Gun Sales Numbers Bucking Election Year Trends

by
posted on August 11, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Slow Election Year Gun Sales
Photo courtesy of the National Shooting Sports Foundation (NSSF).

For six months in a row, monthly sales estimates from the National Shooting Sports Foundation (NSSF)—based on the volume of National Instant Criminal Background Systems (NICS) checks performed by the FBI prior to a firearm purchase—have been down when compared to the same periods in 2023. The trend defies what has become something of a rule of thumb in the industry: Contentious presidential election races fuel demand.

There’s no doubt manufacturers, suppliers, distributors and retailers are watching the situation closely. There are number of possible catalysts, including inflation, oversaturation during COVID’s heightened safety concerns, relative vacuum of political rhetoric targeting the Second Amendment and others. It’s more likely a combination of several, but rather than hazarding a guess, here’s a look at the figures below.

December 2023 was the last month that saw a year-over-year increase in the NSSF gun-sale estimate. That traditional holiday shopping season came in up by 1.6 percent when compared to 2022 figures. Positive results stopped summarily on New Years Day.

January 2024 suffered a decline of 5.8 percent. February came close to tying 2023 numbers, but it was still down by .01 percent—admittedly not enough to move most FFL needles.

What came in March was a big one, though—a drop of 7.4 percent. April was even worse with an 11.2 percent decline.

There was no letup with the numbers in May and June, either. They came in below 2023’s figures down 7.2 percent and 4.7 percent, respectively.

There is some good news, however. June 2024 was the 59th month in a row that more than 1 million firearms purchases were reflected in NICS background checks.

That month also showed the lowest loss—in percentage points—since February. With luck, it signals the shift toward the positive column. We’ll let you know when final figures are in.

Latest

W2042 AFF 2007
W2042 AFF 2007

A New Armed Citizen Survey That is Endlessly Fascinating—and Politically Incorrect

The 2026 National Firearms Survey conducted by William English of Georgetown University estimates that armed citizens in America use their guns 2.2 million to defend themselves or others.

Review: Heckler & Koch VP9CC

HK’s new VP9CC offers VP9 features in a micro-size pistol.

Former Barnes Bullets CEO Randy Brooks Passes Away

Randy Brooks, former president and CEO of Barnes Bullets, passed away on Aug. 27 peacefully in his Mona, Utah, home.

NRA-ILA Names Patriot Mobile Official Partner of the 2026 NRA Gun Bus Battleground Tour

America’s only Christian conservative wireless provider, Patriot Mobile, will keep the tour connected as the NRA-ILA team takes the Second Amendment fight on the road.

New Suppressors for 2026: A Full Guide

With the removal of the $200 NFA tax stamp on suppressors, the only sound reverberating across the firearms landscape is “cha-ching.”

MDT Now Offering Lone Peak Arms Rifle Actions

Earlier in 2026, MDT announced that it had acquired Lone Peak Arms, and now, the company's rifle actions are available to consumers.

Interests



Get the best of American Rifleman delivered to your inbox.