Fear & Loading: Crimson Trace Sold to Smith & Wesson

by
posted on July 26, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
gsagi2015_fs.jpg (1)

The deal was inked in the last couple days for $95 million. The article indicates Smith & Wesson plans to launch an electro-optics division in which Crimson Trace will be a key component.

In the last 22 years, Crimson Trace has built an unimpeachable reputation for building the world’s finest intuitively activated laser sighting systems. The firm is based in Oregon, and 100 percent of its employees are NRA members.

Smith & Wesson’s gradual expansion includes the purchase of Battenfeld Technologies in 2014. This month it also procured Taylor Brands, home of Schrade knives and more.

In an official statement, James Debney, Smith & Wesson President and Chief Executive Officer said, “Crimson Trace provides us with an exceptional opportunity to acquire a thriving company that is completely aligned with our strategy to become a leader in the market for shooting, hunting and rugged outdoor enthusiasts. As the undisputed leader in the market for laser-sighting systems, Crimson Trace serves as an ideal platform for our new Eletro-Optics Division.”

Lane Tobiassen, who joined Crimson Trace in 2005, will serve as president of that new division. The workforce and management team will remain in Wilsonville, Ore., after the acquisition.  

Latest

ARTV Making SW Bodyguard 20 1
ARTV Making SW Bodyguard 20 1

Making the Smith & Wesson Bodyguard 2.0

After more than 10 years, Smith & Wesson discontinued production of its original M&P Bodyguard .380 and began plans for a second-generation model. But the path to the Bodyguard 2.0 wasn't a linear process.

NRA-ILA: Election Results Put Second Amendment Rights Under Immediate Threat

NRA-ILA Executive Director John Commerford issued a statement following the 2026 midterm election results.

Short & Fresh: The Derya TM22 Fresh & RANX Mag Fed

Derya Arms now offers two radical versions of several of its traditional firearms with the new TM22 Fresh and RANX Mag Fed pistols.

An Ode to the "Wondernine" Era

There’s no action like DA/SA.

Henry Repeating Arms Donates 50 Rifles for 3-Year-Old Fighting Leukemia

Henry's latest Guns for Great Causes effort benefits the family of Zach Bryant, a 3-year-old from Indiana battling B-cell acute lymphoblastic leukemia.

Review: EAA Balikli BLK

EAA’s new Balikli BLK bolt-action rifle is a Model 700-inspired rifle that’s feature-laden and affordable.

Interests



Get the best of American Rifleman delivered to your inbox.