Fear & Loading: Crimson Trace Sold to Smith & Wesson

by
posted on July 26, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
gsagi2015_fs.jpg (1)

The deal was inked in the last couple days for $95 million. The article indicates Smith & Wesson plans to launch an electro-optics division in which Crimson Trace will be a key component.

In the last 22 years, Crimson Trace has built an unimpeachable reputation for building the world’s finest intuitively activated laser sighting systems. The firm is based in Oregon, and 100 percent of its employees are NRA members.

Smith & Wesson’s gradual expansion includes the purchase of Battenfeld Technologies in 2014. This month it also procured Taylor Brands, home of Schrade knives and more.

In an official statement, James Debney, Smith & Wesson President and Chief Executive Officer said, “Crimson Trace provides us with an exceptional opportunity to acquire a thriving company that is completely aligned with our strategy to become a leader in the market for shooting, hunting and rugged outdoor enthusiasts. As the undisputed leader in the market for laser-sighting systems, Crimson Trace serves as an ideal platform for our new Eletro-Optics Division.”

Lane Tobiassen, who joined Crimson Trace in 2005, will serve as president of that new division. The workforce and management team will remain in Wilsonville, Ore., after the acquisition.  

Latest

SA 35 4 Polished 01
SA 35 4 Polished 01

Short & Sweet: Springfield Armory's SA-35 4" Polished Blued

Springfield Armory continues to expand its SA-35 High Power handgun line, and one of the latest versions is this new SA-35 4" Polished Blued model that provides some added luster while remaining compact.

75 Years of CCI

What better time to look at what’s new at CCI than when the company's celebrating 75 years in business?

The Galactic Pistol Alliance: An Entry Point For New Competition Shooters

Galactic Pistol Alliance jettisons rule confusion and offers a much more relaxed model for newcomers to competition shooting, all while keeping cool shooting stages and an emphasis on safety.

NRA Supporter & Gold Expert Mike Fuljenz Wins Newsletter Award

Longtime NRA Supporter Mike Fuljenz, founder of Universal Coin & Bullion, was awarded the 2026 Best Investment Newsletter award by the Numismatic Literary Guild. 

Keepin’ It Simple: Chiappa Wildlands 92 Field & Core Models

Chiappa USA is returning the Wildland series of lever-action rifles to its roots with the 92 Field and Core, designs that keep it simple while still offering modern features.

The Armed Citizen® Oct. 5, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.