“Technology has given us an unprecedented opportunity to fight for hunting the way we always have fought for the Second Amendment. No longer held captive by biased mainstream media, we’ve launched NRA Hunting—complete with a social media campaign and NRATV ads—all designed to reinforce the NRA’s 24/7 political and legislative efforts already in progress.”
—Wayne LaPierre, NRA Executive Vice President
Armed with hatred in the absence of facts, animal-welfare extremists in the 21st century—led by groups such as the Humane Society of the United States (HSUS) and People for the Ethical Treatment of Animals (PETA)—are stepping up their culture war on American hunters through increasingly vicious acts and deceitful tactics to advance their agenda to exterminate all hunting. Today they attack, shame and ridicule us on social media; infiltrate our government, courts and law schools; and manipulate highly charged emotions—exacerbated by misinformed media—to keep us from doing what is best for wildlife. Fortunately, no organization is a more seasoned veteran than the NRA as it ramps up its influence and membership clout to win by doing what it does best: drawing a line in the sand and taking the fight directly to the enemy in the public domain. As for how it will get from Point A to Point B, experience shows the shortest distance between two points is a straight line. Enter the NRA Hunters’ Leadership Forum (HLF) and the NRA’s new hunting initiative—NRA Hunting—complete with an nrahunting.com website and series of nine corresponding 60-second campaign ads, all available on NRATV (nratv.com/nra-hunting).
Defending hunting has always been part of the NRA mission. It simply was overshadowed by the more prevalent fight to defend the Second Amendment—until now. Animal welfare extremist groups, funded to the tune of $1 billion a year, can no longer be dismissed as the fringe organizations of 30 years ago. So the NRA is seizing control and motivating hunters to respond.
“Our NRA Hunting initiative will change the dialogue,” said NRA Executive Vice President Wayne LaPierre. “We must stop hunters from being ashamed and infuse this generation of young people already leaning our way. The thematic NRA Hunting platform and integral message ‘Trust the Hunter in Your Blood’ will be our foundation.”
So with nrahunting.com and “Trust the Hunter in Your Blood”-themed NRATV ads, the NRA begins its mission to save hunting. By sharing the material across our social media platforms, members can tap into NRA Hunting ads such as “We Are Hunters,” which shows that even the strictest vegan would turn to the wild if necessary. Share “The Hunter’s Table,” which touts that fresh, chemical-free meat is what we hunters have eaten for centuries.
Wonder how far extremist groups will go? PETA was just busted for a fake, computer-generated animal-abuse video. And in the words of one of HSUS’ radical leaders, Princeton professor Peter Singer, “The life of a newborn is of less value than the life of a pig, a dog or a chimpanzee.”
Losing this fight is not an option. When hunting is shut down, wildlife suffers as conservation funding disappears. If we merely use the tools in our NRA Hunting toolbox, American hunters win—and wildlife wins.