Gun Sales Numbers Bucking Election Year Trends

by
posted on August 11, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Slow Election Year Gun Sales
Photo courtesy of the National Shooting Sports Foundation (NSSF).

For six months in a row, monthly sales estimates from the National Shooting Sports Foundation (NSSF)—based on the volume of National Instant Criminal Background Systems (NICS) checks performed by the FBI prior to a firearm purchase—have been down when compared to the same periods in 2023. The trend defies what has become something of a rule of thumb in the industry: Contentious presidential election races fuel demand.

There’s no doubt manufacturers, suppliers, distributors and retailers are watching the situation closely. There are number of possible catalysts, including inflation, oversaturation during COVID’s heightened safety concerns, relative vacuum of political rhetoric targeting the Second Amendment and others. It’s more likely a combination of several, but rather than hazarding a guess, here’s a look at the figures below.

December 2023 was the last month that saw a year-over-year increase in the NSSF gun-sale estimate. That traditional holiday shopping season came in up by 1.6 percent when compared to 2022 figures. Positive results stopped summarily on New Years Day.

January 2024 suffered a decline of 5.8 percent. February came close to tying 2023 numbers, but it was still down by .01 percent—admittedly not enough to move most FFL needles.

What came in March was a big one, though—a drop of 7.4 percent. April was even worse with an 11.2 percent decline.

There was no letup with the numbers in May and June, either. They came in below 2023’s figures down 7.2 percent and 4.7 percent, respectively.

There is some good news, however. June 2024 was the 59th month in a row that more than 1 million firearms purchases were reflected in NICS background checks.

That month also showed the lowest loss—in percentage points—since February. With luck, it signals the shift toward the positive column. We’ll let you know when final figures are in.

Latest

AC Podcast Screenshot With Greenlee 9.16.26
AC Podcast Screenshot With Greenlee 9.16.26

The History of Repeating Arms Gun-Control Groups Don’t Want the Courts to Know

This episode of NRA’s The Armed Citizen Podcast refutes one of the biggest false claims gun-control groups and the politicians they support repeat ad nauseam by asserting that the Founding Fathers could not have imagined the AR-15.

Rifleman Review: Springfield Armory Kuna

Initially designed by Croatian manufacturer HS Produkt to fulfill a military contract, the Kuna has since arrived on U.S. shores through Springfield Armory as a semi-automatic, large-format handgun chambered for the 9 mm Luger cartridge.

All-American AK: The Bear Creek Arsenal BC-47

North Carolina’s Bear Creek Arsenal makes AR-15s, 10/22s and handguns, but new for 2026, it is introducing its first AK-pattern firearm with the BC-47.

Review: TNW Firearms ASR 1911

Reliable pistol-caliber carbines, especially with quick-caliber-change capability, are fun, and the ASR 1911 from TNW Firearms is one of the most unique of the bunch.

GOEX Resumes Black Powder Production

Voyager Technologies announced on Sept. 8 that the GOEX plant in Camp Minden, La.—the sole black powder manufacturing facility located in the United States—has been modernized and is back in production.

NRA-ILA Names SIG SAUER Official Partner of the 2026 NRA Gun Bus Battleground Tour

New Hampshire-based firearms and weapons-systems maker joins NRA-ILA on the road.

Interests



Get the best of American Rifleman delivered to your inbox.