A new company with a radically new product, NovX is combining interesting technologies and bringing to market a product that challenges our understanding of what personal defense ammunition can and should be. Combining the fluted 65-gr. ARX poly/copper projectile with the SST steel/NAS3 case, NovX has created a 9 mm Luger cartridge that powers the bullet to more than 1700 f.p.s. from a compact pistol barrel and generates more than 400 ft.-lbs. of energy—that’s comparable to the hitting power of a 230-gr. +P .45 ACP load, but in a lightweight, low-recoil 9-mm package. As for terminal effects, when the ARX projectile encounters liquid-based mediums—like gel, clay or flesh—the bullet’s channeling flutes and very-fast spin rate, 120,000 r.p.m., actually create a Venturi effect that ejects material so fast—perhaps 3800-4000 f.p.s.—that it actually breaks the liquid sound barrier, and creates a liquid sonic boom. Because this liquid sonic boom takes place within the target, the terminal effects are downright devastating. There is still a lot to be learned about the potential of this technologically advanced ammunition, but the American Rifleman staff hosted the folks from NovX for a private range demonstration, and Mark Keefe got to talk shop with NovX President and CEO Scott Schultz. Watch the video above to see some of the action and to catch the interview.
NRA Gun Gear of the Week: NovX Ammunition
More like this from around the NRA
Latest
The Murdoch & Co. EM85: An SA80 for America
Most modern service rifles are sold in the U.S. in semi-automatic form. There is one glaring exception, and that is the British L85. Murdoch & Co., an American company, is changing that reality with its EM85.
I Have This Old Gun: The British Brown Bess
One of the most iconic military longarms ever made, the British Land Pattern musket, more commonly known as the "Brown Bess," equipped British infantrymen across the world for more than a century.
Rifleman Interview: CCI Rimfire Ammunition
CCI’s rimfire offerings were part of the Plinkapalooza event in May.
First Impressions of the Staccato P4X
Down in Texas, Staccato launched a new pistol to celebrate America's 250th anniversary: the P4X. One can hardly blame them considering that the company's entire product line is based on the 1911, arguably the most American of handguns.
A Big Third Circuit Ruling on America’s Rifle
In an appeal of a case the NRA filed in 2018, the U.S. Court of Appeals for the Third Circuit struck down New Jersey’s ban on “assault weapons” and “large capacity” ammunition magazines as unconstitutional.
Top Cop: How an Armed American Saved President Trump’s Life
An NRA Benefactor Member and NRA Certified Law Enforcement Patrol Rifle Instructor, Sergeant Aaron Zaliponi likely saved the life of President Trump in Butler, Pa. For these reasons, the NRA has selected him as the 2025 Law Enforcement Officer of the Year.
Interests
SECTIONS
IN THE SPOTLIGHT
EXPLORE MORE NRA PUBLICATIONS
