The Winchester Repeating Arms Company, which made the arms for the Allied armies that won the war, was also ready to refocus. In 1919, they sought after and found the perfect symbol of a hopeful and resilient American spirit in Philip Goodwin. His painting of the horse and rider, cradling a Winchester rifle, has lasted as the Winchester (and American) symbol ever since.

Latest

W3645 AFF 8419+
W3645 AFF 8419+

The Armed Citizen® Aug. 7, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Gun of the Week: Zev Technologies x Magpul FDP-C

One of the most anticipated firearm releases of 2026 was the Zev Technologies FDP, a folding pistol-caliber design that the company produced in conjunction with Magpul Industries.

Review: Taurus 22TUC

Taurus USA's 22TUC is a little, polymer-framed .22 pocket pistol with a tip-up barrel design that, unlike many of the company's guns, is made entirely in the United States.

Korea Coast Guard Increases KelTec KSG Tactical Shotgun Inventory

KelTec recently announced that the Korea Coast Guard has ordered more KSG shotguns to join those already in service aboard the branch's patrol vessel fleet.

Rifleman Review: Mossberg 990 Aftershock

In 2025, Mossberg added to the non-NFA, shotshell-firing firearm category with its 990 Aftershock, which uses a semi-automatic operating mechanism while still maintaining a compact form factor.

Next-Gen Micro Red-Dot: The Steiner MPS 2.0

Steiner Optics has introduced the next-generation version of its Micro Pistol Sight, a red-dot optic that first hit the market in 2021.

Interests



Get the best of American Rifleman delivered to your inbox.