Mossberg Reinvents Itself With Bold New Guns

posted on November 10, 2011
ii2015_fs.jpg (1)

Don’t look now, but a brand-new 90-year-old gun company is reinventing itself. O.F. Mossberg & Sons has become a dynamo of innovation, far removed from the staid, stodgy pump-shotgun maker that you might have previously thought ofthe Connecticut-based manufacturer. Today’s Mossberg is not your great-grandfather’s Mossberg.

Oscar Frederick Mossberg immigrated to the United States from Sweden in 1886 and went to work for Iver Johnson in abicycle plant. Iver Johnson went on to become well-known for affordable revolvers. In 1919, the senior Mossberg, with his sons Iver and Harold,founded O.F. Mossberg & Sonswith a four-barreled .22 caliber handgun known as the “Brownie.”

Ever versatile, O.F. Mossberg branched out into manufacturing everything from target rifles to sailboats, but firearms remained its core business. Today, the company remains the oldest and largest family-owned gunmaker in America.

At the NASGW Show last week, there was word thatMossberg would soonunveil two new lever-actions—a tacticalgun with rails, and a Zombie gun based on the 464—that will reallyshow how the company is rebranding itself as a market-driven force.

Of course, earlier this year Mossberg announced its MMR (Mossberg Modern Rifle), an AR-15 derivative with all the tacti-cool bells and whistles.

Even more exciting things are waiting for SHOT Show in January withrumors of a new handgun floating around the NASGW floor. Mossberg’s Vice President of sale and marketingTom Taylor allowed a sly grin when asked about it.

“All I will say is that there are lots of rumors about what Mossberg will be introducing for 2012 at the SHOT Show,” Taylor said. “I get kick out of hearing [rumors about new products].”

Nothing would surprise me at this stage, not from this brand-new 90-year-old company.

Latest

Chip Mccormick Obituary F
Chip Mccormick Obituary F

Legendary Gunsmith Chip McCormick Passes Away

Chip McCormick, one of the firearm industry's leading innovators and a top competitor, passed away in early June 2021.

Taking The Long Shot: Bergara and CVA New Products 2021

Bergara and CVA, both owned by BPI Outdoors, hosted several "Long Shot Tour" events to show off new bolt-action and muzzleloading rifles for 2021. 

Best Seller: Ruger Precision Rimfire

The Ruger Precision Rimfire, chambered in .22 LR, .22 WMR and .17 HMR, was the fourth most purchased bolt-action rifle of 2020.

The Armed Citizen® June 11, 2021

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

NRA Gun of the Week: Ruger MAX-9

On this week’s “Gun of the Week” video preview, American Rifleman editors take to the range Ruger’s new pocketable 9 mm that is built for optics and increased capacity.

McMillan Stocks Founder Kelly McMillan Passes Away

Kelly McMillan, founder of McMillan Stocks and a giant in the shooting-sports industry, passed away on June 1, 2021.

Interests



Subscribe to the NRA American Rifleman newsletter