Fear & Loading: Crimson Trace Sold to Smith & Wesson

by
posted on July 26, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
gsagi2015_fs.jpg (1)

The deal was inked in the last couple days for $95 million. The article indicates Smith & Wesson plans to launch an electro-optics division in which Crimson Trace will be a key component.

In the last 22 years, Crimson Trace has built an unimpeachable reputation for building the world’s finest intuitively activated laser sighting systems. The firm is based in Oregon, and 100 percent of its employees are NRA members.

Smith & Wesson’s gradual expansion includes the purchase of Battenfeld Technologies in 2014. This month it also procured Taylor Brands, home of Schrade knives and more.

In an official statement, James Debney, Smith & Wesson President and Chief Executive Officer said, “Crimson Trace provides us with an exceptional opportunity to acquire a thriving company that is completely aligned with our strategy to become a leader in the market for shooting, hunting and rugged outdoor enthusiasts. As the undisputed leader in the market for laser-sighting systems, Crimson Trace serves as an ideal platform for our new Eletro-Optics Division.”

Lane Tobiassen, who joined Crimson Trace in 2005, will serve as president of that new division. The workforce and management team will remain in Wilsonville, Ore., after the acquisition.  

Latest

45 ACP M1911
45 ACP M1911

Myths & Misunderstandings About the “Modern Fighting 1911”

The Colt Model 1911 pistol and its derivatives are among the most iconic military handguns ever made. But in 2026, does the M1911 still hold up as a quality defensive arm?

Heir Apparent: The CZ 600+ Carbine

CZ's 527 action was long a popular option scaled around compact cartridges like the .223 Remington and the 7.62x39 mm. Now, the new CZ 600+ Carbine brings that same concept to the company's new CZ 600 series.

I Carry: Smith & Wesson Model 386 Night Guard in an ANR Design Holster

In our latest "I Carry" setup, we're featuring the Smith & Wesson Model 386 Night Guard in an ANR Design holster, and we've got a Streamlight EDC flashlight to round out our kit.

The Armed Citizen® Oct. 23, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

NRA Announces Nominating Committee & Petition Nominees for the 2027 NRA Board of Directors Election

The National Rifle Association has announced the official list of all 33 candidates nominated for the 2027 mail ballot election of directors, whether by the Nominating Committee, by petition of the members or both.

Saltstone Integrator Rifle Carry System & Modular Hunting Vest: The Cure for The Common Sling

Among a hunter’s most basic equipment is their sling. The Saltstone Integrator Rifle Carry System and Modular Hunting Vest seeks to revolutionize this.

Interests



Get the best of American Rifleman delivered to your inbox.