Gun Sales Numbers Bucking Election Year Trends

by
posted on August 11, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Slow Election Year Gun Sales
Photo courtesy of the National Shooting Sports Foundation (NSSF).

For six months in a row, monthly sales estimates from the National Shooting Sports Foundation (NSSF)—based on the volume of National Instant Criminal Background Systems (NICS) checks performed by the FBI prior to a firearm purchase—have been down when compared to the same periods in 2023. The trend defies what has become something of a rule of thumb in the industry: Contentious presidential election races fuel demand.

There’s no doubt manufacturers, suppliers, distributors and retailers are watching the situation closely. There are number of possible catalysts, including inflation, oversaturation during COVID’s heightened safety concerns, relative vacuum of political rhetoric targeting the Second Amendment and others. It’s more likely a combination of several, but rather than hazarding a guess, here’s a look at the figures below.

December 2023 was the last month that saw a year-over-year increase in the NSSF gun-sale estimate. That traditional holiday shopping season came in up by 1.6 percent when compared to 2022 figures. Positive results stopped summarily on New Years Day.

January 2024 suffered a decline of 5.8 percent. February came close to tying 2023 numbers, but it was still down by .01 percent—admittedly not enough to move most FFL needles.

What came in March was a big one, though—a drop of 7.4 percent. April was even worse with an 11.2 percent decline.

There was no letup with the numbers in May and June, either. They came in below 2023’s figures down 7.2 percent and 4.7 percent, respectively.

There is some good news, however. June 2024 was the 59th month in a row that more than 1 million firearms purchases were reflected in NICS background checks.

That month also showed the lowest loss—in percentage points—since February. With luck, it signals the shift toward the positive column. We’ll let you know when final figures are in.

Latest

Colt Canada Awarded
Colt Canada Awarded

Colt Canada Awarded Contract to Modernize Canadian Service Rifles

Colt Canada has been awarded a $273 million contract to modernize Canada's fleet of military rifles through the Canadian Modular Assault Rifle Project.

First Look: KA-BAR Slabby

Few proprietary eponyms in the knife world are as well-recognized as KA-BAR, the combat/utility design originally requested by the U.S. Military during World War II and used with success by countless troops in conflicts since.

American Fowlers: The Colonial Longarm for Hunting & Home Defense

In colonial America, it was firearms from other countries that armed soldiers, but for most of the civilian populace, American-made fowlers fit the bill.

Mossberg's Stock Options: The 590R & 590RM Chisel Folders

The Mossberg pump-action 500/590-series is the most widely produced shotgun of all time, and now there are two new models that use the innovative Chisel Machining folding stock.

Gun of the Week: Savage Arms Axis 2 Pro Western

Savage Arms has a whole new line of Axis rifles to suit the needs of a new generation of hunters and shooters, all loaded with premium features, and we took a closer look at the company's Axis 2 Pro Western.

Bookshelf: Rifle Cartridges for the Hunter

Richard Mann's latest book offers all the color of hunting stories with plenty of practical information, to boot.

Interests



Get the best of American Rifleman delivered to your inbox.