The Winchester Model 70 Story

by
posted on November 30, 2022

Of all the various rifles that have been manufactured by Winchester Repeating Arms throughout the firm's long history, the most well-known is the Model 70 family of bolt-action centerfire rifles. Still in production today, some eight decades after its introduction, the Model 70 has earned the nickname of "the rifleman's rifle," which is a lofty moniker for a rifle, considering the great many other centerfire rifles that populate the market. 

Like Remington, Winchester held a contract for the production of Model 1917, .30-'06 Sprg.-chambered, bolt-action rifles for the U.S. during World War I and produced a fairly large number during the conflict. When the war ended, like the other civilian contractors for the M1917, Winchester saw orders for further production canceled, leaving the production lines stagnant and a surplus of parts and tooling. Winchester had spent a considerable amount of time and money ramping up for the production of the military-contract rifles and sought a way to turn a profit from the investment.

In 1919, a Winchester employee named Thomas Crossley Johnson developed a sporting rifle based off the M1917 design called the Model 51, which he proposed as a high-end sporting rifle for the commercial market. The design was shot down at the time by Winchester's vice president, but the company was forced to take a second look at the concept when Remington introduced its Model 30, also based off the M1917 design, to the market with success. In response, Winchester developed the Model 54 in the 1920s, which featured many of the slimmed-down features of a sporting rifle, while still drawing influence from the design of the M1917. While the rifle had success, and introduced the .270 Win. cartridge to the market, it still had some issues inherent from the M1917 design.

Thus, Winchester designers went back to the drawing board, and in 1936, unveiled a new, sleeker bolt-action design called the Model 70. Using a three-position safety, five-round internal box magazine and Mauser-style feed and bolt system, the Model 70 immediately proved to be a commercial success. This was furthered by the fine quality of the rifles, which were also fairly priced. Winchester then began to introduce several different variations over the decades, along with a wide variety of chambering options for the Model 70. The design wasn't limited to commercial success, either, as the U.S. military examined the Model 70 as a possible sniper rifle in the lead-up to World War II, and it even saw use in the hands of USMC snipers in the Korean and Vietnam wars.

Today, the Model 70 is still produced and offered by Winchester Repeating Arms, with several different versions ranging from classic blued metal and wood stocks, to camouflage patterns and synthetic furniture for more intensive all-weather use. To learn more about the current versions of the Model 70 offered by Winchester today, visit winchesterguns.com.

To watch complete segments of past episodes of American Rifleman TV, go to americanrifleman.org/artv. For all-new episodes of ARTV, tune in Wednesday nights to Outdoor Channel 8:30 p.m. and 11:30 p.m. EST. 

Latest

Argentinian Auction Piece
Argentinian Auction Piece

Rifleman Q&A: Argentinian Auction Piece

"I purchased this .22-cal., six-shot, double-action revolver with a very good bore at auction. The barrel is 1.5" long, octagonal and engraved. Can you tell me more about it?"

The Rifleman Report: Magnificent Milestones

The last major milestone that I remember marking our nation’s founding, the 1976 bicentennial, occurred when I was a high schooler, a year before I enlisted in a nearby military academy’s Junior ROTC program.

 

NRA Partners With Specialists To Enhance Hearing Health

Start Hearing and SoundGear have partnered with the NRA to promote hearing health, safety and protection among members.

Bill Bachenberg Elected NRA President, Doug Hamlin Unanimously Reelected as NRA Executive Vice President & CEO

Today, the Board of Directors of the National Rifle Association of America (NRA), elected Bill Bachenberg of Pennsylvania as President of the NRA and Doug Hamlin as NRA Executive Vice President & CEO.

Review: Garmin Xero C1 Pro Chronograph

Garmin is a longtime provider of useful electronics for outdoor enthusiasts, including handheld GPS units, archery optics and smartwatches. Near the end of 2023, the company expanded its offerings in a fresh direction by offering its very first chronograph, dubbed the Xero C1 Pro.

The Armed Citizen® April 28, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.