NRA's Women on Target Goes Pink for October

by
posted on October 6, 2019
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
pink_wot.jpg
The National Rifle Association, through its Women on Target program, is proud to “Go Pink” for the first time as it joins the National Breast Cancer Awareness Month, now celebrating its 35th anniversary.
 
Through this endeavor, NRA women—and men—will raise awareness about the importance of early detection, education and support services.  If breast cancer is detected and treated early, chances of survival are high. Although great strides have been made in awareness and treatment, there is much to be accomplished.  
 
This October, spread the word to your fellow NRA Women and men by “Going Pink” at your range, training event, seminar, or participate in events to raise awareness. Spread the word about mammograms, and encourage those who haven’t been screened to do so. 
 
Simple ways you can show your support on the range include purchasing and using products that go directly to support BCA. Federal's Top Gun Pink Target Load shotshells, with their distinctive pink hulls, is a reminder that more than 300,000 women each year will be diagnosed with the disease. (Load the clay thrower with bright pink clay pigeons from any number of companies and there will be no doubt what your day on the field is all about). Industry support is not limited to the trap and skeet fields, however. Hornady offers its pink-tipped Critical Defense Lite 9 mm and .38 Spl. center-fire ammo, which also sports the ubiquitous pink ribbon on the box. 
 
And call a cease fire (at least for the month of October) on the debate whether pink firearms and outdoor gear condescend to women who shoot and hunt, as plenty of industry giants and smaller companies alike throw their full weight behind Breast Cancer Awareness month, proudly promoting products with the color that has become synonymous with finding a cure. 
 
The NRA has always been in the fight to preserve our Second Amendment and the shooting sports, so fighting for breast cancer awareness is nothing new to us. Let’s get our “Women on Target” to help raise awareness of early detection to end breast cancer for future generations.

Latest

Cz600 Review Right
Cz600 Review Right

Review: CZ 600 Alpha

One of several models in the CZ 600 series of rifles, the CZ 600 Alpha is an affordable bolt-action design with a unique action that incorporates a lightweight receiver and a "hybrid controlled feed" system.

San Tan Tactical Launches Defender Program

San Tan Tactical has launched a Defender Program to provide increased support for the professional community of law enforcement officers, servicemen and women and veterans.

I Have This Old Gun: The Ortgies Pistol

One of the lesser-known, German-made handguns from the early 20th century, the Ortgies pistol has a fascinating history stretching from the end of World War I all the way to the conclusion of World War II.

New For 2025: Taurus GX4 Strike Bravo

In a collaboration with Strike Industries, Taurus USA has launched its GX4 Strike Bravo, which combines elements of its popular micro-compact handgun with a chassis-frame design capable of accepting a stabilizing brace.

PenFed Touts Successful Three Quarters In 2025

In a quarterly update to members, PenFed Credit Union CEO James Schenck highlighted the company's strong financial position while also sharing some of his financial insights.

2026 NRA Youth Education Summit Applications Open

Applications are now open for the 2026 NRA Youth Education Summit (Y.E.S.), an all-expenses-paid, six-day leadership and scholarship program for rising high school juniors and seniors.

Interests



Get the best of American Rifleman delivered to your inbox.