ATK's Sporting Group Becomes Vista Outdoor Inc.

by
posted on February 10, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista.jpg

The Sporting Group of Alliant Techsystems Inc. has officially spun off from ATK to become Vista Outdoor Inc. The company, which is parent to many well-known outdoor brands such as Bushnell, Savage Arms and Federal Premium Ammunition and dozens of others becomes a stand-alone, publicly traded outdoor sports and recreation company. 

“Today marks the creation of a new leading commercial and consumer-products company focused on innovative solutions, strategic customer partnerships, execution excellence and creating long-term shareholder value,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “Our consumers depend on our products to deliver quality and performance in a variety of outdoor environments and activities."

DeYoung went on to say that the company’s mission is to bring the world outside and to support and facilitate the success of outdoor enthusiasts as they strive to achieve their own rugged independence. “We are focused on delivering value to our customers, maintaining and increasing our market share, supporting communities where we do business and growing into adjacent markets through capturing both organic and external growth opportunities,” he said. “I am proud of the skilled and highly qualified executive leadership team we have assembled to lead Vista Outdoor and of our 5,800 passionate employees around the globe who are working to deliver quality products and services that support Vista Outdoor's business strategies.”

For more, visit vistaoutdoor.com.

 

Latest

FN Updgrades
FN Updgrades

FN Improves Iconic MAG Machine Gun

The FN MAG, better known to Americans as the M240 machine gun, has been in U.S. military service since 1976, and this year, the platform has gotten some serious upgrades.

Switching It Up In West Texas: The WTO SwitchLug System

The SwitchLug by WTO is designed for popular rifles, and it’s a modern system that doesn’t require buying new rifle.

President’s Column | On a Scale of One to 10, Houston Was a 20

As they say, the 2026 Annual Members’ Meeting in Houston is a wrap. More than 73,000 freedom-loving Second Amendment supporters—the highest number since the COVID pandemic—joined us for three days of celebrating freedom.

The Smith & Wesson Academy Reopens

One of the latest expansions at S&W's new Maryville facility is the addition of an entirely new training ground, the new home of the legendary Smith & Wesson Academy.

New for 2026: EAA Balikli BLK Bolt-Action Rifles

This year, EAA Corp. expanded its catalog with a new hunting rifle, the Balikli BLK bolt-action, which has high-end features for its price, as well as compatibility with broad aftermarket.

HOUSTON 2026 | The 155th NRA Annual Meetings & Exhibits

Exuberance was the defining spirit of the 2026 NRA Annual Meetings. More than 73,000 attendees packed the George R. Brown Convention Center in Houston to celebrate 250 years of America, concurrent with 155 years of their NRA.

Interests



Get the best of American Rifleman delivered to your inbox.