Gun Sales Numbers Bucking Election Year Trends

by
posted on August 11, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Slow Election Year Gun Sales
Photo courtesy of the National Shooting Sports Foundation (NSSF).

For six months in a row, monthly sales estimates from the National Shooting Sports Foundation (NSSF)—based on the volume of National Instant Criminal Background Systems (NICS) checks performed by the FBI prior to a firearm purchase—have been down when compared to the same periods in 2023. The trend defies what has become something of a rule of thumb in the industry: Contentious presidential election races fuel demand.

There’s no doubt manufacturers, suppliers, distributors and retailers are watching the situation closely. There are number of possible catalysts, including inflation, oversaturation during COVID’s heightened safety concerns, relative vacuum of political rhetoric targeting the Second Amendment and others. It’s more likely a combination of several, but rather than hazarding a guess, here’s a look at the figures below.

December 2023 was the last month that saw a year-over-year increase in the NSSF gun-sale estimate. That traditional holiday shopping season came in up by 1.6 percent when compared to 2022 figures. Positive results stopped summarily on New Years Day.

January 2024 suffered a decline of 5.8 percent. February came close to tying 2023 numbers, but it was still down by .01 percent—admittedly not enough to move most FFL needles.

What came in March was a big one, though—a drop of 7.4 percent. April was even worse with an 11.2 percent decline.

There was no letup with the numbers in May and June, either. They came in below 2023’s figures down 7.2 percent and 4.7 percent, respectively.

There is some good news, however. June 2024 was the 59th month in a row that more than 1 million firearms purchases were reflected in NICS background checks.

That month also showed the lowest loss—in percentage points—since February. With luck, it signals the shift toward the positive column. We’ll let you know when final figures are in.

Latest

Aiming
Aiming

The Fire Control Sequence: 3 Steps to Perfect Round Placement

If you want to hit your target, you need three things: a gun, a target and a method by which to hit that target with that gun. Shooting well is the result of a specific process.

Why Does the .44 Special Keep Hanging On?

What is it about the .44 Special cartridge that makes it, well, special?

CAA USA Under New Ownership, Consolidation of Manufacturing

CAA USA has been acquired by Plastimold Products, owners of META Tactical, unifying all three brands and their manufacturing capabilities.

A "Shot Heard 'Round the World" Rings Out in Karnes County

As America celebrates its 250th anniversary, communities across the nation are reflecting on the people and principles that have preserved our freedoms for generations. On Saturday, June 27, the Karnes County Friends of NRA did exactly that.

Behind Winchester's New Supreme Long Range Ammunition

For 2026, Winchester Ammunition took a big step forward in its ammo offerings with Supreme Long Range. Unlike previous offerings from the company, this purpose-built long-range hunting and shooting line required the company to invest in an entirely new projectile design: the BC Max bullet.

New For 2026: Magnum Research Suppressor-Ready Desert Eagle .50

With the growing popularity of suppressors, Magnum Research is bringing its iconic .50-caliber Desert Eagle pistol up to date with a suppressor-ready, threaded-barrel version.

Interests



Get the best of American Rifleman delivered to your inbox.