Gun Sales Numbers Bucking Election Year Trends

by
posted on August 11, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Slow Election Year Gun Sales
Photo courtesy of the National Shooting Sports Foundation (NSSF).

For six months in a row, monthly sales estimates from the National Shooting Sports Foundation (NSSF)—based on the volume of National Instant Criminal Background Systems (NICS) checks performed by the FBI prior to a firearm purchase—have been down when compared to the same periods in 2023. The trend defies what has become something of a rule of thumb in the industry: Contentious presidential election races fuel demand.

There’s no doubt manufacturers, suppliers, distributors and retailers are watching the situation closely. There are number of possible catalysts, including inflation, oversaturation during COVID’s heightened safety concerns, relative vacuum of political rhetoric targeting the Second Amendment and others. It’s more likely a combination of several, but rather than hazarding a guess, here’s a look at the figures below.

December 2023 was the last month that saw a year-over-year increase in the NSSF gun-sale estimate. That traditional holiday shopping season came in up by 1.6 percent when compared to 2022 figures. Positive results stopped summarily on New Years Day.

January 2024 suffered a decline of 5.8 percent. February came close to tying 2023 numbers, but it was still down by .01 percent—admittedly not enough to move most FFL needles.

What came in March was a big one, though—a drop of 7.4 percent. April was even worse with an 11.2 percent decline.

There was no letup with the numbers in May and June, either. They came in below 2023’s figures down 7.2 percent and 4.7 percent, respectively.

There is some good news, however. June 2024 was the 59th month in a row that more than 1 million firearms purchases were reflected in NICS background checks.

That month also showed the lowest loss—in percentage points—since February. With luck, it signals the shift toward the positive column. We’ll let you know when final figures are in.

Latest

Springfield SA 35 4 01
Springfield SA 35 4 01

A New Compact High Power: Springfield Armory's SA-35 4"

Just as the slide and barrel of a full-size 1911 is sometimes shortened to make it more concealable, Springfield Armory is taking its SA-35 pistol and offering it with a shortened 4-inch barrel. 

Mob Defense: How to Stay Safe from a Crowd

Imagine yourself alone or with your family or a small group where you suddenly find yourself in a situation where a mob starts forming up around you and appears hostile. What are some recommended courses of action you can take?

Firearm and Ammo Sales Soaring in Virginia

Ahead of Virginia Gov. Abigail Spanberger's anticipated signing of a slate of gun-control bills, firearm and ammunition sales are soaring in the Old Dominion.

Review: Ruger Harrier

Ruger’s new Harrier AR-15-style rifle proves to be a great entry-level, multi-purpose carbine.

New For 2026: Canik Mete MC9 Prime Radian

Building on the company's initial Mete MC9 Prime design, Canik added a Radian Weapons Afterburner compensator and Ramjet barrel to create the new MC9 Prime Radian.

The Armed Citizen® April 6, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.