Sellmark Breaks Ground On “Verdexium” Project

by
posted on July 26, 2025
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Sellmark Groundbreaking

In an effort to reduce reliance on international supply chains and bolster domestic manufacturing, Sellmark Corp.—parent company of the Sightmark, Pulsar, Inforce, Kopfjäger, Firefield, BulletSafe and Dark 30 brands—has broken ground on a new manufacturing complex in Mansfield, Texas, that it calls a “transformative force for American-led growth and innovation.”

Ultimately, the Verdexium manufacturing complex will encompass 450,000 sq. ft. across a multi-phase campus, with phase one providing more than 167,000 sq. ft. to establish operations. The goal is to provide infrastructure, expert networks and manufacturing capabilities to startups and small manufacturers and ultimately shorten the startup-to-market timeline from seven years to less than three. An added benefit of Verdexium is the ability to reduce dependence on offshore manufacturing, notably China-based supply chains, and strengthen the American manufacturing base in key industries.

“We’re not just turning over some soil here,” said James Sellers, CEO of Sellmark. “We’re turning the page to a new chapter in American innovation, entrepreneurship and manufacturing.”

For more information, visit sellmark.com.

Latest

SIG P211 01
SIG P211 01

New For 2025: SIG Sauer P211-GTO

SIG Sauer introduced its first hybrid-frame, 2011-style pistol at its 2025 NEXT product launch event, and the P211-GTO blends features from the M1911 with design elements from the P320.

Gun Of The Week: Heritage Manufacturing 92

American Rifleman staff are on the range with one of the most iconic lever-actions ever created, except this one has a bit of a plot twist—it is a model made overseas and imported by Heritage Manufacturing.

The Armed Citizen® July 25, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Victory In The Air: One Smith & Wesson Victory Revolver's Story

A primary source investigation into the service history of a Smith & Wesson Victory revolver used by the U.S. Navy in the Pacific Theater during World War II.

Firearm Industry Responds To Aid Texas Flood Victims

Only a few days after the tragedy struck, two of the firearm industry’s foremost companies were raising funds for the victims and organizations dedicated to providing support through devastating floods in Texas.

I Have This Old Gun: Woodward .500 Express Double Rifle

Produced by J. Woodward & Sons at the end of the 19th century, this double rifle, chambered for the .500 Express cartridge, was tailor-made for dangerous-game hunting.

Interests



Get the best of American Rifleman delivered to your inbox.