"Winchester is a brand at the very core of the shooting sports and hunting heritage and it's humbling to know we have helped write history," said Brett Flaugher, vice president of marketing, sales and strategy. "With so many reputable companies in this industry today, we are fortunate to have such a rich legacy that we can share with our customers, our families and those who appreciate our contributions. Our brand is built on integrity, hard work and a deep focus on its most loyal customers. With a deep emphasis on innovative products, the Winchester brand remains one of the most recognized and respected brands around the world."
From the local outdoors stores to Winchester.com, and even a new television series titled "Winchester Life," the anniversary milestone celebration will be carried through many outlets in 2016 including a 150th Winchester historical timeline.
"This is our opportunity to share with the world, the history of Winchester, but also the story of a brand at the forefront of engineering excellence and new technologies in the development of ammunition and firearms," said Flaugher.
Winchester's year-long celebration will include the introduction of five limited-edition commemorative rifles--the first of which will be this Model 1866 “Yellow Boy” lever-action offered in .44-40 Win.
Stay tuned to AmericanRifleman.org all year for more special anniversary coverage. For more, go to Winchester.com. For more on Winchester firearms, please WinchesterGuns.com visit