Fear & Loading: Crimson Trace Sold to Smith & Wesson

by
posted on July 26, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
gsagi2015_fs.jpg (1)

The deal was inked in the last couple days for $95 million. The article indicates Smith & Wesson plans to launch an electro-optics division in which Crimson Trace will be a key component.

In the last 22 years, Crimson Trace has built an unimpeachable reputation for building the world’s finest intuitively activated laser sighting systems. The firm is based in Oregon, and 100 percent of its employees are NRA members.

Smith & Wesson’s gradual expansion includes the purchase of Battenfeld Technologies in 2014. This month it also procured Taylor Brands, home of Schrade knives and more.

In an official statement, James Debney, Smith & Wesson President and Chief Executive Officer said, “Crimson Trace provides us with an exceptional opportunity to acquire a thriving company that is completely aligned with our strategy to become a leader in the market for shooting, hunting and rugged outdoor enthusiasts. As the undisputed leader in the market for laser-sighting systems, Crimson Trace serves as an ideal platform for our new Eletro-Optics Division.”

Lane Tobiassen, who joined Crimson Trace in 2005, will serve as president of that new division. The workforce and management team will remain in Wilsonville, Ore., after the acquisition.  

Latest

Taurus GX2
Taurus GX2

Review: Taurus GX2

From cars to cellphones, as a product gets more sophisticated, it usually also gets more expensive. And, as modern handguns get more modular and optic-ready, their prices tend to go up.

Rifleman Q&A: A Garand Puzzlement

"We are a father-and-son NRA member tandem in search of an answer regarding the branding of an M1 Garand rifle. We own an M1 rifle that has markings indicating it was a “lend lease to England,” and it also has a .308 barrel/sleeve."

$160K Raised For HAVA At SIG Sauer Event

SIG Sauer hosted its 9th Annual Honored American Veterans Afield (HAVA) Charity Golf event early last month and raised more than $160,000 to support disabled veterans.

Scout The Trail To A General Purpose Rifle

The search for a universal longarm—one suitable for both hunting and defensive scenarios—is a trek that involves a bit of doubling back.

Trijicon Releases Green-Dot RMR

For the first time, the Trijicon RMR will now be available with a green aiming dot, providing some benefits to shooters with astigmatism and red-green color blindness.

The Armed Citizen® Sept. 15, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.