Gun Sales Numbers Bucking Election Year Trends

by
posted on August 11, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Slow Election Year Gun Sales
Photo courtesy of the National Shooting Sports Foundation (NSSF).

For six months in a row, monthly sales estimates from the National Shooting Sports Foundation (NSSF)—based on the volume of National Instant Criminal Background Systems (NICS) checks performed by the FBI prior to a firearm purchase—have been down when compared to the same periods in 2023. The trend defies what has become something of a rule of thumb in the industry: Contentious presidential election races fuel demand.

There’s no doubt manufacturers, suppliers, distributors and retailers are watching the situation closely. There are number of possible catalysts, including inflation, oversaturation during COVID’s heightened safety concerns, relative vacuum of political rhetoric targeting the Second Amendment and others. It’s more likely a combination of several, but rather than hazarding a guess, here’s a look at the figures below.

December 2023 was the last month that saw a year-over-year increase in the NSSF gun-sale estimate. That traditional holiday shopping season came in up by 1.6 percent when compared to 2022 figures. Positive results stopped summarily on New Years Day.

January 2024 suffered a decline of 5.8 percent. February came close to tying 2023 numbers, but it was still down by .01 percent—admittedly not enough to move most FFL needles.

What came in March was a big one, though—a drop of 7.4 percent. April was even worse with an 11.2 percent decline.

There was no letup with the numbers in May and June, either. They came in below 2023’s figures down 7.2 percent and 4.7 percent, respectively.

There is some good news, however. June 2024 was the 59th month in a row that more than 1 million firearms purchases were reflected in NICS background checks.

That month also showed the lowest loss—in percentage points—since February. With luck, it signals the shift toward the positive column. We’ll let you know when final figures are in.

Latest

001 Ankleh Cover 01
001 Ankleh Cover 01

Ankle Holsters: Are They Still a Good Option for Concealed Carry?

The use of ankle holsters is an old-school, deep-concealment method that was popular in the age of the snub-nose revolver. In today’s world of micro-compacts, does it still hold up as a good carry position?

CZ Duty: A Modular Pistol Ready for Service

The Duty marks the first time that CZ has produced a handgun with a serialized modular chassis, and four models comprise the initial lineup of CZ's latest offering.

Ruger to Discontinue Several Major Models

Ruger announced a major change to several of its longtime product lines this week, stating that it would immediately suspend production of several models while finishing out current production runs of other models through 2026.

I Have This Old Gun: The British Lee-Metford Rifle

In the late 1880s, the British military adopted its first bolt-action rifle chambered for the .303 British cartridge. This is the Lee-Metford, the first step on the way to the iconic Lee-Enfield.

Colt Delivers M4A1 Rifles to Guatemala Through Foreign Military Sales Program

Guatemala’s military recently acquired more than 2,000 Colt M4A1 rifles through the U.S. government's Foreign Military Sales program as part of the country's ongoing military modernization efforts.

NRA Launches New Texas Senate Ad as Part of Multi-Million Dollar Campaign to Retain Pro-Gun Majorities in Congress

The NRA today released a new 30-second ad highlighting Democrat U.S. Senate candidate James Talarico’s longstanding support for banning so-called “assault weapons” and standard-capacity magazines—the firearms and accessories owned by millions of law-abiding Texans.

Interests



Get the best of American Rifleman delivered to your inbox.