In a first for the brand, American Rifleman visits a coffee company. Executive Editor Joe Kurtenbach goes behind the scenes to learn the mission behind the wildly successful coffee (and lifestyle) brand, Black Rifle Coffee Company (BRCC). Follow along as Joe chats with Mat Best, the brand's co-owner, about the company's goal of providing conservative America with a coffee product they can feel good about purchasing.
According to Evan Hafer, the brand's CEO, BRCC was started quite literally on the range, though it has now grown to more than 100 employees, many of them veterans (the executive office in particular is made up of around 70 percent combat veterans). This is a statistic near and dear to BRCC's core, seeing themselves as a sort of roadmap for other veteran-owned startups. For more, check out this feature segment from a past episode of American Rifleman TV.