ATK's Sporting Group Becomes Vista Outdoor Inc.

by
posted on February 10, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
vista.jpg

The Sporting Group of Alliant Techsystems Inc. has officially spun off from ATK to become Vista Outdoor Inc. The company, which is parent to many well-known outdoor brands such as Bushnell, Savage Arms and Federal Premium Ammunition and dozens of others becomes a stand-alone, publicly traded outdoor sports and recreation company. 

“Today marks the creation of a new leading commercial and consumer-products company focused on innovative solutions, strategic customer partnerships, execution excellence and creating long-term shareholder value,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “Our consumers depend on our products to deliver quality and performance in a variety of outdoor environments and activities."

DeYoung went on to say that the company’s mission is to bring the world outside and to support and facilitate the success of outdoor enthusiasts as they strive to achieve their own rugged independence. “We are focused on delivering value to our customers, maintaining and increasing our market share, supporting communities where we do business and growing into adjacent markets through capturing both organic and external growth opportunities,” he said. “I am proud of the skilled and highly qualified executive leadership team we have assembled to lead Vista Outdoor and of our 5,800 passionate employees around the globe who are working to deliver quality products and services that support Vista Outdoor's business strategies.”

For more, visit vistaoutdoor.com.

 

Latest

2025 Holiday Gift Guide F
2025 Holiday Gift Guide F

15 Great Holiday Gifts For Gun Owners

Looking for the perfect Christmas gift for the gun guy or gun girl in your life? Here are a few great options from folks in the know.

October Gun Sales Numbers Signals New Normal?

Estimated gun sales numbers reported from the month of October give us a few clues as to the state of the firearm industry and the community of gun owners at large.

I Have This Old Gun: Japanese Type 38 "Arisaka"

Along with the Type 99, the Japanese Type 38 "Arisaka" was one of the main bolt-action battle rifles used by Japanese imperial forces during World War II.

New For 2025: Stoeger M3000 & P3000 Tactical

Stoeger Industries optimized its inertia-driven M3000 and pump-action P3000 shotgun designs for defensive and tactical use.

Tips & Techniques: Applying A Linseed Oil Finish (Without Turning Your Stock Into A Sticky Mess)

Linseed oil may be the oldest wood finish known to man, with evidence of linseed oil finishes being applied to wood as far back as ancient Egypt.

Rifleman Report: Proficiency Is Key

As the end of the calendar year approaches, and new firearms and related products continue to become available, we’re reminded that, while gear is important, training safely with it while developing familiarity is just as vital.

Interests



Get the best of American Rifleman delivered to your inbox.