Gun Sales Numbers Bucking Election Year Trends

by
posted on August 11, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Slow Election Year Gun Sales
Photo courtesy of the National Shooting Sports Foundation (NSSF).

For six months in a row, monthly sales estimates from the National Shooting Sports Foundation (NSSF)—based on the volume of National Instant Criminal Background Systems (NICS) checks performed by the FBI prior to a firearm purchase—have been down when compared to the same periods in 2023. The trend defies what has become something of a rule of thumb in the industry: Contentious presidential election races fuel demand.

There’s no doubt manufacturers, suppliers, distributors and retailers are watching the situation closely. There are number of possible catalysts, including inflation, oversaturation during COVID’s heightened safety concerns, relative vacuum of political rhetoric targeting the Second Amendment and others. It’s more likely a combination of several, but rather than hazarding a guess, here’s a look at the figures below.

December 2023 was the last month that saw a year-over-year increase in the NSSF gun-sale estimate. That traditional holiday shopping season came in up by 1.6 percent when compared to 2022 figures. Positive results stopped summarily on New Years Day.

January 2024 suffered a decline of 5.8 percent. February came close to tying 2023 numbers, but it was still down by .01 percent—admittedly not enough to move most FFL needles.

What came in March was a big one, though—a drop of 7.4 percent. April was even worse with an 11.2 percent decline.

There was no letup with the numbers in May and June, either. They came in below 2023’s figures down 7.2 percent and 4.7 percent, respectively.

There is some good news, however. June 2024 was the 59th month in a row that more than 1 million firearms purchases were reflected in NICS background checks.

That month also showed the lowest loss—in percentage points—since February. With luck, it signals the shift toward the positive column. We’ll let you know when final figures are in.

Latest

New Semi-Automatic Rifles for 2026
New Semi-Automatic Rifles for 2026

New Semi-Automatic Rifles for 2026

While the AR-pattern design continues to be the most popular and prolific semi-automatic rifle platform in America, don't think that means that there aren't other great, new options emerging on the market.

President’s Column | Hope Is Not a Strategy

It was great meeting so many enthusiastic and supportive NRA members at the NRA Annual Meeting in Houston. Your words of encouragement and suggestions are propelling your NRA 2.0 forward.

Data Centers Planned for Remington’s Legendary Factory Site

The historic Ilion, N.Y., factory that produced Remington firearms and parts for nearly 200 years may soon become the site of a 200-megawatt data center.

Washington's Gunpowder Shortage: The Issue That Almost Ended the Revolution

Today, the United States is facing a shortage of ammunition. But this situation is nothing new, and a similar sort of circumstance faced our Founding Fathers at the beginning of the American Revolution.

Standing Guard | Be Thankful Your NRA Is Here

In any struggle, but particularly in one for human freedom, we should stop and look back now and then, as a backward glance can remind us of our true course.

The 92G Elite Combat LTT: A Beretta & Langdon Tactical Collaboration

Beretta continues refining and updating the 92 design, and its latest collaboration with Langdon Tactical Technologies resulted in the 92G Elite Combat LTT, a handgun designed for both competition and duty use.

Interests



Get the best of American Rifleman delivered to your inbox.