Fear & Loading: Crimson Trace Sold to Smith & Wesson

by
posted on July 26, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
gsagi2015_fs.jpg (1)

The deal was inked in the last couple days for $95 million. The article indicates Smith & Wesson plans to launch an electro-optics division in which Crimson Trace will be a key component.

In the last 22 years, Crimson Trace has built an unimpeachable reputation for building the world’s finest intuitively activated laser sighting systems. The firm is based in Oregon, and 100 percent of its employees are NRA members.

Smith & Wesson’s gradual expansion includes the purchase of Battenfeld Technologies in 2014. This month it also procured Taylor Brands, home of Schrade knives and more.

In an official statement, James Debney, Smith & Wesson President and Chief Executive Officer said, “Crimson Trace provides us with an exceptional opportunity to acquire a thriving company that is completely aligned with our strategy to become a leader in the market for shooting, hunting and rugged outdoor enthusiasts. As the undisputed leader in the market for laser-sighting systems, Crimson Trace serves as an ideal platform for our new Eletro-Optics Division.”

Lane Tobiassen, who joined Crimson Trace in 2005, will serve as president of that new division. The workforce and management team will remain in Wilsonville, Ore., after the acquisition.  

Latest

Mendoza RM22 01
Mendoza RM22 01

Hecho en México: The Mendoza RM22 Rifles

Mendoza Firearms claims that its RM22 rimfire rifle is the first indigenously produced rifle to be exported to the United States.

Preview: MGE 1911 Grips

Mammoth Grip Exchange is a small startup company that specializes in crafting replacement stock sets for M1911-pattern pistols in a dizzying assortment of exotic materials...

Gun Of The Week: Mossberg 990 Aftershock

For this Gun Of The Week episode, American Rifleman staffers hit the range with the Mossberg 990 Aftershock, a non-NFA, shotshell-firing firearm that provides plenty of power in a compact package.

The Armed Citizen® Nov. 14, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Christensen Arms Evoke: A Budget-Friendly Hunting Rifle Built For The Field

For hunters seeking a well-built, no-frills hunting rifle, the Christensen Arms Evoke offers a host of desirable features, all at a price that leaves room for hunting tags and travel costs.

Wholesale Change in Glock Lineup & Other Industry Moves

Fall 2025 has proven to be a volatile time within the firearm industry, with companies like Glock announcing major changes to its product lineup, while other companies announce expansions and moves.

Interests



Get the best of American Rifleman delivered to your inbox.