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Smith & Wesson opened its Performance Center in 1989 in order to create custom race guns, eventually expanding to a variety of guns ranging from hunting rifles to carry guns. What makes S&W Performance Center firearms unique is that although many of the firearms might contain special features that are typically found only in "one off" custom guns, the manufacturer produces them in large enough quantities to keep them affordable and available to everyone. Many Performance Center guns—like thePorted M&P Shield—originate from standard designs and are then customized and tuned for precision, while others are created from the ground up to include hand cutting and fitting. Overall, Smith & Wesson prides itself not only on its products but also its employees, with some of its workers being the third generation of their family to work for the company. Check out this segmentfrom a recent episode ofAmerican Rifleman TV to learn more about Smith & Wesson's Performance Center.
If you want to hit your target, you need three things: a gun, a target and a method by which to hit that target with that gun. Shooting well is the result of a specific process.
For 2026, Winchester Ammunition took a big step forward in its ammo offerings with Supreme Long Range. Unlike previous offerings from the company, this purpose-built long-range hunting and shooting line required the company to invest in an entirely new projectile design: the BC Max bullet.
With the growing popularity of suppressors, Magnum Research is bringing its iconic .50-caliber Desert Eagle pistol up to date with a suppressor-ready, threaded-barrel version.
The Supreme Court has finally agreed to review the constitutionality of AR-15 bans. As the mainstream media is unlikely to give a fact-based analysis of these bans, here are three points that should be in every article about this challenge.