ATK's Sporting Group Becomes Vista Outdoor Inc.

by
posted on February 10, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista.jpg

The Sporting Group of Alliant Techsystems Inc. has officially spun off from ATK to become Vista Outdoor Inc. The company, which is parent to many well-known outdoor brands such as Bushnell, Savage Arms and Federal Premium Ammunition and dozens of others becomes a stand-alone, publicly traded outdoor sports and recreation company. 

“Today marks the creation of a new leading commercial and consumer-products company focused on innovative solutions, strategic customer partnerships, execution excellence and creating long-term shareholder value,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “Our consumers depend on our products to deliver quality and performance in a variety of outdoor environments and activities."

DeYoung went on to say that the company’s mission is to bring the world outside and to support and facilitate the success of outdoor enthusiasts as they strive to achieve their own rugged independence. “We are focused on delivering value to our customers, maintaining and increasing our market share, supporting communities where we do business and growing into adjacent markets through capturing both organic and external growth opportunities,” he said. “I am proud of the skilled and highly qualified executive leadership team we have assembled to lead Vista Outdoor and of our 5,800 passionate employees around the globe who are working to deliver quality products and services that support Vista Outdoor's business strategies.”

For more, visit vistaoutdoor.com.

 

Latest

Trend Monitoring
Trend Monitoring

4 Helpful Online Tools to Track Ammunition Prices

For those seeking the best possible prices on ammunition, a number of new tools have emerged to give firearm enthusiasts an edge up when it comes to feeding their guns on a budget.

Book Review: 2026 Traveler’s Guide to the Firearm Laws of the Fifty States

Newly updated for 2026, the 30th edition of the “Traveler’s Guide to the Firearm Laws of the Fifty States” is a must-have resource for those who travel often and therefore must navigate the patchwork maze of laws imposed in various localities.

5 Must-Have Ruger Mini-14 Accessories

In production since 1973, the Ruger Mini-14 has spawned a rather healthy aftermarket of parts and accessories. Here are five that you really can't live without if you're a true Mini-14 fan.

New For 2026: U.S. Palm Eye of the Storm (EOS) Suppressors

Earlier this year, U.S. Palm promised to offer its own line of firearms and suppressors. Now, its line of suppressors, the Eye of the Storm (EOS) series, is finally here.

Gun of the Week: Taylor's & Co. TC73

The Taylor's Firearms TC73 has classic lines and a classic appearance, but unlike other lever-actions, this one has a few unique features.

The Armed Citizen® June 26, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.