It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
RedLabelPhoto_F.jpg

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

Rossi R95 Triple Black Pistols 01
Rossi R95 Triple Black Pistols 01

New For 2025: Rossi R95 Triple Black Pistols

Rossi downsized its Triple Black lever-action rifle into several pistol variants, creating large-format handguns that are sized for easy carry, vehicle storage or tight maneuvering in dense brush.

Preview: Stealth Cam Revolver 360

There’s nowhere for game to hide from Stealth Cam’s new Revolver 360 cellular trail camera, making it well suited for use in wide-open areas such as food plots or large fields.

Gun Of The Week: Rost Martin RM1S

We’re on the range with a concealable defensive pistol from one of the newest gunmakers in the firearm industry. This is the Rost Martin RM1S, and it’s an even smaller version of the company’s flagship design, the RM1C.

The Keefe Report: Remembering Frank Brownell

Frank Brownell, the patriarch of the Brownells family and a longtime leader in the firearm industry, passed away on Wednesday, June 18, at the age of 85.

The Armed Citizen® June 20, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Review: Lone Wolf Arms Timberwolf 19X

In its Timberwolf 19X, Lone Wolf Arms focused on incremental updates and tweaks to the seminal Glock design, resulting in a versatile "crossover" handgun design capable of fulfilling a variety of roles.

Interests



Get the best of American Rifleman delivered to your inbox.