ATK's Sporting Group Becomes Vista Outdoor Inc.

by
posted on February 10, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista.jpg

The Sporting Group of Alliant Techsystems Inc. has officially spun off from ATK to become Vista Outdoor Inc. The company, which is parent to many well-known outdoor brands such as Bushnell, Savage Arms and Federal Premium Ammunition and dozens of others becomes a stand-alone, publicly traded outdoor sports and recreation company. 

“Today marks the creation of a new leading commercial and consumer-products company focused on innovative solutions, strategic customer partnerships, execution excellence and creating long-term shareholder value,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “Our consumers depend on our products to deliver quality and performance in a variety of outdoor environments and activities."

DeYoung went on to say that the company’s mission is to bring the world outside and to support and facilitate the success of outdoor enthusiasts as they strive to achieve their own rugged independence. “We are focused on delivering value to our customers, maintaining and increasing our market share, supporting communities where we do business and growing into adjacent markets through capturing both organic and external growth opportunities,” he said. “I am proud of the skilled and highly qualified executive leadership team we have assembled to lead Vista Outdoor and of our 5,800 passionate employees around the globe who are working to deliver quality products and services that support Vista Outdoor's business strategies.”

For more, visit vistaoutdoor.com.

 

Latest

Roy Weatherby Velocity Web
Roy Weatherby Velocity Web

The Case For Velocity

Although the effects of a bullet's terminal performance had been thoroughly studied by 1955, ammunition pioneer Roy Weatherby sought to prove velocity trumps mass and, as a result, built a reputable business that continues to advance today.

Preview: Kriss Vector CRB Gen 3

The third generation of Kriss’ distinctively shaped Vector line was introduced earlier this year, with the company offering the platform in carbine (CRB), large-format pistol (SDP) and short-barreled rifle (SBR) formats ...

Staccato 2011 HD C3.6: Shrinking The 2011

Following the release of its HD model, which was designed to accept Glock-pattern magazines, Texas-based firearm maker Staccato announced it had developed a smaller, carry-ready variant: the 2011 HD C3.6.

Preview: Heathen Systems Assaulter Bipod Combo

The Heathen Systems Assaulter Bipod features a detachable-leg design that is ultra-low-profile when stowed and requires minimal space on an existing Picatinny rail.

Gun Of The Week: Walther Arms PDP Pro-X PMM Compact

Within Walther Arms' line of Performance Duty Pistols, the Pro-X PMM stands out, thanks to a number of features. We head to the range to see exactly how these upgrades and enhancements impact the design.

The Armed Citizen® Oct. 31, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.