Gun Sales Numbers Bucking Election Year Trends

by
posted on August 11, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Slow Election Year Gun Sales
Photo courtesy of the National Shooting Sports Foundation (NSSF).

For six months in a row, monthly sales estimates from the National Shooting Sports Foundation (NSSF)—based on the volume of National Instant Criminal Background Systems (NICS) checks performed by the FBI prior to a firearm purchase—have been down when compared to the same periods in 2023. The trend defies what has become something of a rule of thumb in the industry: Contentious presidential election races fuel demand.

There’s no doubt manufacturers, suppliers, distributors and retailers are watching the situation closely. There are number of possible catalysts, including inflation, oversaturation during COVID’s heightened safety concerns, relative vacuum of political rhetoric targeting the Second Amendment and others. It’s more likely a combination of several, but rather than hazarding a guess, here’s a look at the figures below.

December 2023 was the last month that saw a year-over-year increase in the NSSF gun-sale estimate. That traditional holiday shopping season came in up by 1.6 percent when compared to 2022 figures. Positive results stopped summarily on New Years Day.

January 2024 suffered a decline of 5.8 percent. February came close to tying 2023 numbers, but it was still down by .01 percent—admittedly not enough to move most FFL needles.

What came in March was a big one, though—a drop of 7.4 percent. April was even worse with an 11.2 percent decline.

There was no letup with the numbers in May and June, either. They came in below 2023’s figures down 7.2 percent and 4.7 percent, respectively.

There is some good news, however. June 2024 was the 59th month in a row that more than 1 million firearms purchases were reflected in NICS background checks.

That month also showed the lowest loss—in percentage points—since February. With luck, it signals the shift toward the positive column. We’ll let you know when final figures are in.

Latest

Colt’s 1849 London Pocket
Colt’s 1849 London Pocket

I Have This Old Gun: Colt’s 1849 London Pocket

Encouraged by his generally positive reception at the Great Exhibition in 1851, and always anxious to gain elusive government contracts, Colt, in 1853, opened a London factory where he would make a number of revolvers, including his popular 1849 Pocket Model.

Springfield Armory Echelon Central Operating Group

Springfield Armory now offers its Echelon Central Operating Group (COG) as a standalone item for purchase.

Modern Cowboy Gun: The Savage Arms Revel Tactical

Savage Arms jumped back into the lever-action market in 2024 with its rimfire Revel platform, and this year, the company is expanding with a feature-rich Revel Tactical model.

Hunting with a Legend: Sierra’s MatchKing X Bullet

Sierra’s MatchKing is a highly respected target bullet, but for the new trend of long-range hunting, the design needed to offer improved terminal performance. Enter the MatchKing X.

The Armed Citizen® Oct. 19, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Review: Stoeger STR-9 Thinline

The new Stoeger carry gun loses nothing—except some weight and girth. This is the Stoeger STR-9 Thinline.

Interests



Get the best of American Rifleman delivered to your inbox.