Gun Sales Numbers Bucking Election Year Trends

by
posted on August 11, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Slow Election Year Gun Sales
Photo courtesy of the National Shooting Sports Foundation (NSSF).

For six months in a row, monthly sales estimates from the National Shooting Sports Foundation (NSSF)—based on the volume of National Instant Criminal Background Systems (NICS) checks performed by the FBI prior to a firearm purchase—have been down when compared to the same periods in 2023. The trend defies what has become something of a rule of thumb in the industry: Contentious presidential election races fuel demand.

There’s no doubt manufacturers, suppliers, distributors and retailers are watching the situation closely. There are number of possible catalysts, including inflation, oversaturation during COVID’s heightened safety concerns, relative vacuum of political rhetoric targeting the Second Amendment and others. It’s more likely a combination of several, but rather than hazarding a guess, here’s a look at the figures below.

December 2023 was the last month that saw a year-over-year increase in the NSSF gun-sale estimate. That traditional holiday shopping season came in up by 1.6 percent when compared to 2022 figures. Positive results stopped summarily on New Years Day.

January 2024 suffered a decline of 5.8 percent. February came close to tying 2023 numbers, but it was still down by .01 percent—admittedly not enough to move most FFL needles.

What came in March was a big one, though—a drop of 7.4 percent. April was even worse with an 11.2 percent decline.

There was no letup with the numbers in May and June, either. They came in below 2023’s figures down 7.2 percent and 4.7 percent, respectively.

There is some good news, however. June 2024 was the 59th month in a row that more than 1 million firearms purchases were reflected in NICS background checks.

That month also showed the lowest loss—in percentage points—since February. With luck, it signals the shift toward the positive column. We’ll let you know when final figures are in.

Latest

6 Reasons Gunsmith 1 F
6 Reasons Gunsmith 1 F

6 Reasons Why You Should Have a Good Gunsmith

Not every gunsmithing job needs to or should be a DIY job, and it pays to get to know a good gunsmith and develop a relationship with that person. Here are six reasons why.

New for 2026: Breda's Victoria Over-Under Shotguns

While it's a historic Italian firearm brand, Breda guns have long been elusive in the United States. This year, Breda America is adding to its lineup of shotguns with the Victoria family of over-unders.

I Carry: A Look at Today's Latest Duty Holsters

Duty holsters have their place, particularly in law-enforcement and security circles, and they do provide some benefits to civilian users, too.

Political Report | Oregon’s Hunting, Fishing, and Agricultural Gambit Accelerates the End Game

Gun control activists have become increasingly emboldened. The shift from targeting the margins to challenging the mainstream signals nothing is off-limits. Gun bans are being aimed at the most popular firearms in America. Now, even hunting—which survives in countries that ban defensive gun use—is being targeted.

ACGG Creates Doug Turnbull Firearms Restoration Arts Grant

The American Custom Gunmakers Guild Foundation announced the introduction of its new "Doug Turnbull Firearms Restoration Arts Grant," which is an expansion on the foundation's mission to support gunsmithing education in the United States.

Interests



Get the best of American Rifleman delivered to your inbox.