NRA Launches New Eddie Eagle Video

by
posted on May 4, 2015

The National Rifle Association unveiled its new video (see above) for its Eddie Eagle GunSafe Program during the 2015 NRA Annual Meetings & Exhibits at Nashville, Tenn., in April. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.

Eddie has a modernized look and some new friends known as the Wing Team. Together, they learn the right thing to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up. The video also features a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.

“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”

The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.

The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Visit eddieeagle.com to meet the new Eddie.

Latest

Gotw Ruger 10 22 Davidsons Exclusive
Gotw Ruger 10 22 Davidsons Exclusive

Gun Of The Week: Davidson’s Exclusive Ruger 10/22 Takedown Magpul FDE Backpacker

Six different configurations of the 10/22 Takedown are available through Davidson’s Gallery of Guns, and the FDE-finished model stands out among them. Watch this week's video to learn more.

The Armed Citizen® Feb. 23, 2024

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Arming My Daughter Part II: Sampling Mid-Size Nines

As I went through all of the data for the previous article, now Part I, I saw how my daughter Laney struggled with micro 9s, so a natural question jumped out: How would she do with a larger 9 mm handgun?

Hornady Inducted To Nebraska Business Hall Of Fame, Announces Park Management

Industry legend Hornady is already experiencing a big year. On Feb. 1, for example, the Hornady family was inducted into the Nebraska Business Hall of Fame at the annual NE Chamber Hall of Fame Banquet held in Lincoln, Neb.

I Have This Old Gun: Burnside Carbine

In the American Civil War, there was an incredible variety of small arms used, particularly within cavalry units. One of the most popular cavalry carbines used throughout the war was the Burnside carbine.

New For 2024: Mossberg Patriot 400 Legend

Mossberg expanded its Patriot bolt-action rifle line to encompass one of the newest straight-wall hunting cartridges on the market: 400 Legend.

Interests



Get the best of American Rifleman delivered to your inbox.