ATK's Sporting Group Becomes Vista Outdoor Inc.

by
posted on February 10, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista.jpg

The Sporting Group of Alliant Techsystems Inc. has officially spun off from ATK to become Vista Outdoor Inc. The company, which is parent to many well-known outdoor brands such as Bushnell, Savage Arms and Federal Premium Ammunition and dozens of others becomes a stand-alone, publicly traded outdoor sports and recreation company. 

“Today marks the creation of a new leading commercial and consumer-products company focused on innovative solutions, strategic customer partnerships, execution excellence and creating long-term shareholder value,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “Our consumers depend on our products to deliver quality and performance in a variety of outdoor environments and activities."

DeYoung went on to say that the company’s mission is to bring the world outside and to support and facilitate the success of outdoor enthusiasts as they strive to achieve their own rugged independence. “We are focused on delivering value to our customers, maintaining and increasing our market share, supporting communities where we do business and growing into adjacent markets through capturing both organic and external growth opportunities,” he said. “I am proud of the skilled and highly qualified executive leadership team we have assembled to lead Vista Outdoor and of our 5,800 passionate employees around the globe who are working to deliver quality products and services that support Vista Outdoor's business strategies.”

For more, visit vistaoutdoor.com.

 

Latest

assortment of commemorative products.
assortment of commemorative products.

’Merica! | America 250th Products from the Firearm Industry

From guns to knives to storage and beyond, show how your heart beats true for the red, white and blue as we celebrate 250 years of independence, liberty and patriotism with this assortment of commemorative products.

I Have This Old Gun: Witness to the Revolution

It is likely this Long Land Pattern Brown Bess was surrendered by British troops at Saratoga, then used to arm Americans in their fight for liberty before subsequently falling into private hands. Today, it remains as one of a scant few British muskets with a direct tie to the events of the American Revolution.

Rideout Arsenal Leaves Virginia

Rideout Arsenal recently announced it would be leaving the hostile political environment of Virginia for the Second Amendment-friendly state of Georgia.

The Guns of the American Revolution

Contrary to popular perception, the American Revolution wasn’t all muskets, bayonets and Mel Gibson running around with a tomahawk.

The Pedersoli Kodiak Survivalist: A Gentleman's Survival Rifle

Pedersoli brings the double rifle into both affordable and practical territory with their Kodiak Survivalist Compact Express Rifle chambered in .44 Mag.

The Armed Citizen® June 29, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.